21. Every Day is Earth Day

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Welcome to the meadow woman podcast. We address the

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issues, opportunities and challenges facing women in the

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development of the metaverse the biggest revolution since the

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internet itself. Every week we bring you conversations with top

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female talent and business executives operating in the

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gaming and crypto industries. Here's your host Lindsey, the

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boss POS, the meta woman podcast starts now.

Lindsay Poss: 00:00:25

Hello, and welcome to the middle woman podcast part

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of the holodeck media Podcast Network. I'm your host Lindsay

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the boss pass from struggle to success for covering it all. For

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any of you that have listened before in my struggle this week

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is that I lost my voice at PAX East. So thank you all so much

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for tuning in this week. Please don't make fun of my voice. I

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know it's not my usual very smooth jazz type of voice, but

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we're gonna go with it. Anyway. To all the new listeners. Thank

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you so much for coming today. Listen to another episode where

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I don't sound sickly. Today's guest is someone with a

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background that we haven't explored yet on the show, which

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means it's gonna be a really fun conversation. fiend les is the

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head graphic designer at FlyQuest, an esports

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organization with not only a successful League of Legends

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team, but a dedication to being a voice for environmentally

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friendly practices in esports industry, which in my offline

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life, I am super passionate about just protecting the

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environment implementing earthbending practices, policies

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to help protect the planet. So I was so excited to meet Fein. And

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not only to learn about graphic design, but to talk be able to

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talk a lot of environmentally friendly stuff, which I don't

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get to talk about a lot. esports on is a huge part of my day to

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day life. Feed I would love for you to more fully introduce

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yourself and say a couple sentences about who you are to

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the audience.

Unknown: 00:01:43

Hello, everyone. My name is Finley and I'm a

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graduate from Cal Poly Pomona class of 2017. And I graduated

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with a BFA in graphic design and a double minor in marketing and

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art history. I have been a designer for seven years. And

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I'm currently a graphic designer for FlyQuest. And my job here is

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to pretty much create the visual identity for a brand such as

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designing assets for partnership ducks, thumbnails, overlays for

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content, social graphics for marketing, and handling the

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design process for merch. And recently, we just launched a

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design Internship Program, which is which I am managing at this

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moment, I became a designer because I love working on a wide

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range of projects, and just being able to express myself in

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different ways and just being able to let my creativity live.

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So yeah, that's pretty much it about me.

Lindsay Poss: 00:02:32

So cool, though, I'm really excited to jump in

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with some questions about your job as a graphic designer. For

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those of you who haven't seen her work in FlyQuest, I highly

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recommend checking it out. It's, it's really cool. It's a lot of

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creative directions. And I love the thought that you put into

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everything from T shirts, designs to packaging to you

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know, painting that kind of cohesive brand vision. I also

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want to plug real quick that you mentioned previously, you have

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an art history minor, which I like bringing people on the show

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who have non traditional kind of educational backgrounds. Yeah,

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fun stuff. No, I have a Russian literature. So I think it's

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learning all kinds of different things makes you just a really

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well rounded person to work with. And the art history is

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probably very relevant for your day to day job. Now. There's

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just so many education paths that you can take and wind up in

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esports. As I'm now demonstrating, the folks with

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creative brains out there, I definitely want to encourage

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them to express themselves and find a place in esports. With

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that being said, can we talk about what led you into graphic

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design and what inspires you about it? So

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pretty much I would say that graphic design like

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inspires me because it allows me Yeah, again, like allows me to

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express myself in different ways, especially since I'm still

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learning about myself and finding my true potential. And I

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felt like graphic design allows me to challenge myself in that

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aspect of what I can do, how much impact I can make with it

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design. My comfortability since I am working with a wide range

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of styles, groups of people, culture and just much more. And

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I feel like working with FlyQuest. And just seeing how

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much of an impact I can make through design, especially with

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the Go Green Initiative. I feel like with my designs, it's just,

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it makes it very rewarding and very exciting. So it really

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pushes me and motivates me to, to try new things as a designer,

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and also just working with the different possible canvases that

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you can work with. It's like Unlimited, you know, so I'm

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excited for like the potential projects I'll be working on in

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the future. And just like learning more and more things

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about it, and yeah, that's pretty much it.

Lindsay Poss: 00:04:47

Let's talk about that kind of marriage now

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between graphic design and esports. And what what brought

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you to fly quest in the gaming industry. Can you just walk me

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through how you were able to combine both of those things

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into the career that you have now and kind of what that path

Lindsay Poss: 00:05:00

looks like. Yeah.

Unknown: 00:05:02

So I played video games for a majority of my life. And I

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knew that I always wanted to work in the gaming industry

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since I was little like, even at one point, I worked at GameStop,

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because I just wanted to gain more knowledge about video games

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and just be part of the scene. But it wasn't until college when

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I realized I wanted to become a designer. I think during that

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time, like I was still like debating on what I wanted to do

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in the, in the industry, because there's like so many job

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opportunities that you can go with that route. So prior to fly

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quest, yeah, I worked with different companies from wide

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range of industries. And since I wanted to gain as much

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experience as possible. Like I just pretty much just applied

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everywhere. And yeah, and during this time, this is when I was

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learning how to watercolor hand letter design booths, package,

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design, branding, and also apparel design. So I've had

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experienced prior to that. And then at the beginning of 2018, a

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friend reached out to me and asked if I was interested in

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working for a part time agency called bento, and they

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specialize in creative design, broadcasting and live stream in

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the gaming industry. And I did not want to miss the

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opportunity, especially since I didn't have prior experience. So

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I ended up taking the part time offer. And then what was great

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was the fact that my first client was actually FlyQuest.

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And around this time, this was when FlyQuest just announced

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their first rebrand. And so I was helping them with their

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Social Branding and graphics for that split, then a couple of

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months later, they ended up opening up a full time graphic

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design position. And I ended up applying for that and, and I got

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it. And so I would say working with bento definitely helped me

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get through like my friend through like the industry. And

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then also like having that connection really helped. And

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I'm glad that like I was very expressive about like, my

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passions. And it's just the fact that like my friend knew, you

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know, I was interested in video games, and that was a graphic

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designer, like helped bring that connection together. And then

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ever since then, I've just been with FlyQuest for about more

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than four years. And I couldn't be happier with where I am

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today. And it is like my first experience in the gaming, I

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would say my first like full time experience in the gaming

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industry. And and I feel like I've grown so much throughout

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the years and I hope to can continue growing contribute to

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the industry like one step at a time.

Lindsay Poss: 00:07:27

Yeah, absolutely. Do you have any advice about I

Lindsay Poss: 00:07:31

know several people and especially with being at PAX

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this past weekend, a lot of talk about kind of getting into the

Lindsay Poss: 00:07:37

game industry from other industries? Yeah. Do you have

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any advice about what other industry jobs to kind of look

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for? I know for you, there's kind of a specific set of

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experiences that you had, because you are a graphic

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designer? But for example, did you find that maybe working with

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like, a more tech based client was useful? Or was it like Oh,

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being in a well managed team was more useful? Or is was there

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kind of pieces of those previous experiences in non gaming

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industries that helped you be successful in the gaming

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industry then, like thinking about what other jobs people can

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look for who are having success kind of breaking into the

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industry in the way they want?

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I would say there isn't a specific industry. Exactly.

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But it's just more of like a job that offers specific like

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experiences that you can learn about because I wouldn't expect

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to, to do like watercolor and hand lettering and esports you

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know, and so working for a planner and arts arts and crafts

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company as like, giving me the ability to just bring that skill

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set to esports. So honestly, it's not really any specific

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industry, but just like finding job opportunities that will let

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you experiment and like learn different skill sets that you

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can bring to the industry. So I did work at a marketing ad

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agency where I did learn about branding, working on like a

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whole graphic package, as well as like logo design, and

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Environmental Design. And I was able to bring that to FlyQuest

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Like recently I did the LCS finals booth for fly costs. And

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luckily with my experience of like working at the marketing

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agency with like environmental design, like I was able to bring

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that in so I would just say just like tips is just be open to any

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industry and just kind of know, like, like if there's specific

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skill sets that you do want to learn or something different,

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like Be sure to explore that and just keep an open mind. I feel

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like I was I was really happy that I explored different ones

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because now like it just made me realize like oh yeah, gaming,

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like as much as I always knew that gaming was something that I

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really wanted to go to that I did like consider like other

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industries now because I've tried it out so I'll just say

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just be open with it overall. and then just kind of go from

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there because you never know. And I felt like esports is just

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so broad, in general that you can bring any skill sets. And

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now so especially with like the technology that's like, as grown

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within the industry, like you can do so much now. So

Lindsay Poss: 00:10:16

Oh, yeah, that makes a lot of sense. Just

Lindsay Poss: 00:10:18

wanted to make sure. I just want to be able to give good advice.

Lindsay Poss: 00:10:22

And people I

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know, it's honestly, like it's so it's tough, because

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luckily, there's like some people who've got experience

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from the industry straight on, you know, but I was very blessed

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that I had this, all those opportunities in it. And I'm

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given the opportunity now to bring all those skill sets. And

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so I'm very thankful to be working at FlyQuest and having

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that creative freedom to do so.

Lindsay Poss: 00:10:45

Let's talk about some of your accolades. There.

Lindsay Poss: 00:10:48

You've done a lot of really cool stuff at FlyQuest including

Lindsay Poss: 00:10:51

managing 13, merch collections, releasing dyeing jerseys, some

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of which actually included some of those hand painted designs

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and the mix mediums that you're talking about. You know, you had

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some cool watercolors if I remember correctly from Yeah,

Lindsay Poss: 00:11:04

which is really neat. We've also released the first line of

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esports apparel made for women, which is why quests women's

Lindsay Poss: 00:11:11

light wear? This is a question I haven't actually asked of any

Lindsay Poss: 00:11:15

previous guests, which you would think kind of career oriented

Lindsay Poss: 00:11:19

is. So this would be more common. But what is your day to

Lindsay Poss: 00:11:22

day? Like? What do you actually do as a graphic designer, when

Lindsay Poss: 00:11:26

you go into FlyQuest, and you sit down on a regular day, I'd

Lindsay Poss: 00:11:31

say like

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my day to day is pretty much just overall supporting all

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departments, whether it's like for decks for partnerships,

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overlays and thumbnails for content, social graphics, for

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marketing, I feel like it's always constantly different,

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especially since I was the only designer for for the longest

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time. But I did everything when it came to design. And but also,

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that's like, a great thing for me, because I like that wide

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range of projects. And so So yeah, I pretty much like just

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supported all departments, it feels like needed, depending on

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like the timeframe and like the split. And although recently we

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did hire a design intern. So I've been using my time to also

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manage and find ways to level up our designs and provide more for

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the community. So that's pretty much like my day to day at this

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moment. It's kind of kind of everywhere, but in a sense of

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like, it's, it's exciting. And it's always different. So

Lindsay Poss: 00:12:25

it's hard to exactly describe just how hard

Lindsay Poss: 00:12:27

it is to even pick out a color palette for projects. There's a

Lindsay Poss: 00:12:32

lot in there, you don't think, yeah, the social media graphics

Lindsay Poss: 00:12:34

and overlays are not something that I is top of mind for me

Lindsay Poss: 00:12:38

when I'm thinking about graphic design. But yeah, doing all of

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that stuff to make it one. One package that you present to the

Lindsay Poss: 00:12:45

world through fly quest is. Yeah, you have a lot to do, I'm

Lindsay Poss: 00:12:49

sure. Let's talk really quick about the women's flight where

Lindsay Poss: 00:12:52

your collection you worked on? Can you tell me what the

Lindsay Poss: 00:12:55

inspiration where that came from? What the process was,

Lindsay Poss: 00:12:58

like, from idea to production, how it was received. I love that

Lindsay Poss: 00:13:02

you all had a size inclusivity part of this and I know that

Lindsay Poss: 00:13:04

this was designed by women for women, which is and that's

Lindsay Poss: 00:13:07

something that's super common within the gaming industry. So

Lindsay Poss: 00:13:10

do you know how whose idea was that and what was your support?

Lindsay Poss: 00:13:14

Like? And? And yeah, how do people like it?

Unknown: 00:13:18

So this whole idea pretty much started with Trisha

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or CEO who wanted to add more merch that was specifically

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tailored to women and bring it to esports. She's been in the

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esports industry for such a long time and realized that, you

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know, it was time to provide provide the option especially

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since like what was provided during that time, were just

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mostly like unisex T shirts or just like more form fitting T

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shirts that was like cut differently on top. And so we

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both decided that we wanted to launch the very first like

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women's apparel in esports. And we knew is going to be a

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challenge since the esports space is very like male dominant

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so but we realized there was an audience out there that exists

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that we wish to cater and so we worked with any you our merch

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vendor on finding different garments that were available to

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women in the space. Yeah, and we wanted to just explore different

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styles. And once we got the idea of the garments that we wanted

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to use, we marked up all the designs sent in for samples and

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then once we got the samples me and Tricia like tried them on.

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We even asked like some of our friends to like test them out

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and stuff too. So that we can think about like, you know,

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thoughts on comparability, the quality of the garment and

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making sure that it was flattering and inclusive for all

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like body types. And

Lindsay Poss: 00:14:35

so Yeah, that is so cool. Going building off of

Lindsay Poss: 00:15:55

that something you'd mentioned in a previous conversation set

Lindsay Poss: 00:15:58

you like designing things that may not be expected on the

Lindsay Poss: 00:16:00

sports brand. I definitely think hopefully women's side is

Lindsay Poss: 00:16:04

something that becomes a little bit more expected coming up. But

Lindsay Poss: 00:16:08

yeah, for now, I don't think I think we're we're taking steps,

Lindsay Poss: 00:16:11

you know, the progress isn't as fast as anyone would like. But I

Lindsay Poss: 00:16:15

think that that's becoming more expected. I think that is also

Lindsay Poss: 00:16:19

saying that you, you look for things that are unexpected is a

Lindsay Poss: 00:16:22

good way of saying that you're constantly on the lookout for

Lindsay Poss: 00:16:24

new trends and even just underserved audiences, not

Lindsay Poss: 00:16:29

necessarily even trends, and that you're also starting your

Lindsay Poss: 00:16:32

own trends. So can you tell me what kind of strikes you as as

Lindsay Poss: 00:16:36

an expected item? And then what may be kind of fading out in

Lindsay Poss: 00:16:41

terms of design and esports? And what's coming up? Hopefully,

Lindsay Poss: 00:16:45

inclusivity is more on the upload. Yeah.

Unknown: 00:16:48

It definitely. I personally don't think there's

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any, like design trends or styles are technically fading,

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especially in esports, since it's so diverse and can work

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with different works, depending on like the revision. But I

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think it's just more of adding to it since we are broadening

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our audience. So yeah, I'm more interested, like adding just

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more variety for different audiences, and realizing that

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there's more to esports and yeah, just gaming. So for us at

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FlyQuest, we're always trying to break that barriers of what

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esports design should look like. So examples would just be like

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having an all eco friendly item to promote, you know,

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sustainability and like being like recycling your items and

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just being eco friendly overall. Yeah, really seeing a woman's

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marshland which we, you know, are still trying to do with our

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merge, like adding specific garments, and having that

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variety. And also Yeah, just adding a different style that

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has like a purpose or designs such as like, yeah, just

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lifestyle, you know, like having the idea that esports esports

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apparel should only be, you know, like worn in gaming

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competitions, or when your team is playing like, we want to

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break that and like have it where you're able to wear it

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anywhere, you know, because yeah, esports I feel like it's

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like the lifestyle so. But yeah, we're definitely looking into

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broadening our audience adding potential, like merch, and like

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different garments that hasn't been in the space yet. And I

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would say like new trends at this moment that I've been

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looking at is just adding different mediums through

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designs. Like this is like, I guess specific to design wise,

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like so in the past, like I've worked with like, watercolor and

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like, hand drawn items, and I wish to like kind of switch

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things up and like overall change like, like different

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design elements to it. So just like expanding like skill sets

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into like our emerge. So yeah, something that I'm currently

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trying to try to aim towards. And sounds

Lindsay Poss: 00:18:46

like one ounce creative. God, I want to know

Lindsay Poss: 00:18:51

how to watercolors sounds good. I want to know how to like

Lindsay Poss: 00:18:54

watercolor and make something in like, no Adobe Illustrator and

Lindsay Poss: 00:18:57

like, put those two together somehow and then I look really

Lindsay Poss: 00:19:00

cool. Yeah,

Unknown: 00:19:01

it's really tough. It's, it's like two different

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like mediums because I actually had to and like, can paint them

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like on watercolor paper and then transfer it onto the

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computer. And I've actually tried like water coloring on

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like my iPad, I was just completely different. So it's

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just, it's a very difficult process. So I don't blame you

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for feeling that way, either. So,

Lindsay Poss: 00:19:23

so cool, though, going back to the kind of

Lindsay Poss: 00:19:26

purpose and especially like the lifestyle stuff or communicating

Lindsay Poss: 00:19:29

a message, what, how can graphic design and branding? How can

Lindsay Poss: 00:19:35

having a cohesive kind of look and feel help you connect with

Lindsay Poss: 00:19:41

your audience? And what are some of the key points you think

Lindsay Poss: 00:19:45

about within the design process to help you send that message?

Lindsay Poss: 00:19:49

We joked about color palettes but like having very consistent

Lindsay Poss: 00:19:53

branding that is like a dedication across a lot of

Lindsay Poss: 00:19:56

different fronts. And I just How are you thinking about that

Lindsay Poss: 00:19:59

community? kishin when you're actually making these design

Lindsay Poss: 00:20:02

decisions,

Unknown: 00:20:03

so I feel like graphic design and branding just gives a

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different perspective on storytelling, since there's so

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many ways that we can express it through like visuals. And so

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really, for us, it's all about our messaging. And as much as

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like all of our designs are very like consistent. I feel like our

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messaging is what makes us stand out in some sense. So like, key

Unknown: 00:20:22

points I think about during my design process are like, what

Unknown: 00:20:26

our goals are, what our main message and vision is, and like

Unknown: 00:20:30

what the purpose of the design is for. And so I feel like

Unknown: 00:20:32

knowing these definitely make you consider a lot of things

Unknown: 00:20:35

with your design, because you adjust those points, consider

Unknown: 00:20:38

the hierarchy and making sure that those points are clear so

Unknown: 00:20:41

that the audience know what the message is. So like, for

Unknown: 00:20:44

example, like I FlyQuest, we want to make sure that we put

Unknown: 00:20:46

emphasis on our Go green initiatives that we put out. And

Unknown: 00:20:50

so for example, for Spring Split, we are focusing on tree

Unknown: 00:20:53

quests. So we want to make sure all of the designs had that tree

Unknown: 00:20:56

element. And that it's like obvious that this is like kind

Unknown: 00:20:59

of what we're aiming for. And like focusing on. And also our

Unknown: 00:21:03

vision here is to showcase greatness and I and to make sure

Unknown: 00:21:08

to put that vision out. I try to put that wherever I can, whether

Unknown: 00:21:12

it's on our graphics, or tags on our jerseys and shirts and just

Unknown: 00:21:16

started like social posting. So it's just knowing what the

Unknown: 00:21:19

purpose or goal and just like what the meaning behind or our

Unknown: 00:21:23

vision is is like, one of the main points that would lead to

Unknown: 00:21:28

really great design, I would say and just like my design process

Unknown: 00:21:30

overall. Yeah, that makes

Lindsay Poss: 00:21:34

sense. I like the tree. I like that you just were

Lindsay Poss: 00:21:37

able to put trees and everything I saw cherry blossom design. And

Lindsay Poss: 00:21:41

I currently live in Washington, DC, and I'm a DC native.

Lindsay Poss: 00:21:45

Anything here. So that was so fun. For me. It's like a good

Lindsay Poss: 00:21:48

little shout out to my hometown. Yeah, I also I wanted to ask

Lindsay Poss: 00:21:52

this question, I hope this doesn't come across as rude.

Lindsay Poss: 00:21:54

Because you are talented. But how does creating a cohesive

Lindsay Poss: 00:21:58

brand and like these beautiful materials and all that? How does

Lindsay Poss: 00:22:01

that add to the success of a League of Legends team? I'm sure

Lindsay Poss: 00:22:06

that you've had maybe like I had to fight for graphic design

Lindsay Poss: 00:22:08

esports before but I would just love to Yeah, kind of like hear

Lindsay Poss: 00:22:12

why that's important to a team and why a team should have a

Lindsay Poss: 00:22:15

graphic designer in and be able to communicate that brand

Lindsay Poss: 00:22:18

vision.

Unknown: 00:22:20

I think a graphic designer definitely adds success

Unknown: 00:22:23

to an esports team because it brings out the vision and again,

Unknown: 00:22:26

like story of the organization. And we want to show that we're

Unknown: 00:22:30

especially at FlyQuest, we want to show that we're more than an

Unknown: 00:22:32

org that just like competes in video games, as much as that is

Unknown: 00:22:35

very important to us. Like we want to do more than that. And

Unknown: 00:22:38

as an org, we're creating a platform for others, whether

Unknown: 00:22:41

it's for staff, players and community and I feel like those

Unknown: 00:22:44

individuals make up what an esports team is. So we want to

Unknown: 00:22:49

be sure to showcase that. And, and also, we have so many

Unknown: 00:22:53

opportunities in esports like video games or game, there are

Unknown: 00:22:57

players that compete in community at activations

Unknown: 00:23:01

workshops, and we just want to make it also like very appealing

Unknown: 00:23:05

for people to be interested in joining. And so and I feel like

Unknown: 00:23:09

graphic design definitely helps bring in that fan base. So you'd

Unknown: 00:23:12

want because because I if you want to grow your fan base, I

Unknown: 00:23:16

feel like you want your activations and everything to be

Unknown: 00:23:19

very appealing and very, like exciting, and to also show like,

Unknown: 00:23:24

the meaning behind like your org. And also I feel like every

Unknown: 00:23:27

team should have like merch design. And I feel like a

Unknown: 00:23:30

graphic designer definitely helps on that. So. So yeah,

Unknown: 00:23:34

those those are just like some of the points I think,

Lindsay Poss: 00:23:36

Trump's Yeah, I like that. I like the idea of

Lindsay Poss: 00:23:40

using it to be kind of more than just esports. And it would be

Lindsay Poss: 00:23:45

kind of neat. I think, for me as someone who is a little bit on

Lindsay Poss: 00:23:48

the outside issue of the esports scene, very vocal kind of the

Lindsay Poss: 00:23:51

world of gaming, but on the outside of esports to see more

Lindsay Poss: 00:23:54

teams can bring their personality. Yeah, front and

Lindsay Poss: 00:23:56

center. And yeah, design is obviously super unique way to do

Lindsay Poss: 00:24:00

that. So that's a really good point. And you brought this up

Lindsay Poss: 00:24:04

before, and I know that do you have said several times that you

Lindsay Poss: 00:24:08

know, fly quest goes beyond gaming and brings attention to a

Lindsay Poss: 00:24:11

lot of different societal level issues. Super unique to the

Lindsay Poss: 00:24:14

esports for at least, I feel as if the way that you are very

Lindsay Poss: 00:24:20

forward facing about it as unique. I've had some a couple

Lindsay Poss: 00:24:22

other folks from teams on here who have shared the same, the

Lindsay Poss: 00:24:26

same vision and I just like seeing that in conjunction with

Lindsay Poss: 00:24:29

kind of the face clients of the world like oh, there's lots of

Lindsay Poss: 00:24:32

smaller, not smaller, but lots of different organizations that

Lindsay Poss: 00:24:35

are taking a very different approach. Yeah, Faze clan and

Lindsay Poss: 00:24:38

there's no it's just I guess, my point is that that variety is

Lindsay Poss: 00:24:43

nice to see. I think yeah, phase 100 thieves get spend a lot of

Lindsay Poss: 00:24:47

the social media energy but then if you actually get into the

Lindsay Poss: 00:24:50

world of gaming and talk to gamers like there's so many orgs

Lindsay Poss: 00:24:52

out there doing so many cool things and yeah, like quest is

Lindsay Poss: 00:24:55

definitely one of them. You've brought this up before and we

Lindsay Poss: 00:24:59

just had Earth Say, but can you tell me a little bit about the

Lindsay Poss: 00:25:02

Go Green mission, how you all work sustainability and in the

Lindsay Poss: 00:25:06

environment into your work, how you're thinking about

Lindsay Poss: 00:25:08

sustainability as an esports organization, super unique point

Lindsay Poss: 00:25:12

of view there. But I would love to hear more about that.

Unknown: 00:25:15

So the green initiative started in 2020. When Tricia

Unknown: 00:25:21

became like the new CEO, she really wanted to introduce that

Unknown: 00:25:26

initiative, because with her love and appreciation for

Unknown: 00:25:28

nature, she really wanted to push on that because she

Unknown: 00:25:31

believes that everyone has the ability to affect real change

Unknown: 00:25:35

for the environment and as an org, and so we created a

Unknown: 00:25:38

platform to address those important environmental issues

Unknown: 00:25:41

together. And so I would say that like our overall like Go

Unknown: 00:25:45

Green Initiative and our eco friendly message definitely

Unknown: 00:25:48

inspires and factors a lot into like my design, and is like one

Unknown: 00:25:52

of instance it is one of the main focus and something that we

Unknown: 00:25:56

wish to bring awareness to like, we just want to make sure that

Unknown: 00:25:59

that picks throughout all of our design. And so when we even did

Unknown: 00:26:03

like a rebrand last year, where our logo pretty much depicts

Unknown: 00:26:07

like the leaf and just like nature itself into so so

Unknown: 00:26:11

everything that I designed for FlyQuest will definitely reflect

Unknown: 00:26:14

off of our Go Green Initiative and some ways whether it's to re

Unknown: 00:26:17

emerge, social graphics and branding. And when it comes to

Unknown: 00:26:20

design process, too, there's a lot of things that I have to

Unknown: 00:26:23

consider. Since I am trying to recreate the beauty of nature

Unknown: 00:26:27

and learning from the Ikebana sensei herself Trisha She has

Unknown: 00:26:31

taught me like some of the tips of like flower arrangements and

Unknown: 00:26:33

some facts about flowers during specific seasons. And so there's

Unknown: 00:26:37

a lot of considerations to take in when like you're drawing all

Unknown: 00:26:40

of this, you know, like the positioning when it blooms and

Unknown: 00:26:44

the proportion of it and and also like another thing is just

Unknown: 00:26:48

like our style to like prior to our rebrand, we actually had a

Unknown: 00:26:54

lot of like, hard sharp edges and like dark tones, which is a

Unknown: 00:26:59

lot of which a lot of people are seeing is like esports design at

Unknown: 00:27:02

this moment, we decided to switch to a soft watercolor,

Unknown: 00:27:05

wholesome, light toned design style that like definitely fits

Unknown: 00:27:09

with not only our vision, and just like our brand itself, but

Unknown: 00:27:12

also depicts like the beauty of like nature in some ways, you

Unknown: 00:27:15

know, because it's very soft, very like light, light toned and

Unknown: 00:27:19

just like wholesome so we felt like watercolor would be best

Unknown: 00:27:22

but um so to talk about Earth Day and just like our Go green

Unknown: 00:27:27

initiative

Lindsay Poss: 00:27:32

we thinking about which way flowers bloom and

Lindsay Poss: 00:27:34

direction to light. It's like not, that's really cool. That's

Lindsay Poss: 00:27:37

very in depth. And I like the design process very Yeah, but

Lindsay Poss: 00:27:42

yeah, tell me about birthday.

Unknown: 00:27:43

So says yeah, go green initiative is something we care

Unknown: 00:27:46

about, like holidays like Earth Day, something very important to

Unknown: 00:27:49

us. So this year for our day, we actually released a merch line

Unknown: 00:27:52

called the go green and go green collection, were released a

Unknown: 00:27:56

cropped T, a t shirt, a tote bag, and a reusable water

Unknown: 00:28:00

bottle. And all items are eco friendly and made from organic

Unknown: 00:28:03

and recycled materials. And for the design actually worked with

Unknown: 00:28:07

our design intern Tara, who drew a beautiful illustration that

Unknown: 00:28:10

showcased all of our mascots that we've had throughout the

Unknown: 00:28:13

years for each quest, and their their name, Midori and friends

Unknown: 00:28:17

and we wanted to illustrate them planting a tree. And this is a

Unknown: 00:28:22

collection. Oh, this collection is like a way for us to like to

Unknown: 00:28:26

spread awareness and like encourage people to go eco

Unknown: 00:28:28

friendly. And and since actually like last year since we made a

Unknown: 00:28:33

commitment to having all of our merch items be made from 25% or

Unknown: 00:28:38

more recycled or all sustainable materials. This is just an

Unknown: 00:28:42

example of just like a way that we decided to be more committed

Unknown: 00:28:46

to our merch line. And also for Earth Day, something that I

Unknown: 00:28:51

didn't really work on but our content team actually released a

Unknown: 00:28:54

very funny wholesome video with our players where they reacted

Unknown: 00:28:57

to planet earth which you can watch on the fly quest YouTube

Unknown: 00:29:00

channel, so it was just a little celebration. Yeah,

Lindsay Poss: 00:29:03

that's so fun. That's really really cool and I

Lindsay Poss: 00:29:07

ever mentioned definitely go and look at that line because it's

Lindsay Poss: 00:29:10

really cute.

Unknown: 00:29:12

Really amazing job.

Lindsay Poss: 00:29:14

Yeah, it's it's really it's it's really well

Lindsay Poss: 00:29:17

done. Yeah, I I am very into that part of being eco friendly.

Lindsay Poss: 00:29:23

I was telling theme before the show that I'm currently wearing

Lindsay Poss: 00:29:26

a parks project t shirt. All the money goes to support national

Lindsay Poss: 00:29:30

parks. I usually wear active wear made out of recycled

Lindsay Poss: 00:29:33

plastic bottles. Definitely my jam. And I can confidently say

Lindsay Poss: 00:29:37

that I really really liked this line. So everyone should

Lindsay Poss: 00:29:41

definitely check it out. I want to shift gears just a little bit

Lindsay Poss: 00:29:45

and I want to this is the middle of a podcast I like to talk

Lindsay Poss: 00:29:48

about the metaverse I like to talk about emerging tech and

Lindsay Poss: 00:29:50

where it's going. I definitely want to wrap up with a

Lindsay Poss: 00:29:53

discussion on multimedia design. Talked a lot about more

Lindsay Poss: 00:29:58

traditional mediums but As we develop more digital tools and

Lindsay Poss: 00:30:03

digital experiences, how are or I guess in using you are just a

Lindsay Poss: 00:30:09

constant learner, which I think is really neat. Yeah, but what

Lindsay Poss: 00:30:12

kinds of things are you thinking about when you're thinking about

Lindsay Poss: 00:30:15

creating digital experiences? And what is your role as a

Lindsay Poss: 00:30:19

graphic designer in designing those experiences,

Unknown: 00:30:23

it's just a way of just trying to connect the community.

Unknown: 00:30:27

And like our audience, like with each other, I feel like with the

Unknown: 00:30:32

technology that we have, right, now, we're able to do that. And

Unknown: 00:30:35

I feel like as a designer, like our role is to definitely bring

Unknown: 00:30:40

in like that, that community together in some ways that we

Unknown: 00:30:45

can especially like during the pandemic right now, like, I feel

Unknown: 00:30:48

like it's so hard not to see each other during events and

Unknown: 00:30:50

stuff. So just having these digital tools definitely help.

Unknown: 00:30:54

Kind of, like replaced that in some sense, too. And, and I

Unknown: 00:30:59

guess, like how I'm looking into making more minutes of like,

Unknown: 00:31:03

experience as we moved into, like the metaverse world,

Unknown: 00:31:06

something that I haven't like, tried yet, but something that

Unknown: 00:31:09

I'm very interested in, is like, especially since virtual reality

Unknown: 00:31:13

is something that is like becoming big as like V tubing,

Unknown: 00:31:16

which is like where you create like a 2d, 3d virtual avatar of

Unknown: 00:31:19

yourself. And like you pretty much like live stream, and it

Unknown: 00:31:22

motion captures, which I think is like super cool. And a lot of

Unknown: 00:31:25

streamers are doing that now. And I feel like, just kind of

Unknown: 00:31:29

like learning those programs. Like, I think it would be like

Unknown: 00:31:32

an exciting project for fly quest, for example, where we can

Unknown: 00:31:35

bring in or like mascots, and kind of make them like, come

Unknown: 00:31:38

alive in some sense. And so and then bringing those characters

Unknown: 00:31:43

into life, and then having them connect with the community, in

Unknown: 00:31:45

some ways would be would be like a really cool thing too. And I

Unknown: 00:31:49

feel like I can definitely see

Lindsay Poss: 00:31:51

the future. Like that you thought I was

Lindsay Poss: 00:31:54

YouTubing? That. video was a little I don't know, I thought

Lindsay Poss: 00:32:00

it was going to catch on a bit more, I suppose. But it didn't

Lindsay Poss: 00:32:05

quite do what I expected it to do. I don't know where we're at

Lindsay Poss: 00:32:09

with digital avatars. Is there anything? Do you have any

Lindsay Poss: 00:32:12

preference, especially as a designer, when you're thinking

Lindsay Poss: 00:32:14

about connecting fan experiences? For AR or VR

Lindsay Poss: 00:32:19

experience? Like do you have one where you're thinking like, Oh,

Lindsay Poss: 00:32:22

I think the fans would kind of prefer to be fully immersed, or

Lindsay Poss: 00:32:26

I would love to design something through AR that I can like, put

Lindsay Poss: 00:32:30

into people's homes, you know,

Unknown: 00:32:33

I think just having having both would be good. Like,

Unknown: 00:32:36

I feel like there's never really one more than the other. I feel

Unknown: 00:32:40

like everyone has like different preferences for that. And so

Unknown: 00:32:42

just having both would be, like ideal, but I feel like with

Unknown: 00:32:47

where we are now and like with like technology and just how,

Unknown: 00:32:51

like what the pandemic are, we're not able to connect with

Unknown: 00:32:54

people as much as we can. I feel like having that like AR like or

Unknown: 00:32:57

VR experience would be very, like, fun and something

Unknown: 00:33:00

different to and I feel like what Yeah, with like Wii tubing,

Unknown: 00:33:04

for example, like it's not, I still think it's still growing.

Unknown: 00:33:08

And it's something that people are still like, trying to learn

Unknown: 00:33:11

and get used to. So I feel like it would be like kind of the

Unknown: 00:33:14

same when it comes to all like the digital assets that if we

Unknown: 00:33:17

were to like, provide for people, you know, it's it's

Unknown: 00:33:19

going to be something different, but something that like, it's

Unknown: 00:33:22

kind of exciting, and something in the future that we can

Unknown: 00:33:25

probably expect to

Lindsay Poss: 00:33:26

so yeah, my little brain is just screaming about AR

Lindsay Poss: 00:33:31

like, I can totally see some of the is it Midori is the fly

Lindsay Poss: 00:33:35

quest symbol, like I can totally see like a PokemonGo typesetting

Unknown: 00:33:40

definitely just like her shaping and playing a game

Unknown: 00:33:43

like saving the environment and just having her like have a face

Unknown: 00:33:47

because we do have like a webtoon of her and like some

Unknown: 00:33:49

videos of her, it'd be kind of nice to bring out like that

Unknown: 00:33:53

personality in some sense, you know, but I know some people

Unknown: 00:33:56

would prefer like a face to face and actual person and like

Unknown: 00:33:59

having that interaction, which I feel like there would be a lot

Unknown: 00:34:02

of opportunities for but I feel like having something different

Unknown: 00:34:05

will definitely start like a new trend and something that we

Unknown: 00:34:08

haven't seen in esports as much too and I feel like not a lot of

Unknown: 00:34:12

sports or ACC has like a like a mascot that represents them too

Unknown: 00:34:15

much. Or, like bring them to life. In some sense. I feel like

Unknown: 00:34:19

this would be like a great opportunity, especially since,

Unknown: 00:34:22

you know, our characters are, you know, are like saving the

Unknown: 00:34:26

world and stuff. So they already have like some story to it. And

Unknown: 00:34:28

it'd be kind of nice to Bring it. Bring it to life in some

Unknown: 00:34:31

sense. Yeah,

Lindsay Poss: 00:34:32

kind of totally a sad question. But how have those

Lindsay Poss: 00:34:35

characters kind of helped you build your community because I

Lindsay Poss: 00:34:37

can imagine like, you're telling them these little stories and

Lindsay Poss: 00:34:40

it's like, it'd be so I would read like a comic about it. You

Lindsay Poss: 00:34:44

know, like, there's that. I feel like that's such a good way of

Lindsay Poss: 00:34:46

connecting with an audience. When, like outside of matches,

Lindsay Poss: 00:34:50

particularly. But yeah, is there a lot of like, fan lore around

Lindsay Poss: 00:34:55

the character?

Unknown: 00:34:56

actually kind of Yeah, people are or, yeah, so we have

Unknown: 00:35:02

a belief by mascot. So we have Midori, we have cardi the B

Unknown: 00:35:06

current the turret, Tron chi, the, the hummingbird, and then

Unknown: 00:35:12

sunny or sun. And so I felt like we've actually released merch in

Unknown: 00:35:17

the past where we, where they're able to customize what character

Unknown: 00:35:21

they want. And so yeah, there is like a little fan base for each

Unknown: 00:35:24

character, because, like, there are webtoons. And through our

Unknown: 00:35:27

like videos, like they actually have like little personalities

Unknown: 00:35:30

and like characters, like they're just like, very, like

Unknown: 00:35:32

unique character. So I feel like there's some people who are like

Unknown: 00:35:35

a fan of like cardio be more than like cricketer, or you

Unknown: 00:35:39

know, so there is some like, fan base to it. And so it kind of

Unknown: 00:35:44

makes it like exciting and adds on to our like our story too.

Unknown: 00:35:47

And hopefully, in the future we possibly might have like more

Unknown: 00:35:52

mascots, but yeah, those are like the five main ones that

Unknown: 00:35:55

we've been really focusing on. So

Unknown: 00:35:57

you should start a cartoon.

Unknown: 00:35:59

I know. Just have them just flying around

Lindsay Poss: 00:36:04

the turret. Everyone has green leaves, we're

Lindsay Poss: 00:36:09

gonna get back to more of a discussion on kind of emerging

Lindsay Poss: 00:36:12

tech and digital design. Is that are there any I know you've

Lindsay Poss: 00:36:17

mentioned a lot of like, like, for example, earlier, when

Lindsay Poss: 00:36:19

you're saying like, it's completely different experience.

Lindsay Poss: 00:36:21

And you're doing stuff on the iPad. But is there any part of

Lindsay Poss: 00:36:24

the, you know, kind of, I don't know exactly how to phrase this

Lindsay Poss: 00:36:28

question. But like, do you think that the digital design process

Lindsay Poss: 00:36:34

is going to lead to different tools or different mediums for

Lindsay Poss: 00:36:39

you than the ones that you've used in the past? Like, do you

Lindsay Poss: 00:36:43

think that creating the metaverse that you will be less

Lindsay Poss: 00:36:47

inclined to go for those like IRL, like watercolors? Or do you

Lindsay Poss: 00:36:52

think that will develop more technology to kind of help you

Lindsay Poss: 00:36:57

do what you do? Or like, how do you think design is going to

Lindsay Poss: 00:37:01

evolve? I think as tech evolves, is the best way I can phrase it.

Lindsay Poss: 00:37:04

Yeah,

Unknown: 00:37:05

I feel like, yeah, there's gonna be definitely a

Unknown: 00:37:07

lot of platforms that would have that a lot of designers would

Unknown: 00:37:12

have to adapt, especially if they're are going into more like

Unknown: 00:37:15

the metaverse in some sense of like the virtual world, or AR

Unknown: 00:37:19

virtual reality, there's a lot of like, programs are just like

Unknown: 00:37:22

released, like, just in general for this. And so. So I feel

Unknown: 00:37:29

like, it's definitely going to change a lot of things. And I

Unknown: 00:37:32

will be I feel like as our brand, I think I'd be able to

Unknown: 00:37:36

mix in those previous platforms I've worked with, like mixed

Unknown: 00:37:40

media, and then incorporate them in some ways to because I feel

Unknown: 00:37:42

like these platforms will allow you to just combine a lot of

Unknown: 00:37:45

things together. But there will definitely be like new ones that

Unknown: 00:37:48

we would have to learn. Especially going in a different

Unknown: 00:37:51

like Canvas, since it's so unlimited, and something that

Unknown: 00:37:55

I'm trying to try to learn still to so.

Unknown: 00:38:00

It's really, really think about an unlimited. Yeah,

Unknown: 00:38:03

it's crazy, like just seeing like how the games are like

Unknown: 00:38:06

nowadays, and just like virtual reality, how much you can do

Unknown: 00:38:10

with it. It's, it's kind of scary in some sense. But it's

Unknown: 00:38:13

also very exciting, you know, like, what you can actually do.

Unknown: 00:38:17

But, but yeah, it's delimited. And so

Lindsay Poss: 00:38:21

that just sort of reminds me of, did you happen to

Lindsay Poss: 00:38:24

see the collaborative effort on Reddit, where every could change

Lindsay Poss: 00:38:29

a single pixel? And yeah, somehow Germany wound up with

Lindsay Poss: 00:38:32

like, 17% of this million. Germany did a really good job

Lindsay Poss: 00:38:38

with collaboration on that. But yeah, unlimited canvas and the

Lindsay Poss: 00:38:40

potential for collaboration and learning new mediums. I yeah, I

Lindsay Poss: 00:38:43

definitely thought for those folks that are listening, it's

Lindsay Poss: 00:38:46

our slash place. And you could change one pixel at a time if

Lindsay Poss: 00:38:50

I'm not mistaken. Yeah. And it was a collaborative effort

Lindsay Poss: 00:38:54

across the entire community of Reddit, which turned out great.

Unknown: 00:38:58

And they actually added more Canvas to it from what it

Unknown: 00:39:01

was like prior to it, so they made it was a huge, so no, it's

Unknown: 00:39:06

very impressive. Yeah,

Lindsay Poss: 00:39:07

that is crazy. Ray. Before we get into the last

Lindsay Poss: 00:39:10

segment, I want to do a little bit of a summary and wrap up of

Lindsay Poss: 00:39:13

what we talked about. We began with a discussion on getting

Lindsay Poss: 00:39:18

experienced to go and work in gaming from non gaming related

Lindsay Poss: 00:39:22

industries or even non gaming related education, which I think

Lindsay Poss: 00:39:26

is really valuable to a lot of folks who are looking to make

Lindsay Poss: 00:39:28

the jump but haven't quite figured out what they're looking

Lindsay Poss: 00:39:31

for yet. You gave great advice to be open to learning specific

Lindsay Poss: 00:39:36

skill sets in non gaming settings. For you being a

Lindsay Poss: 00:39:39

graphic designer that was definitely more on the artistic

Lindsay Poss: 00:39:42

and watercolor side. But you also mentioned that you went to

Lindsay Poss: 00:39:46

great agency and learned marketing which is a completely

Lindsay Poss: 00:39:48

different part of the field, that one that being helpful and

Lindsay Poss: 00:39:51

being open to learning those skill sets. And I think also

Lindsay Poss: 00:39:54

kind of deciding what skill sets you want to learn when you're

Lindsay Poss: 00:39:57

looking for jobs and other industries can be really

Lindsay Poss: 00:40:00

helpful. Um, I, we talked a lot about the women's wear line,

Lindsay Poss: 00:40:04

which there's a lot of really cool design elements and

Lindsay Poss: 00:40:07

motivations behind that the thing that I sort of liked or

Lindsay Poss: 00:40:10

picked up on the most was that a lot, that there's you all made a

Lindsay Poss: 00:40:13

large donation of the proceeds to Women for Women

Lindsay Poss: 00:40:15

International, which I think is really cool and just speaks to

Lindsay Poss: 00:40:18

fly quest as an organization a lot. And esports designs can be

Lindsay Poss: 00:40:23

more about esports will still promoting esports and gaming. So

Lindsay Poss: 00:40:27

you can add purpose and create lifestyle designs, while still

Lindsay Poss: 00:40:31

supporting an advertising for your team. One thing that you

Lindsay Poss: 00:40:34

said that I really liked was that design is a different way

Lindsay Poss: 00:40:38

of storytelling. So you can bring out the vision and mission

Lindsay Poss: 00:40:41

of the organization by quest specifically wants to be for

Lindsay Poss: 00:40:45

more than just gaming esports. And having designs that say that

Lindsay Poss: 00:40:48

is a way to appeal to the community get more people to

Lindsay Poss: 00:40:51

join. We talked a lot about the Go Green collection that you

Lindsay Poss: 00:40:54

released some earthday everything is made from organic

Lindsay Poss: 00:40:57

and recycled materials includes a lot of the different mascots

Lindsay Poss: 00:41:01

that you talked about. And then we had a really fun conversation

Lindsay Poss: 00:41:03

about totally can't wait to see what AR and VR designs evolve

Lindsay Poss: 00:41:07

with them. That's, that's super fun. Everyone should go check

Lindsay Poss: 00:41:10

out the Go Green collection because I really liked it.

Lindsay Poss: 00:41:13

There's a lot of different like I said, there's a lot of

Lindsay Poss: 00:41:15

different characters in class in fly quests, which means fans can

Lindsay Poss: 00:41:19

even create some materials and add to their storylines, which I

Lindsay Poss: 00:41:22

think speaks to the power of the design itself, right that you

Lindsay Poss: 00:41:25

can put something out there and then someone else can look at it

Lindsay Poss: 00:41:27

and kind of create their own story behind it to share a

Lindsay Poss: 00:41:31

really unique way of uniting fans. And we talk about the

Lindsay Poss: 00:41:34

metaverse experiences, designers are going to have to adapt to

Lindsay Poss: 00:41:38

new platforms to create AR and VR experiences. New York

Lindsay Poss: 00:41:42

canvases that are unlimited, definitely going to be some

Lindsay Poss: 00:41:44

changing in the tools that are available. But you seem to be

Lindsay Poss: 00:41:48

equally excited about AR and VR, which I might have like totally

Lindsay Poss: 00:41:51

wore on the AR excitement train, and more on the VR, like

Lindsay Poss: 00:41:56

functionality training. So the last segment that I like to do,

Lindsay Poss: 00:42:01

and I like to do this in every show, this is a chance to give

Lindsay Poss: 00:42:04

guests like just an opportunity to reflect back on their

Lindsay Poss: 00:42:07

careers, what they've learned. And I like to call this the

Lindsay Poss: 00:42:11

moment of reflection. So what is one thing he would like to tell

Lindsay Poss: 00:42:15

your younger self about getting into the gaming industry and

Lindsay Poss: 00:42:17

being successful?

Unknown: 00:42:20

are just celebrating, just be like, Oh, we did it? You

Unknown: 00:42:23

know, it was definitely like a long journey. And I feel like

Unknown: 00:42:26

there's still a lot more to come. So let's continue to work

Unknown: 00:42:30

hard and continue to work towards our happiness. We love

Unknown: 00:42:35

that. Yeah,

Lindsay Poss: 00:42:36

we're interested in happiness. Thank you so much

Lindsay Poss: 00:42:39

for coming on. Where can people find you and follow your work?

Lindsay Poss: 00:42:42

Where can they see all your awesome designs? I know the fly

Lindsay Poss: 00:42:45

quest store is one place but if anyone wants to talk to you,

Lindsay Poss: 00:42:48

where can they find you? If you want to talk to me?

Unknown: 00:42:51

You can just follow my twitter at Fein underscore

Unknown: 00:42:54

machine and yeah, that's where I like usually promote my work

Unknown: 00:42:58

what you see a lot there FlyQuest as well as my

Unknown: 00:43:00

portfolio. They're

Lindsay Poss: 00:43:02

so happy that gaming as an industry is such a

Lindsay Poss: 00:43:05

Twitter based medium because I read Twitter. Yeah, in LinkedIn

Lindsay Poss: 00:43:10

is just not my jam. Yeah, so everyone can follow the feed on

Lindsay Poss: 00:43:15

Twitter. For all the listeners out there, be sure to also leave

Lindsay Poss: 00:43:18

five star ratings and reviews. Check out other holodeck media

Lindsay Poss: 00:43:21

podcasts, including bit meta business for all the metaverse

Lindsay Poss: 00:43:24

finance stories you could ever want. Business of esports for

Lindsay Poss: 00:43:27

interviews with industry leaders. I'm on Twitter,

Lindsay Poss: 00:43:30

Instagram and LinkedIn LLC pause although I strongly prefer

Lindsay Poss: 00:43:33

Twitter, you can catch me Wednesday nights on the business

Lindsay Poss: 00:43:35

of esports live after show. You can catch this podcast and your

Lindsay Poss: 00:43:39

feed every week. We'll see you next week and hopefully I'll

Lindsay Poss: 00:43:41

have a much better voice for you. Bye, everyone.

Unknown: 00:43:45

Thanks for joining us here on meta woman. Make sure to

Unknown: 00:43:47

subscribe to this podcast everywhere you get your

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