16. Charlotte's Web3
Special episode alert! Joining me this week are my first male guests, Max and Jack Wink. Max and Jack are Web3 game developers who are building a special mechanism to root out toxicity in gaming by rewarding positive behavior and establishing role models. Max and Jack give me a primer of what Web3 means and how it should be a "boring transition" into Web3 experiences, we then discuss the game they're building, and we round out with how the game development process can change to better serve everyone.
Transcript
Welcome to the meta woman podcast we address the
Unknown:issues, opportunities and challenges facing women in the
Unknown:development of the metaverse the biggest revolution since the
Unknown:internet itself. Every week, we bring you conversations with top
Unknown:female talent and business executives operating in the
Unknown:gaming and crypto industries. Here's your host Lindsey, the
Unknown:boss pass, the metal woman podcast starts now.
Lindsay Poss:Hello, and welcome to the metal woman podcast part
Lindsay Poss:of the holodeck media Podcast Network. I'm your host, Lindsay
Lindsay Poss:The Boss Boss, from struggle to success recovering it all. To
Lindsay Poss:our returning listeners. Thank you so much for supporting the
Lindsay Poss:show. And for our new listeners. Welcome, I hope you enjoy
Lindsay Poss:joining me this week, our max and Jack wait from lunchbox
Lindsay Poss:entertainment. longtime listeners may recognize that
Lindsay Poss:Jack and Max are our first mail. Yep. And also take a bet for how
Lindsay Poss:fast I say Jackson Mac or combine your names. I just know
Lindsay Poss:that's going to happen early on. And the goal of met a woman is
Lindsay Poss:not only to highlight what so many of the awesome women that
Lindsay Poss:I've had on are doing in this space, but also to highlight
Lindsay Poss:work that's relevant or building a more inclusive space for
Lindsay Poss:everyone. And we want the future of gaming to to be better and
Lindsay Poss:look better than it might be today. And so I want to bring on
Lindsay Poss:people who are committed to that as Mac than Jack are so excited
Lindsay Poss:to share with you all what they do and get into some of the
Lindsay Poss:issues that they're taking on Mac than Jack, Mac and Jack.
Lindsay Poss:Thanks, Mr. Welcome to the show. It's
Unknown:not your fault. Thank you. Glad to be here.
Lindsay Poss:Yeah, it's great. Great to have you to start I
Lindsay Poss:would love for you to introduce yourself and give the audience a
Lindsay Poss:bit of background about you and your story and what you do.
Unknown:Sure, I guess I can go first, my backgrounds actually
Unknown:been in gaming pretty much my whole career. But mostly on the
Unknown:content side. It was started at working at a discovery
Unknown:subsidiary called rabbit three. At the time revision three, was
Unknown:a video producer there for quite some time and worked with Adam
Unknown:Sessler, who is came from g4, then made my way over to twitch,
Unknown:where that's when I learned about, you know, Internet
Unknown:communities and how communities form around content creators.
Unknown:And then were to the management company that repped those, those
Unknown:streamers, those gamers on on Twitch, and then decided that I
Unknown:should join jack in in making a video game for the first time.
Unknown:Yeah, and I come from more of a crypto background, early
Unknown:investor in theory, I'm big in those guys. Especially some of
Unknown:the stuff that's going on with like consensus spokes, that type
Unknown:of thing. And then also big gamer Max grew up with games,
Unknown:playing a lot of different competitive ones, a lot of the
Unknown:different like, my communities that existed. So it kind of
Unknown:always made a lot of sense, when crypto got introduced to more of
Unknown:the mainstream that like, Okay, this is definitely gonna be
Unknown:applicable to gaming. And it was until about this last year we're
Unknown:like, or it's it's in a pretty good stage where it could really
Unknown:create like a seamless experience for new players and
Unknown:be really better for gamers generally.
Lindsay Poss:Yeah, so I want to just start in digging with that,
Lindsay Poss:because I know that you all are working a lot on web three,
Lindsay Poss:aiming in forms for web three. So that's a term that's gotten
Lindsay Poss:thrown around a lot in the past the past couple of years or so
Lindsay Poss:there's a lot of interest in it. But there's also a lot of, you
Lindsay Poss:know, it's early people don't know exactly what that means
Lindsay Poss:what it is. And so can you all talk about what free gaming
Lindsay Poss:means to you? What is it? How do you think about it? And how are
Lindsay Poss:you incorporating it in?
Unknown:So in your game, a really good way of understanding
Unknown:what three is kind of understand web two first, right? So you
Unknown:know, you can even look at web one, which is kind of a giant
Unknown:Wikipedia 1991 2004 a situation where pretty much everyone just
Unknown:looking at web browsers, you know, different web pages that
Unknown:people were making themselves. And it was pretty much all just
Unknown:consumer, right? Then you kind of had this phase of web two
Unknown:where you had like flash and you know, JavaScript come out. And
Unknown:that really created a lot of different interactivity for
Unknown:different people in the internet generally, that's kind of like
Unknown:what we think of it now. Right? We're still in that web two
Unknown:phase. And really in like a gaming context, I think that's
Unknown:really important where you then have situations where, you know,
Unknown:Liga, legends, Flash games, all that kind of different stuff of
Unknown:our now players interacting with games online. And basically
Unknown:having a circumstance where, what kind of content they're
Unknown:paying for. I'm really like with web three, in general, it's all
Unknown:about giving more ownership over to everyone, ownership over all
Unknown:uses of the internet. And when web three really comes around,
Unknown:it's usually about how can we give players more ownership over
Unknown:their digital goods over there. Different items that they're
Unknown:purchasing as well as receiving from being really committed to a
Unknown:community or a game
Lindsay Poss:can you go on a little bit about why you chose
Lindsay Poss:to develop a web application?
Unknown:So pretty much for me, at least, I was a big gamer in
Unknown:like, CS GO Dota, two, evenly a League of Legends. And I think,
Unknown:you know, being Maxim to this crazy experience where we both
Unknown:are playing Cisco once and you know, you get these boxes that
Unknown:you can unlock to get skins, and Cisco. And one of the really,
Unknown:really rare skins to unlock was a butterfly knife, right. And
Unknown:butterfly knives are cool, because when you play, you can
Unknown:spin them around and look at them. And everyone's always
Unknown:like, Oh, wow, where'd you get that night, so awesome. And in
Unknown:like the course of two hours, both me and Max got one of these
Unknown:butterfly knives, which is just absurd rarity, like, you know,
Unknown:the random chance of that is just nuts. We're all really
Unknown:excited. It was super cool. And it was worth a lot of money.
Unknown:Like, after the next couple of days, we've like looked it up on
Unknown:Steam Marketplace, and it was like worth 200 or $300. But it
Unknown:was kind of strange, because it was worth that much. But we
Unknown:couldn't actually take any of that money out if even if we did
Unknown:sell it to like, have it for ourselves. Or you know, even if
Unknown:we were to trade it, we'd have to like pay a lot of fees to
Unknown:steam. Which was like not necessarily a problem for us.
Unknown:But it was kind of this weird, strange feeling where it's like
Unknown:you have this community that was really like valuing something
Unknown:that we had, that felt really cool. But it was very controlled
Unknown:and was very, like, I guess quote, unquote, centralized. You
Unknown:could think of it as where it's like this game studio really
Unknown:kind of controlling something that we felt like, was something
Unknown:that we had a lot of emotional attachment to that the community
Unknown:felt like it valued a lot. So that was like a big inspiring
Unknown:moment for like, looking back and being like, Oh, wow, like
Unknown:what if we actually had players where they had ownership of the
Unknown:different digital goods that they think are really important
Unknown:for them as gamers?
Lindsay Poss:Okay, so it sounds like for you that cutting out
Lindsay Poss:kind of the middlemen in the game to play a relationship was
Lindsay Poss:a really important aspect of blockchain technology of Weber
Lindsay Poss:definitely of crypto.
Unknown:But I think it goes even further, right. So I would
Unknown:say like once a player able to not have such a centralized
Unknown:authority, declaring what's valuable and what's not, right.
Unknown:So once you're giving over a little more control over to the
Unknown:player, a little more ownership to them, then you actually can
Unknown:start creating systems that are incentivizing different
Unknown:behaviors and valuing different parts of how players interact
Unknown:with games on a larger scale. Right. So I think that's what's
Unknown:really excited about what we're trying to do is once you kind of
Unknown:allow players to take different, like maybe digital content that
Unknown:a game is giving them, and they're able to transact it with
Unknown:other people and find value it in different marketplaces, then
Unknown:you can actually start valuing things like players skill and
Unknown:even leaders community behavior and commitment to contributing
Unknown:to that community. So that's really was like a huge reason
Unknown:why we got inspired to make our game Sirocco, which is how can
Unknown:we look at cryptocurrency in a way that we can value players
Unknown:avamar their skill level, the quality of either playing or
Unknown:game, as well as like how they're contributing to it.
Lindsay Poss:I absolutely want to get into kind of the the very
Lindsay Poss:unique mechanisms you all are putting into your game. But I
Lindsay Poss:also just want to make sure that there's an understanding of how
Lindsay Poss:this, this how the entire online marketplace kind of changes,
Lindsay Poss:because what it sounding like to me is not only are you cutting
Lindsay Poss:out the middleman as in players and people who play the game,
Lindsay Poss:and then own the rewards or skills or behaviors or whatever
Lindsay Poss:that reward might be, but also that that community is
Lindsay Poss:determining what those rewards are. So you're kind of changing
Lindsay Poss:the economies in a sense in these games from I don't know, I
Lindsay Poss:a one sided interaction to a two is the best way I can I can
Lindsay Poss:think about it is before it was one sided it was it was games,
Lindsay Poss:determining what was valuable, and then going through game
Lindsay Poss:mechanisms to sell that. And now not only are players allowed to
Lindsay Poss:determine what's valuable, but they're also able to create
Lindsay Poss:their own mechanisms to buy, sell and trade those those goods
Lindsay Poss:or behaviors worth value.
Unknown:Oh, absolutely. No, I think that's 100% what it's
Unknown:about I'm like, really? You know, it's kind of sad because
Unknown:there's a lot of negativity on web three. Right now,
Unknown:particularly because, you know, there's going to talk about this
Unknown:later. But there's a lot of issues with scams and NF T's and
Unknown:all that kind of dynamic that's going on in the world right now.
Unknown:But really, if you look at what web two gaming is right now,
Unknown:which is kind of the free to play business model is it's it's
Unknown:very exploitative. And it's actually, you can kind of think
Unknown:of it, I almost personally think of it as it's, it's, it feels
Unknown:even a little bit dirtier than what's going on in NF T's. Now,
Unknown:not all games are like this. But if you look at a lot of like how
Unknown:mobile games look at getting players to make purchasable
Unknown:content, right purchase digital items, it's really trying to
Unknown:exploit people's sociology to get them ultimately, just to
Unknown:purchase as many different digital goods as possible. But
Unknown:the player never has any of those introverts who have no
Unknown:ownership of it. They have not a lot of agency over how they can
Unknown:use those things. So yeah, it I think, for what three, really
Unknown:what we're looking at is like, how can we empower players to
Unknown:really have more agency over how they're relating to games as a
Unknown:whole? You know, I think the dream ultimately is like,
Unknown:players feel like they have more ownership over their time, their
Unknown:attention, and every game that they're playing. So it's not
Unknown:just one particular thing. But it's more of an equitable
Unknown:relationship between the two.
Lindsay Poss:That makes sense. And as someone who previously
Lindsay Poss:worked in tech policy, I can tell you that the loot box less
Lindsay Poss:slot machine style games are definitely some of the most of
Lindsay Poss:interest to regulators at the moment. So there might be some
Lindsay Poss:dis incentivization there to also move away from that from a
Lindsay Poss:development perspective, or hopefully there will be I'm Max,
Lindsay Poss:I want to ask you a little bit about this, because you are
Lindsay Poss:someone who has worked on kind of the partnership side, the
Lindsay Poss:community building side. So how do you and and Jack is over this
Lindsay Poss:a lot. But how do you perceive this? Having changing kind of
Lindsay Poss:the way we think about gaming? Like how does this fit into the
Lindsay Poss:idea of the metaverse? How do you think companies and players
Lindsay Poss:themselves will, will adapt and progress as we move more into
Lindsay Poss:web freestyle gameplay?
Unknown:Yeah, I think it's actually gonna have a pretty
Unknown:profound impact that we really won't probably see, you know,
Unknown:really come to fruition for quite a few years. I just kind
Unknown:of like on a high level, we kind of talked about like the
Unknown:transition between web two to web three. One of the things
Unknown:that web three really brings to the internet isn't ability to
Unknown:monetize things built on the internet without advertising.
Unknown:You know, like, the big problem of web two is like, how do you
Unknown:how do we monetize followers and people using these websites,
Unknown:whatever you can put a paywall up. But most people don't like
Unknown:that it doesn't work really well. So like How does anyone
Unknown:make money? And advertising was kind of the not the ideal
Unknown:solution that we've kind of just grown used to over time. Web
Unknown:three makes it possible that you can actually monetize
Unknown:experiences. And you know, what will eventually be the
Unknown:metaverse. Without advertising, that will probably always be
Unknown:advertising for sure. But it won't be the sole way or method
Unknown:that a platform makes money. So I think that's a really big
Unknown:deal. I think that actually, you know, to Jack's point really
Unknown:empowers the community in a significant way. But I think it
Unknown:also means that the the metaverse is a something that is
Unknown:more complicated than just one company making this massive
Unknown:platform where everyone exists and kind of like the 3d world. I
Unknown:think that it's I think that's actually less likely to be the
Unknown:future we see because of Technology Prize.
Lindsay Poss:Gotcha. Can you expand a little bit of how you
Lindsay Poss:see companies monetizing experiences, what's that look
Lindsay Poss:like? Yeah, I
Unknown:think it's, it's going to be really interesting. I
Unknown:think it's not clear like what model will be the dominant one,
Unknown:you know, I'd say that like axes infinity is a model for a
Unknown:metaverse. You know, I think it is really strong argument that
Unknown:it already has its own metaverse. I think the the
Unknown:metadata of it is not just a the 3d world that I think a lot of
Unknown:Facebook and data kind of, you know, you know, after I sold the
Unknown:world and so they're, they're the monetization structures that
Unknown:are, you know, similar like any name economy and the economy,
Unknown:you know, takes fees, all transactions and the players get
Unknown:to make money in some ways. But I could also see it being
Unknown:something we may be way more traditional and you know, and
Unknown:you know, more in your life. where, you know, you're just
Unknown:buying products. And that's just a form. And then and, you know,
Unknown:buy the things you're interested in. And that's about it. And you
Unknown:don't have to worry about the description or or advertising.
Lindsay Poss:So the trains or the fees on Oh, my gosh, I just
Lindsay Poss:totally lost the word. But the Oh, transaction fees, there we
Lindsay Poss:go. transaction fees are something though that, Jack,
Lindsay Poss:you've already mentioned as kind of a downside to what web two is
Lindsay Poss:doing. I'm just Yeah, I'm just trying to understand kind of
Lindsay Poss:what the, what the difference will be in terms of protecting
Lindsay Poss:people who are playing? Yeah, similar monetization structures
Lindsay Poss:that leaked?
Unknown:Yeah, so I guess that's a really good point, I think the
Unknown:the, what the Yes, percent, it'll be a huge difference, then
Unknown:from maybe their apple and seeing a lot of 30% each
Unknown:transaction that is likely to I think bra dramatically closer to
Unknown:like, single digit percentages, because I think what's gonna
Unknown:happen, my personal story, completely wrong here, that
Unknown:everyone has a very, very high volume of transactions, because
Unknown:it will be just fine, you know, down just a little game, I think
Unknown:the transaction will be at a very, very deep every, every
Unknown:time you interact, or Asian products, I think there'll be a
Unknown:lot of fraud at that point, 5011 range, and, and really all, you
Unknown:know, you know, the network level.
Unknown:And I think the larger issue is, studios right now that we're
Unknown:running into is that they have these downloadable content that
Unknown:they're selling to players, and then players are buying it. And
Unknown:then if a player wants to maybe in a certain case, they have a
Unknown:skin they want to trade it is taking another 30% off of off of
Unknown:that. And then you even have situations like Roblox where
Unknown:players are actually making games themselves, and then you
Unknown:have the company taking 80% or more. And that's kind of I
Unknown:think, the unacceptable relationship, it's not that you
Unknown:shouldn't be able to support the company that's creating the
Unknown:product. And, you know, games in the future should always be
Unknown:valued, right. They should be bringing in resources from
Unknown:players when they're building things on those platforms. But
Unknown:at the same time, how can we have platforms feel mean players
Unknown:feel like they have their data, their time, their commitment to
Unknown:a game is being valued as well. And so it's really about
Unknown:creating a more equitable relationship.
Lindsay Poss:Okay, that makes more sense. There's almost I
Lindsay Poss:mean, I hesitate to use this exact framing, but it's almost
Lindsay Poss:like a tax rather than a percentage cut. Like, it's the
Lindsay Poss:way I see robots and other platforms is almost like they're
Lindsay Poss:taking ownership. Yeah, this is I guess, exactly what you're
Lindsay Poss:saying they're taking somewhat ownership of your digital goods
Lindsay Poss:and your digital property, whereas this is more so a, I
Lindsay Poss:don't know, sort of, yes, it's a tax,
Unknown:I think, exactly. I think that's the right way of
Unknown:thinking about it. And then the thing that I think Jack just
Unknown:brought up that's really important is that it's not all
Unknown:going to be, you know, money last, because I think the future
Unknown:is where you're actually rewarded and compensated for
Unknown:your own contribution to the platform or to the content
Unknown:that's being made, you know, platforms like Twitch, you know,
Unknown:they, they have to pay streamers, you know, money for,
Unknown:for running ads, they have to give them a cut of the
Unknown:subscriptions, because if they, if they don't, the streamers
Unknown:won't be there making content. But I think there's going to be
Unknown:even a more equitable model where the content creators are
Unknown:actually maybe getting the majority of the of that, of that
Unknown:revenue of the sum of those fees. And the platform itself
Unknown:actually takes the minority I could definitely see that being
Unknown:the ones
Lindsay Poss:that makes a lot of sense. But the other thing
Lindsay Poss:about this is that definitely incentivizes the growth of
Lindsay Poss:really large platforms then because if you're talking about
Lindsay Poss:minor fees, then you you do have to accrue a lot of them in order
Lindsay Poss:to be profitable and to continue. I don't know making
Lindsay Poss:money. So one of the I mean, everything that's been happening
Lindsay Poss:in January the massive amounts of mergers and we're seeing a
Lindsay Poss:little bit more concentration in in studios, companies, we're
Lindsay Poss:seeing companies get bigger, that's not necessarily a bad
Lindsay Poss:thing at all. Um, but when you're thinking about this are
Lindsay Poss:are you envisioning a future where there's a lot of larger
Lindsay Poss:companies collecting? Smaller percentages? Are you thinking of
Lindsay Poss:a lot of smaller companies? I think how would those smaller
Lindsay Poss:companies survive? So
Unknown:just to start, like, especially with games, I think
Unknown:it's really important that you have content that players can
Unknown:purchase that they think is valuable, that supports the game
Unknown:studio. And that doesn't just have to be high volume, where
Unknown:you want it to be high volume. And something like you have
Unknown:these kind of fees associated with it, that are more
Unknown:equitable, is when you have players transacting content that
Unknown:they value themselves, whether that's like a skin that the
Unknown:community creates, or even a skin that a game studio sells to
Unknown:a player, that should be more of an equitable transaction for the
Unknown:player to another player, I think that's the big
Unknown:distinguishing factor is that you like there has to be ways
Unknown:for small companies to make money and players want that,
Unknown:right. That's how we that's we look at like crowdfunding. And
Unknown:what was amazing about Kickstarter in the early teens,
Unknown:right, is a lot of players want to fund the projects that they
Unknown:think are really exciting, and the games that they really love.
Unknown:So it's like that shouldn't go away. We just want to have a
Unknown:better system in place, or when they're valuing each other's
Unknown:content and the content that they're creating a community.
Lindsay Poss:Okay, that makes a lot more sense. So yeah, that's
Lindsay Poss:exactly how small businesses would survive is by selling
Lindsay Poss:their goods to people for Yeah, and not having an enormous cut
Lindsay Poss:taken out of it. Okay, yeah, that makes sense. Okay, well, we
Lindsay Poss:have discussed the economies of web three at length, but what I
Lindsay Poss:really, really wanted to bring you all on for was to talk about
Lindsay Poss:the mechanism that we talked about when I first met you all.
Lindsay Poss:So this is, this is the big thing that drew me and that that
Lindsay Poss:made me want to bring you on this podcast was, you all talked
Lindsay Poss:a lot about incentivizing good behavior as a way to kind of
Lindsay Poss:root out toxicity from the jump. And so I just would love to hear
Lindsay Poss:that the whole spiel again, because I think that's this is
Lindsay Poss:really cool, it's a really great thing to share. So tell me about
Lindsay Poss:that mechanism that you've built within your game, or that you're
Lindsay Poss:working on.
Unknown:So we're really excited about not only just what happens
Unknown:with transacting, you know, different community graded
Unknown:skins, and things like that, which we think web three will
Unknown:empower really well. But there's also this other element where
Unknown:once you have communities that are able to value each other's
Unknown:goods, how can we as a game studio, then promote good
Unknown:behavior in our community, with some of those different
Unknown:currencies that we're creating, right. So in our game, we
Unknown:essentially have these rewards that you get for both being a
Unknown:really good player, but also for being a really well ranked and
Unknown:just generally a positive contributor to the community. So
Unknown:let's say after a match in our game, you're ranked for being
Unknown:helpful for teaching new players, or just for not being
Unknown:toxic, those players will actually increase their, quote
Unknown:unquote, honor rating in our game, and get more rewards for
Unknown:it. So you know, in our whole system, not only do you just
Unknown:have to be a skilled player, to get the best rewards, you also
Unknown:have to be a positive member of your community. And someone who
Unknown:teaches young new players how to play, as well as maybe
Unknown:contributes well to the forums or the discourse outside of it.
Unknown:All these things contribute to how us as a game studio values
Unknown:them in our community.
Unknown:And to add to that, the, what we've really observed is that
Unknown:just banning people, or, or removing ways for people to
Unknown:communicate is not a great solution to having a better
Unknown:richer community, you throw a lot of good out with that. When
Unknown:you do those things. Obviously, there's some behavior that you
Unknown:want to get rid of and removed. And banning will always be a
Unknown:thing that exists but adding a positive incentive for person,
Unknown:for anyone, any player to be a little bit kinder, or really
Unknown:meaningfully helpful to other players. And there's a real
Unknown:upside to treating people well around you. We think it'd be a
Unknown:really great and powerful incentive, but it still won't
Unknown:solve all the problems are still going to have some toxicity. And
Unknown:one of the things that I observed when I was at Twitch,
Unknown:because this has always been a huge problem. We've been really,
Unknown:really making sure that our chat on their platform is as fun and
Unknown:attractive as possible. And one of the things that I learned
Unknown:watching communities on Twitch was that a role model is
Unknown:critical to having a really healthy community, a positive
Unknown:community. And so, if you have the positive incentive that
Unknown:encourages more people to be Do a role model for the rest of the
Unknown:community, and to show that this behavior is the one that's
Unknown:rewarded. This is the behavior that we want to see here in this
Unknown:community that does more than any type of banning or threats
Unknown:against the community to actually do this be positive and
Unknown:having a good time and enjoy the conversation. And so, though
Unknown:we're talking about incentives, the problem is more complicated.
Unknown:There's just I think the solution is really kind of evil.
Unknown:And usually the incentives really worthwhile. But it's
Unknown:really it will always come down to this evening working with
Unknown:community members.
Lindsay Poss:There's two things that I want to just point out
Lindsay Poss:again, for everyone who's listening. The first is that I
Lindsay Poss:think it's really good that you're offering reward for
Lindsay Poss:helping new players, I am someone who is not into hardcore
Lindsay Poss:gaming. But one of the biggest reasons why is because I'm
Lindsay Poss:terrified to start that that barrier to entry can be really
Lindsay Poss:high, especially if you don't grow up with it. And I did not
Lindsay Poss:grow up with gaming in my household. And as an adult, and
Lindsay Poss:even as a teenager, I was not, I never felt competent enough to
Lindsay Poss:pick up a controller at a friend's house and give it a go.
Lindsay Poss:So I think that that is a huge kind of barrier to entry that
Lindsay Poss:you're directly addressing. The second thing is I like the
Lindsay Poss:approach that you take the banning, because I also think
Lindsay Poss:that the more you ban people, the further corners and the
Lindsay Poss:further dark places you're forcing them into. So allowing
Lindsay Poss:people the space to learn and grow and not just automatically
Lindsay Poss:assuming that everyone who does something that's poor behavior
Lindsay Poss:is a bad person. Is that good? I mean, I think that could be a
Lindsay Poss:lesson way outside of the gaming community. But that's, that's
Lindsay Poss:it? Yeah, I
Unknown:mean, it's really good way. League of Legends or Dota,
Unknown:or, which is the same genre for us, it's the biggest problem new
Unknown:players have is just an incredible amount of knowledge
Unknown:that they have to accumulate in a relatively short amount of
Unknown:time just to play on the same level as the opponents are going
Unknown:to be up against, right? That's kind of the bane of all
Unknown:competitive games at its core. So really, what the whole system
Unknown:we're trying to design is, how do we deal with this core
Unknown:problem of new players, having an easier time of dealing with
Unknown:that cognitive load that just so great, and leads to a lot of
Unknown:negative behavior, because no one wants to have someone on
Unknown:their team that doesn't know what they're doing? Right?
Unknown:Everyone wants the player who's able to play the best and able
Unknown:to help them win the game. But really, we really want to look
Unknown:at it as like, how can we make those new players valuable to
Unknown:all players? Right? So that there's an opportunity, or even
Unknown:an experienced player to teach someone and to be rewarded for
Unknown:that? Because that's something us as a company value.
Lindsay Poss:Yeah. Yeah, I really do just think that that's
Lindsay Poss:a revolutionary approach. I mean, I, I live with, I live
Lindsay Poss:with a gamer, and I've seen him quit several times when he, he's
Lindsay Poss:working with really young people, or really inexperienced
Lindsay Poss:people just giving up on it super quick, and not thinking
Lindsay Poss:that time. And part of it is understandable, right? Like you
Lindsay Poss:want to log on and you want to play. It's like, you know, I
Lindsay Poss:play real, I play a lot of basketball, and it's hard
Lindsay Poss:playing with seven year olds. It's sort of similar in that
Lindsay Poss:regard. But it's also in your right, it can be totally
Lindsay Poss:rewarding and valuable to actually take time out of your
Lindsay Poss:day to do that for someone else, and then your only may be
Lindsay Poss:better. So I think that's a really mean, I'm basically
Lindsay Poss:repeating everything you said. But I think that that's a
Lindsay Poss:really, really revolutionary approach to the way that a lot
Lindsay Poss:of things are done. Yeah. And that's
Unknown:just really like that, is that you give players
Unknown:options, right? So whether your partner is someone who, okay,
Unknown:maybe he only wants to play as competitive players, and that's
Unknown:fine, we can give them the option to do that. But maybe if
Unknown:they're more open to playing with new players, or even in the
Unknown:case of like women who deal with a disproportionate amount of
Unknown:harassment and toxicity when they're gaming, like maybe we
Unknown:could have a pool for players that are really prioritizing,
Unknown:having a positive environment for them to learn and or for
Unknown:them to play. And so I think that's a huge important part.
Unknown:It's like how do we create spaces for people that are
Unknown:looking for certain experiences?
Lindsay Poss:Well, that is one benefit to the approach that
Lindsay Poss:you're taking is that you're able to differentiate those
Lindsay Poss:people within exactly experience and actually provide them with
Lindsay Poss:what they want. Which I think the whole I mean, the whole here
Lindsay Poss:on the whole, it seems like what you all are doing is trying
Lindsay Poss:really hard to listen to audience feedback. Without
Lindsay Poss:letting this is the problem with game development, right? There's
Lindsay Poss:always a lot of audience feedback. Nobody ever knows
Lindsay Poss:really what to do with it because audience, audience, the
Lindsay Poss:audience is not always the game developer either. So it can be
Lindsay Poss:hard to give everyone exactly what they want. But I feel like
Lindsay Poss:what you're doing is breaking it down into smaller chunks, and
Lindsay Poss:then allowing people to kind of choose their own experience and
Lindsay Poss:saying, If this isn't what you want, try over here. And if if
Lindsay Poss:someone can't find exactly what they want on your platform,
Lindsay Poss:that's, that's, you know, you're going to have those people. But
Lindsay Poss:on the whole, you're allowing everyone to have a more
Lindsay Poss:differentiated experience than just one simple, straightforward
Lindsay Poss:game.
Unknown:Yeah, absolutely. And I'd say in addition to that,
Unknown:it's really important that we make some meaningful progress in
Unknown:this direction out of the gate, because older forms quickly and
Unknown:bold, all norms around the game in the space are going to
Unknown:perform relatively quickly. It'll be really more normal or
Unknown:positive ones. With mobile games that come out, you know, if you
Unknown:look at the community around, versus the media around there,
Unknown:they're worlds apart. But you could argue either almost same
Unknown:day, or rock competitors out there. Until like, why, how is
Unknown:that possible? Why are those nice cultures? And I think it
Unknown:really comes down to like the norms of communication. And then
Unknown:how to sample? Or are eating, eating being with your team?
Unknown:This is the law, female gamers playing. Counter Strike.
Lindsay Poss:Yeah, getting into that. Getting into that deeper.
Lindsay Poss:How do you think that the environment in CS GO? We'll
Lindsay Poss:limit it eventually. I mean, CS GO has been around for a long
Lindsay Poss:time, it does have an absolutely thriving scene. So I'm not
Lindsay Poss:trying to suggest that one day CS GO is going to disappear,
Lindsay Poss:because there's toxic communication on the platform.
Lindsay Poss:But what are the downsides to it teams that have been around a
Lindsay Poss:while that have this as a root problem? Versus
Unknown:ultimately, yeah, I mean, ultimately, I think
Unknown:they're limiting their own future growth. The number of
Unknown:people that they can potentially attract to play their game is
Unknown:hugely diminished. If you're, if the community folder on your
Unknown:game is not appealing to an entire vendor. Like that's a
Unknown:that's a huge problem. And I think it's something that, you
Unknown:know, I've seen a lot of, you know, game developers say they
Unknown:really care about, and I believe that I really give them the
Unknown:benefit of the doubt. But they do want to limit pain, I think
Unknown:it is very difficult. And when we have a culture, you know, the
Unknown:former pain for very long time, maybe they didn't know what
Unknown:mattered, and until recently, it's really hard to change it.
Unknown:It's very becomes very entrenched.
Lindsay Poss:Do you all feel as if this is a function of web two
Lindsay Poss:versus web three gaming? Or do you think that web two can
Lindsay Poss:adapt? And is it possible to incorporate some of the elements
Lindsay Poss:that you're working on incorporating to build
Lindsay Poss:communities in a different way? Or do you really see this more
Lindsay Poss:as a web three is unique you're in in our ability to go this
Lindsay Poss:far? It's obviously something because
Unknown:we've seen it. It's a tree where I would say as a
Unknown:great example, you've seen it Final Fantasy already, where
Unknown:it's really positive, very worried example, like streaming
Unknown:Final Fantasy team. Very well, no. But I think there's
Unknown:different really well, that is because I think the difference
Unknown:is that the value this is the game the game push the metrics
Unknown:of the game, also, but three correction tools, I think
Unknown:whatever you find that is from the ground up, maybe more
Unknown:deliberately hoping that that's the way the ground up. And
Unknown:I think one thing that you see, that's the way and the problem
Unknown:with online gaming, to anything, any game deals with this to a
Unknown:certain degree, but competitive games struggle with it the most.
Unknown:And the problem, I think, for a lot of web two games is that a
Unknown:lot of their monetization strategy, a lot of the systems
Unknown:they have in place are kind of structured around this one, one
Unknown:to one relationship with a player where the player is
Unknown:unable to value you know, their own contributions and different
Unknown:aspects of like, their skill and, and different currencies
Unknown:that they're accumulating in game, right? There's just not
Unknown:that structure in place. So I think web two games could do it.
Unknown:It would just take a lot of rebuilding and rethinking our
Unknown:spelling,
Lindsay Poss:so yeah, go ahead. Okay, Okay, I just wanted to
Lindsay Poss:make sure that I got that. So I just want to put a fine point on
Lindsay Poss:this. But what what you're saying is that there's a better
Lindsay Poss:opportunity to bake Inclusion, Diversity Equity in from day one
Lindsay Poss:on web three, because there's more of a two way marketplace
Lindsay Poss:than it is to adapt those tools into into current web to game,
Unknown:I think there's there are some things definitely have
Unknown:at their disposal. Like, you could look at different ways of
Unknown:using skins in order to reward players, I think those things
Unknown:could fit in web to the promises, what really gives you
Unknown:this ability to, I think incentivize good behavior, is
Unknown:having that gradient of positivity, or, you know, you
Unknown:know, that ranking system where you can kind of show, like what
Unknown:level players at and for that player to feel like they have a
Unknown:direct way of seeing that value that they're contributing.
Unknown:Right. So I just think that takes a lot of work. And, and
Unknown:what's so exciting about cryptocurrency is that you can
Unknown:really implement that pretty easily, it's much easier than
Unknown:just trying to have a giant centralized server that you're,
Unknown:you know, creating, creating this new kind of profile system
Unknown:for players on.
Lindsay Poss:Okay, okay, that makes more sense. Oh, my gosh,
Lindsay Poss:this has been so interesting. Okay, so I want to broaden the
Lindsay Poss:scope a little bit, um, with crypto who have three, all these
Lindsay Poss:other things. And you brought it up earlier, Jack, that NF T's
Lindsay Poss:have been a big part of this, and a lot of what we've been
Lindsay Poss:talking about with trading digital assets, that obviously,
Lindsay Poss:is essentially what it is, you know, singular tokens that are
Lindsay Poss:of value in some way. So there's been a lot of backlash to a lot
Lindsay Poss:of these concepts. And you all, as web developers are, have this
Lindsay Poss:risk of imposing similar backlash on yourself, just
Lindsay Poss:because there's been a lot of negativity in Internet
Lindsay Poss:communities about this kind of development. And I some of it
Lindsay Poss:maybe rightfully, put out there just there's been a lot of crazy
Lindsay Poss:stories, there's been a lot of scam stories. I think that
Lindsay Poss:there's a lot that also gets overlooked because it's not as
Lindsay Poss:exciting and scandalous to cover in the news. But how are you all
Lindsay Poss:thinking about your messaging around this what the current
Lindsay Poss:environment looks like? or NF T's for web three? Just what are
Lindsay Poss:you doing to try to build your own community that feels safe
Lindsay Poss:and comfortable with what you're doing? I'll jump in. Not
Lindsay Poss:everyone at once, please.
Unknown:Yeah, I mean, I think we're, there's a lot of this
Unknown:basic tools that we want to be building into our game that
Unknown:protect people as much as possible so that they're not
Unknown:victims to scams in the general like space and ecosystem. I
Unknown:think, you know, in general, in games, there are a lot of scams,
Unknown:I would say that I myself be been a victim of numerous scams
Unknown:and video games more more, or maybe the older ones like Diablo
Unknown:two where someone told me they could duplicate my item. And
Unknown:then they took it from me they stole it. So I think there's a
Unknown:bit of a This has always existed in video games. But now we're
Unknown:all hearing about it, because it's now something that can
Unknown:happen at a larger scale. And it's far more visible. But that
Unknown:doesn't necessarily, I see no way excuses it, I just think
Unknown:that's a bit of a factor at play. And in terms of like
Unknown:convincing, like cameras that this is maybe actually good for
Unknown:them and the games they play, it's going to be tough, because
Unknown:there's been so many instances where game publishers and
Unknown:developers have really taken advantage of gamers and their
Unknown:passion for a game and either put up massive paywalls for
Unknown:content, or microtransactions that are very predatory. So
Unknown:they're, they're concerned, the fear, and the backlash is very
Unknown:warranted. So I completely sympathize. Like I'm one of
Unknown:those gamers who is also not a fan of those predatory, you
Unknown:know, practices. And I think what I hope at least that web
Unknown:three has to offer it because there's always going to be a
Unknown:dark side to it. There's always going to be NF T's that are
Unknown:scams, there are going to be people that are using NF t's
Unknown:just to capitalize on the hype, and just trying to extract more
Unknown:money from people. But there's also a version where, you know,
Unknown:like we've talked about already, where the player gets to really
Unknown:have ownership over the things that they're buying. It's
Unknown:totally true. One of the critiques is like, Well, if the
Unknown:game goes to down, then that item is still doesn't have
Unknown:value. That's absolutely true. It doesn't it's not a perfect
Unknown:solve. It's not like you can take your skin and stick it into
Unknown:another game, the other developer has to allow that to
Unknown:happen. But at least that when we make our game, we can create
Unknown:skins, that people can go sell. Just like the story Jack told
Unknown:about the the skin, the NF, the the knife we got from Cisco, we
Unknown:were only able to sell that, which is really cool. But we're
Unknown:only able to do that because there's an entire marketplace
Unknown:that's already built. And we're you know, in a walled garden,
Unknown:you could say, but it was basically a good thing that
Unknown:there was a marketplace. But for us, we can't build that whole
Unknown:marketplace on our own. But they do exist out there. And so I
Unknown:think that's the it's more of the freedom of choice that NF
Unknown:T's have to offer people it's not, you know, I think there is
Unknown:too much hype around it, there is too much over emphasis of
Unknown:like, this is the new cool thing, when it's actually just a
Unknown:kind of boring addition of technology, that just gives you
Unknown:more choice, which is actually a really incredible thing. But the
Unknown:technology itself isn't really anything that don't you get
Unknown:excited over, it's when they get the skin that they can then take
Unknown:to another platform to trade to sell or to buy. That's that's
Unknown:when it's exciting. It's because that's, you know, expanding your
Unknown:experience of the game.
Unknown:Yeah, I think that's a, it's such a great point that it's,
Unknown:it's really a tool for games going forward. And it basically
Unknown:is just making what already exists with downloadable
Unknown:content. More useful for both the developers and the player,
Unknown:right? What's really cool about us as developers too, is we can
Unknown:make these skins if they're NF T's have data associated with
Unknown:them. So they can track different stats, they can change
Unknown:if they have, you know, certain stats associated with them
Unknown:unlocked. You know, there's a lot of really cool options for
Unknown:us developers, once we make them. So it's less so much about
Unknown:just having the idea of NF T's and selling them somehow makes
Unknown:your game good. That's not what it is at all. And I think part
Unknown:of the issue so much is that a lot of the critiques you hear
Unknown:about NF T's are good ones, right? But to me, they're less
Unknown:about NF T's or crypto itself. And they're more about like
Unknown:culture, or even like how capitalism wants to value
Unknown:certain things, right? Like, art is such a weird circumstance to
Unknown:value, right? Like, this is a classic issue that we've dealt
Unknown:with as a society for hundreds of years, right? Like how can
Unknown:Picasso is put a line on a piece of page and sell for millions of
Unknown:dollars, right? It's kind of like Pokemon cards. Let's look
Unknown:at like chars art selling for hundreds of 1000s of dollars.
Unknown:Right? So I think those things are always going to exist and
Unknown:and be a question that we're asking ourselves, but I don't
Unknown:think NF T's are the issue. It's, it's how we relate to
Unknown:them?
Lindsay Poss:Yeah, I think that's a extremely fair
Lindsay Poss:characterization. There has been a lot of hype and a lot of
Lindsay Poss:negative stories that doesn't Yeah, I actually like the
Lindsay Poss:qualifier that the underlying tech is fairly boring. I think
Lindsay Poss:that that's a really actually good way of thinking about it.
Lindsay Poss:Because you don't really have to understand the centralization
Lindsay Poss:versus decentralization in in the web space and in
Lindsay Poss:connectivity and networks to under to just log on to a game
Lindsay Poss:and play it and realize that that's a different a completely
Lindsay Poss:different experience than the one we've had. And I don't think
Lindsay Poss:anyone, when when one turned into web two, I don't think a
Lindsay Poss:lot of people jumped up and said, Oh, now we're in what do
Lindsay Poss:um, or at least, they have not lasted the test of time. So I
Lindsay Poss:don't think I mean, I certainly didn't know that when one or web
Lindsay Poss:two existed before web three started becoming a term that
Lindsay Poss:everyone threw around. So I like this idea of a more boring
Lindsay Poss:transition. I think that that the almost, it's a good way of
Lindsay Poss:looking at it because the average consumer doesn't need to
Lindsay Poss:know, the underlying tech and all of the the technology that
Lindsay Poss:it's built upon in order to just log on it, joy it the same way
Lindsay Poss:that we have so far.
Unknown:Yep, I wish it was more boring than it is. But here we
Unknown:are. Yeah, exactly. It's all Twitter's fault.
Lindsay Poss:I say that as someone who loves Twitter, by
Lindsay Poss:the way, that's totally qualified to critique it. Um,
Lindsay Poss:okay, so I do one last segment at the end of the show. But
Lindsay Poss:before we get into that, I want to do a quick summary of what we
Lindsay Poss:talked about. So we started with a long or not long, but we
Lindsay Poss:started with a good history and a good understanding of what web
Lindsay Poss:three actually means. So web one static pages to web two, more
Lindsay Poss:flash and interactivity to web three, which is with its
Lindsay Poss:decentralized platform allows ownership for you users all over
Lindsay Poss:the internet, and gives people better ownership their digital
Lindsay Poss:goods also means a two sided marketplace. So players are able
Lindsay Poss:to own their own items and decide what is valuable when
Lindsay Poss:trading those items. When it comes to companies moving on to
Lindsay Poss:more web platforms, we talked about how there's going to be a
Lindsay Poss:different monetization structure, transaction fees will
Lindsay Poss:drop. So companies, there'll be more b2b, b2c, and C to C
Lindsay Poss:transactions, what I really got out of that is that it's
Lindsay Poss:actually a chance for all kinds of different transactions to
Lindsay Poss:take place. Rather than logging on to a platform and having to
Lindsay Poss:go through that platforms. transaction system, which can be
Lindsay Poss:quite I don't know if predatory is the right word, but quite
Lindsay Poss:quite harsh, I suppose is a better way of thinking on its
Lindsay Poss:users. And so companies will be able to make money all kinds of
Lindsay Poss:different ways, whether it's a small company directly taking
Lindsay Poss:ownership and selling goods, or a large company collecting a
Lindsay Poss:small digital tax or kind of sales tax on the sale of a great
Lindsay Poss:net of goods, or transactions. And we talked a lot about thing
Lindsay Poss:that I was most excited to talk about, which was the way that
Lindsay Poss:you are developing your game to reward good behavior both. And
Lindsay Poss:to kind of address some of the root problems that we see in
Lindsay Poss:gaming, one being the entry of new players, and that huge
Lindsay Poss:barrier to entry on creating a space for that, while also
Lindsay Poss:maintaining a space for competitive players. So allowing
Lindsay Poss:different audiences to have different experiences depending
Lindsay Poss:on what they want, talked a lot about having role models. And as
Lindsay Poss:an alternative to banning allowing people to actually see
Lindsay Poss:what behaviors are, are rewarded to help grow the community and
Lindsay Poss:build it in a positive way. We apply that a little bit to what
Lindsay Poss:web two games are doing. But largely, it's, at these days,
Lindsay Poss:just kind of easier to build something new, where it's not a
Lindsay Poss:problem in the first place. That doesn't mean that there's not
Lindsay Poss:things that web two games, and especially legacy games that
Lindsay Poss:have been around for 10 or 20 years, good implement. And I
Lindsay Poss:think you all have great ideas on what they could implement, or
Lindsay Poss:at least a framework what they could implement, but it is
Lindsay Poss:obviously harder to do that on legacy system. We also talked
Lindsay Poss:about how it's harder because they can't create profiles in
Lindsay Poss:several places. It's one centralized system where people
Lindsay Poss:are constantly acting in transacting makes a little bit
Lindsay Poss:harder to incorporate some of the elements. And when it comes
Lindsay Poss:to the metaverse, crypto kind of as a whole, gamers have to be
Lindsay Poss:shown what's good for them, and also shown that they don't need
Lindsay Poss:to have an opinion on the underlying tech that it can be a
Lindsay Poss:seamless and boring transition for them. And how Twitter has so
Lindsay Poss:far ruined all that. But for the last little bit, I like to ask
Lindsay Poss:all of my guests to do a moment of reflection. So this is a
Lindsay Poss:chance just for you to think back on, on what you've done.
Lindsay Poss:What you're happy with what you're maybe unhappy with. I'm
Lindsay Poss:looking at you Maxim, the Diablo scam. And just to I would love
Lindsay Poss:for you to answer this question. What is one thing you would like
Lindsay Poss:to tell your younger self about getting into the gaming industry
Lindsay Poss:and being successful?
Unknown:I mean, I guess I'll I'll say related to the Diablo
Unknown:scam? I really can't agree. Yeah, yeah. The I'm really
Unknown:grateful for all those experiences in gaming. You know,
Unknown:at the moment, in the moment, I was pretty bummed out. But
Unknown:ultimately, all of gaming has taught me more about the future
Unknown:of the internet than I ever could have imagined. It really
Unknown:has, for me been a microcosm for communities, our culture forums,
Unknown:and what I see as being kind of this next really big chapter on
Unknown:the internet. So I think that's something I'm really grateful
Unknown:for all the positive and negative experiences. Yeah,
Unknown:that's such a good point. I think similarly to is trusting
Unknown:that what you believe is good, particularly from like a
Unknown:mechanic's point of view, going into the future is going to be
Unknown:recognized by the communities of the internet. Like, if you have
Unknown:a great game that you think is really fun, and your team and
Unknown:your friends really believe it's great as well, the world's gonna
Unknown:recognize it. And I think that's something that's really exciting
Unknown:about nowadays, where it's not going to be so much of you
Unknown:having to convince VCs or going to a publisher and being like,
Unknown:Hey guys, make sure you like our game like this is this is gonna
Unknown:be the next Call of Duty right like it's it's it's a different
Unknown:place where you can actually be recognized for the design work
Unknown:you're doing it doesn't need to be always pretty, but it can
Unknown:still be a really excellent game and and that's something I just
Unknown:think people should really know and, and understanding in the
Unknown:industry.
Lindsay Poss:This has been such a great episode. When I was
Lindsay Poss:preparing for this I kept thinking about have you all seen
Lindsay Poss:little rascals that movie from our childhood? He Oh, yeah. The
Lindsay Poss:end portion the he man was and haters club now accepts women. I
Lindsay Poss:kept thinking about that when I was writing that and having you
Lindsay Poss:on as the the first male guest. One of the things that we talked
Lindsay Poss:about in our little, our chat the other day was that there's
Lindsay Poss:been a lot of women who have been in male dominated spaces.
Lindsay Poss:And that's been a really difficult experience. And I just
Lindsay Poss:appreciate that you have come into this space, which
Lindsay Poss:presumably is female dominated, and shared what you're working
Lindsay Poss:on. And I think that I really think that things that you're
Lindsay Poss:doing are extremely unique, and hopefully have an impact on some
Lindsay Poss:of the other issues that some of the other guests have brought
Lindsay Poss:up. So thank you for doing that. Really appreciate it. And thank
Lindsay Poss:you for your time. Where can people find or follow you if you
Lindsay Poss:want to be found or followed?
Unknown:I guess if since our game is still a little bit in
Unknown:stealth mode and hasn't fully been announced. Maybe a decent
Unknown:place is to you can follow myself on on Twitter. I'm at
Unknown:Maxwell wink. And any relevant announcements to our game will
Unknown:also be retweeted there.
Unknown:Perfect. Yeah. And it's such an honor to be here. I mean, it's
Unknown:really cool. Being your initial males on the podcast, I think
Unknown:it's been a really blast talking about this stuff.
Lindsay Poss:Perfect. Well, thank you guys so much for all
Lindsay Poss:of our listeners. Leave five star ratings and reviews you
Lindsay Poss:know the deal. Check out other holodeck media podcasts,
Lindsay Poss:including men of business for all the metaverse finance
Lindsay Poss:stories you could ever want. Business of esports for
Lindsay Poss:interviews with industry leaders. I'm on Twitter,
Lindsay Poss:Instagram and LinkedIn and Lindsey path and you can catch
Lindsay Poss:me once a night on the business of esports live after show. You
Lindsay Poss:can catch this podcast in your feed every Tuesday, sometimes
Lindsay Poss:Wednesday depending how the week goes. We will see you all next
Lindsay Poss:week.
Unknown:Thanks for joining us here on meta woman. Make sure to
Unknown:subscribe to this podcast everywhere you get your
Unknown:podcasts, leave a five star review and tell your friends
Unknown:family and colleagues all about us. Also, make sure to follow
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Unknown:content anywhere. Tune in every week for another episode of