Episode 32

full
Published on:

5th Jul 2022

32. Making an ImPrint

This week's episode features the first-ever enterprise level conversation. Join Lindsay as she discusses marketing, tech, and breaking barriers with Catherine Valiquette, Go-to-Market Manager and Marketing Strategy and Daniella Guio, AMS Marketing Manager, for PageWide Web Presses for a little known company, HP. Catherine and Daniella share their passions for using tech in marketing, building a more equitable world, and how advertising fits into the whole puzzle.

Episode Resources:

https://www.hp.com/us-en/industrial-printers/indigo-digital-presses.html - HP Indigo

https://www.hp.com/us-en/commercial-industrial-printing/pagewide-web-press.html?jumpid=ps_9ce7964152&gclid=CjwKCAjw_tWRBhAwEiwALxFPobaErB9UQBixcNqMqpGseO97W6Hsin3zjVfVoelHDnebvcPwPx4KfRoC-mgQAvD_BwE&gclsrc=aw.ds – HP PageWide

https://h20195.www2.hp.com/V2/GetPDF.aspx/4AA6-4597EEW.pdf- Personalization and Brand Experiences

Transcript
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Welcome to the meadow woman podcast. We address the

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issues, opportunities and challenges facing women in the

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development of the metaverse the biggest revolution since the

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internet itself. Every week we bring you conversations with top

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female talent and business executives operating in the

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gaming and crypto industries. Here's your host Lindsey, the

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boss POS, the meta woman podcast starts now.

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Hello, and welcome to the meta woman podcast part of the

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holodeck media Podcast Network. longtime listeners will know I

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consistently struggle with losing my voice. And this is

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another one of those times where I sound terrible, but I feel

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great and I'm very excited about today. Um, I should have started

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with this. But I'm your host, Lindsey, the Boss Boss. My voice

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typically sounds a lot smoother than this. But you know, we work

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with what we've got. From struggle to success and today's

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more of a struggle. We cover it all other returning listeners,

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thank you so much for bearing with me through all the ins and

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outs of every week and all the new listeners. I certainly hope

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you come back next week when I hopefully have a much nicer

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sounding voice. And part of the reason why I wanted to continue

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on is because I'm so excited to introduce our guest this week. I

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love having double guests. It's so much fun. It also means

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you'll hear less of me. So that worked out quite well. I have

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two wonderful women from a very small tech firm you may have

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heard of just the little HP. Today on the show is Catherine

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Valiquette go to market manager and marketing strategy. And

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Daniela Gieux, AMS Marketing Manager for PageWide presses.

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Welcome to the show. To start, I would love for you both to give

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the audience a little bit of your background, what you do at

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HP, why you love it and what your titles mean?

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Sure, I'll start Katherine Valiquette here. So go to market

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manager, I do the marketing strategy, go to market, MPI

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launches. So new product introduction launches for our

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and our commercial and industrial presses. So if you're

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kind of thinking about that, on terms of what that means it's

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our HP Indigo and PageWide Technology line, our portfolio,

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we have a lot to provide to our print service providers. We have

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a lot of wonderful new emerging tech and solutions that we offer

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a print service for providers, and that also trickles down to

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our brands and customers that they serve. So it's really

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wonderful for me to be here. I'm glad to be here. And I will turn

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it over to my colleague.

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Thank you. Good. Hi, VNC.

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Thank you so much for having us

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today. This is really exciting. As you said, I'm gonna give the

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page wide web presence Marketing Manager for the Americas, from

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Colombia, and I'm based in Bogota. So what do we do in

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PageWide, as Kat said, we are part of the huge presses from

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HP. Normally, everyone recognized HP, because of our

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computers or home printers that we are one of the coolest

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business units that HP owns an eyelid that page wide web

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presses the ingots I huge presses. So Catherine explained

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it before. That's our target audience, print service

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providers, and they work for brands and different kinds of

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companies. So that's very, very exciting. And you will hear

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later, what do we do, also, and let's jump in.

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But I want to start out with orienting why you're on the meta

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woman podcast. One of the goals of the podcast is to discuss and

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analyze the direction tech is moving, and to speak to people

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on the ground about how it's impacting different

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underrepresented populations. To that end, you all are my first

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enterprise level guests, which is super exciting. So I want to

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discuss what digital print is why it is important in the

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technology field, and how digital print plays a role in

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consumer products and brand campaigns. So we'll get a little

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bit of tech, a little bit of marketing. And we will talk

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about at all. One of the products I've gotten to explore

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a little bit based on what you all do is the HP SmartStream

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designer, which I will totally let you explain otherwise, I'm

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gonna sound terrible trying to talk about what it is the cool

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part and the reason why this particular product stuck out is

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is how you've combined technology with the ability to

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create marketing campaigns. So can you go into the link between

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those two things and how graphic arts fits into all of

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that? Sure, yeah. So

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I think overall, it's best to start with digital prints too

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because this is something that is is new, but it's also had,

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you know, a legacy with our print service providers to So,

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and with hp, indigo and PageWide Technology, it's really taking

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Brandt to the next level. And as we move forward, it's really

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showing new ways new capabilities of how we can go

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and create faster, more print abilities for print service

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providers on a larger scale. So when you're talking about we're

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looking at, you know, large posters, we're looking at

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publishing companies, you're reading, you know, textbooks and

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magazines, and we're looking at specialty printing, I think we

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kind of take it for granted what type of technology is involved

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and how complex it is, but how it makes it so simplified for

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print service providers so that we can distribute on a mass

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level. And so that is what our technology allows us to do. And

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that, in turn, allows us to go and have even more solutions for

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software solutions like HP SmartStream designer, that

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allows us to go and diversify and make things more beautiful,

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improved, more complex, when we're talking about marketing

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campaigns. So it's kind of like, you know, what has begun first,

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and that does start with print. And then we're moving into

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digital, which allows more complex campaigns that work

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together in a kind of, you know, across organization. So you can

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actually go and create campaigns with prints, with digital

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tactics, and with kind of grassroots, you know, types of

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tactics and strategy. So, when we're talking about HP

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SmartStream designer, this gets a little bit more in depth as to

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what consumers and print service providers can do. And then in

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turn, what brands can do so HP SmartStream designer is part of

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our solutions product line at HP, indigo, and PageWide. And it

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is a basic plugin in Illustrator and InDesign that designers can

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use within print service providers. And they can go and

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create different types of personalized customized

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campaigns and packaging and different types of designs. They

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can implement variable data printing techniques, which means

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when you're looking at some of these products on shelves,

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you'll see that sometimes you'll have personalized campaigns,

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you're thinking about personalized beverage campaigns.

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You know, we're talking about names on bottles and names on

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packaging. And we're talking about different words or

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different affirmations of different types of packaging. HP

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SmartStream Designer allows Prince service providers to

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create this type of packaging or create and create these types of

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products for brands that want to have a more personal intimate

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level with their consumer base. And so that's how we kind of go

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and classify this and a general high level overview of what HP

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SmartStream designer can do. I'll turn this over to to Danny,

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I'm sure she has a lot to add with her technology. Yeah, yeah,

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actually, cat just gave us a pretty good info about this

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tool, because there are different angles that you need

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to see is how He is building this kind of solutions, but only

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for this kind of approaches to the customer base, but also how

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we are doing

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like a mindset in terms of short brands, right? Because, for

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example, there is a brand that wants to launch a company. And

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normally, the old days are like you have to run 1 million paper

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sheets, for example, for this company. And with these kinds of

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solutions. Combined with our technology, the brands are now

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allowed to produce the X amount of units that they need. So it's

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faster time to market that reduce contamination. And the

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paper that normally they could spend in the past waste, reduce

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pretty much the waste. So that's one angle. And the other angle

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is the generation that we're leaving right now. Everyone

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wants personalized things, and you and we have trends that

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support the fact that you will pay more if you have something

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that says minty, right. And there are several campaigns

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because of course the point of you will be able to pay more if

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you are going to get your personal Coca Cola bottle, but

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at the same time is how the solutions that HP failed for the

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print service providers are enabling great campaigns that

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are creating meaningful impact. For example, Amarula I don't

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know if you know this leak or a brand. It's a leak work that

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connected the label of the bottle comes with an elephant.

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And they connect it with an organization from Africa, who

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wants to save the elephants. And that is started with someone

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heal this beautiful line of cscl long time ago, a few years back.

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And they were like, We need to save them. So I my Doula created

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a campaign called naming and saving. So there is a software,

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a website where all the cuts, you could do it in that time.

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You could name a nail the fan, you could design the elephant,

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color it with different patterns. And for each label

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that a customer design doula was donating $1 to that organization

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in Africa, so all the elephants were named. Right. So they

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created a whole project around and as you can see, they use HP

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tool to create a huge impact. Also in Mexico, Nescafe. Nescafe

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is very known for all the campaigns that they do with this

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software, for example. I remember one that is they put

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all the faces of the coffee farmers in all of the labels

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from the coffee jars. So they were recognizing all this

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beautiful people that it's putting their coffee on the

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third table, they're responsible for that. So we have ton of

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examples Harish G for example, recently, we had, we launched

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the video from the story behind HP and this project occurred

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when they were talking about a woman. So Eric, she changed the

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label of their chocolate bar to her sheet. And they were putting

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faces and this started at noon Brasi with important woman's

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that were influencers, music, writers, different kind of women

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leaders down there. And this was a huge, huge project that was

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transferred also to India, you know, India, those kinds of

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countries where the woman is still in a lower position. So

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it's beautiful, to see how these kind of tools and our technology

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enables different kinds of campaigns. 360 If you want to

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create a greater awareness and COVID, with the doctors, then

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you know, to elevate the woman save animals. So it's up to you,

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at the end of the day, we are here. So we connect brands, we

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can PSPs agencies, and they just need to let their imagination to

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fly right to build amazing campaigns, and transfer that to

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a digital perspective to a digital environment as well.

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Right?

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Can you all and I know Kevin, you mentioned this a little bit,

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but I want to talk about the link between the technology and

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and the actual product a little more, as in? I know that you

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mentioned there's there's a plugin for Adobe products.

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That's that's kind of one way. But can you talk about some of

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the other, you know, software solutions or things kind of

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like, we started to get into it a lot. And I am so glad that you

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gave me so many examples. But I want to go back to how you're

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thinking about at HP, the technology you're creating the

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software you're creating, to actually be able to go further

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with these campaigns. So what was kind of the I was struggling

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to formulate exactly what I'm looking for here, but I just

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want to know more about that underlying tech that you're able

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to then give out to link to these kinds of campaigns and

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what how you're thinking about how that might change in the

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next couple of years or what, what you're excited about as

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technology moves forward. And as you can start offering more and

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more different things to customers to create marketing

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campaigns.

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Does that make sense? Yeah, yeah, I think

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ultimately, it is about developing this technology that

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brings the customer closer to brands and closer to companies.

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And we develop that technology. And what we have to offer is a

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way for it to not just be a commercial, it's not just to be

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a piece of paper or a brochure or direct mail piece you hold in

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your hands. It is about the connection now. And that is

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where technology is moving ahead with marketing. And that's how

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HP Indigo and page like technology is is really

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catapulting the communication and connection with customers.

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So and where we see ourself in Five years, I mean, that's a

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little bit hard to say too, because we have a lot of teams

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that are working on this. And we have a lot of people who are

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extremely talented and technology research development,

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and, you know, the technical, technical aspects that are

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looking at our customer base and looking at our customers

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customers to determine exactly where this technology is going.

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Um, so what I would like to see is that we really go and find

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more connection with people. And we're able to bring people

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together from the amazing designs and content that's

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developed. And we're able to go and educate more people using

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this new technology.

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I think that also, we are empowering them, because we are

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bringing tools that are going to allow them to understand what

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are the current needs, right, the future, the trends are going

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to be different. But at this point, we are being those

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enablers, right? Empowering them provide the right messaging, the

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right design, the right packaging, to this to the

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audience, to the right audience the right message and in a

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different way. Because it's not only the toilet, so how you can

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connect QR codes, augmented reality, virtual reality,

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everything inside one packaging. So the experience is changing.

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And that's how you can do how that's how you empower though

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those PSPs to bring the right experience to or connect with

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their audiences? And what are you

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thinking about when you're sitting down to create that

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connection to communicate with those audience to build a

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meaningful campaign? How do you balance needing to communicate

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products? Not even tech specs? Because we've talked about

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plenty of non tech related products, but a kind of the, you

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know, for example, for candy bar, you want people to eat it?

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How do you balance communicating that with the messaging that

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that supports an audience, you're looking to boost or

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uplift?

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Yeah, so I

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think that really comes down to what Daniela has said to it's

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about the tools that we're giving designers who work for

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these companies that represent these brands. And so that's the

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type of thing we're working with agencies that have, you know,

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very big ideas and learning how to execute them. That is what we

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can offer, we offer these tools to do that we offer new ways for

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people to think outside the box for marketers to think outside

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the box. So when it comes down to that, from a technology

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leader, we really can go and help create bigger ideas.

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And one of the keys, I don't think is a key actually, all the

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marketeers should agree with us and is how you understand your

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audience. That's the first thing how do you get your audience how

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you get the needs? And how you create a team, not only with

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marketing, but also with itself? Right? Because you said okay, we

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have this Indigo and teach white what process it's complicated

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message to provide, because very tech, right, that is a mix

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between how you how someone is responsible for the tech side,

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and then how you elevate that concept in an experience that he

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can sell all the all the things that are like that surround this

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technology, like you just heard smart swing designers, and how

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you provide the right experience to them, it's important to know

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that we have a very narrow target audience. For us, if you

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compare consumer companies like I don't know, well, HP, for

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example, the computers but we have narrow, right. And it's how

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you put also together those great solutions to bring the

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right experience then, right? Not only the tech side, because

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they're constantly having those conversations. So what's the

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marketing value to those to those conversation not only with

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sales, but also with hp, how you provide how you show them this

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kind of success stories, hey look with your period is doing

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in a different ways. That's how you work with that's where you

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work. That's sorry. That's how you partner With an agency

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improved together, what do you do what they know, understanding

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their needs? Gotcha. So,

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yeah, I think it's interesting and smart that you kind of start

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with the agency and figure out what that team looks like and

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what their mission is, and then go out from there. And we kind

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of talked around this a little bit, but I want to talk more

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directly to about, we talk a lot about emerging tech and the

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metaverse on this particular podcast. And so as you're

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thinking about these next five years as interaction with

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marketing campaigns changes, I know you've both already

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mentioned being in the metaverse being in VR experiences. How

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would you like to see messaging and marketing that reaches

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underrepresented folks in the metaverse? What are you thinking

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about with those future technology trends as it relates

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to what you do? And in marketing and the marriage between

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marketing and technology?

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Yeah, so it's such, you know, it's in its infancy. Really,

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right now, the metaverse as we all know, it's uncharted

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territory. And that's something that we all can really go and

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start to explore. And really define what it is how it's going

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to be used, and how we can really use it for good as

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opposed to evil. And so we really want to do that. And

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because we have such powerful tools and technology to do

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something like that, I think the main thing is for, you know,

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underrepresented audiences, you know, be competent, start

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exploring, start utilizing skills, start exercising new

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skills, and find out where they belong in the in the metaverse.

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And that's something that I know that, you know, companies like

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HP and other companies are really trying to define right

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now and see where they belong. And then that also is going to

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leave room for what we had talked about with utilizing

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digital print and other resources like augmented

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reality. Where do they belong within the metaverse but I'd

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really like to see is how we can kind of utilize and see brands

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and hear more brand stories within the metaverse too, I

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think it's going to be a very powerful platform for

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understanding how it's impacting customers and people on an

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intimate level. And when we talk about that connection, that we

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want to see, we want to feel that connection, we want to have

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that experience with other people. And it's going to be

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personalized and customized, which is exactly what our

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products are targeting right now. To have a customized

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experience within the metaverse and to be able to meet other

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people that are having customized and personalized

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experience and talking about it. I think that's going to be

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incredibly powerful for the audience's brands, products, and

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also for socializing and spreading awareness about causes

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to to help

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everyone succeed. Mm hmm. Yeah, it's not only going to be a fun

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environment, right? Just for fun. It's how you can elevate

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that new world to bring together people from different parts of

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the world when you can combine cultures when you can combine

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knowledge, right? It's how you bring the good side of that,

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because so far we have seen, I don't know it's no dog is doing

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X, Y, and Z. But know how we can put together those two worlds

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like the real world and the virtual art, the metaverse

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environment, and we can interact for good thing, you know,

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putting together there's underrepresented people or

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groups or whatever, to be productive, right. So it's

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depends on the angle that or the lens that you're using to

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understand this. However, I think that we need a mix between

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those worlds, like hybrid environments, because at the end

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of the day, we're humans, we need to feel someone touching us

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we need to feel that power. But when we have this new Metaverse

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when you can have meetings with someone around, I don't know

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Nigeria, Tokyo everywhere and you are creating this kind of

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groups to give more information to someone you're breaking.

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You're breaking everything you're being an enabler to

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provide information information is power. So, if you're an alien

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and you're doing like food, like you're using the metaverse in

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the right way, that's going to be powerful. Absolutely like

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that.

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I like the idea of a hybrid. Like. I want to shift gears a

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little bit here, because you've both mentioned that you're

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passionate about getting better representation for women and

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minorities in the graphic arts and marketing side of the tech

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industry. And one of the most common problems that we hear

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about is the vote pipeline, that often women aren't entering into

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these spaces, as much as men. I personally find this to be a

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gross oversimplification of the issue. And I think we all know

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that the pipeline problem come across more as an excuse lately.

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But what are the barriers that you all can identify that we

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might be able to address to get more women into emerging tech

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through graphic arts and

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marketing? Yeah, so I think

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that's going to be number one, it's going to be curiosity. As

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much as we want to say that it's, you know, education

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experience. When I came to HP to work in print, I did not have a

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print background. And so and a lot of us don't want or we're

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coming into these things. And I don't think we need to have the

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expectation that we've had years and years of experience working

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in a certain industry in order to succeed in another. But you

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do need to have that curiosity and, and desire to want to learn

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more. You want to be able to find things that are exciting. I

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remember walking into the HP, indigo and PageWide and graphics

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Experience Center that we have in Alpharetta and Georgia,

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Alpharetta, Georgia. And I remember being in complete awe

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as to the technology that we have there. The amount of

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samples, the different types of samples of different types of

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substrates or paper, as the general audience would

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understand that to be touching, feeling, seeing the textures

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that are involved, and then realizing that this technology

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makes all of that. And it's amazing to see where all of this

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beautiful, you know, tangible item can come from technology.

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And that, really, I had the curiosity walk into that space.

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And I had the curiosity to ask questions. And then that's when

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I knew when I was falling in love with a new type of

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technology that I've never experienced in my life. And

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you're allowed to fall in love with different industries and

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different technologies. And that's going to spur more

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curiosity for different types of industries. And, and that's

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important. So I think that overall, the key word is

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curiosity there.

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I also think that we are responsible for those bars,

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sometimes we try to avoid challenges. And I read ones that

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woman approach with different than men. So normally, we

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hesitate because we if we don't feel 100% confident in that we

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wouldn't do it. Men are more like that. They just do it.

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Right. So we need it's up to us to change that situation and

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have read my mind, we need to be kurz. We need to be brave. And

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at the end of the day, it's up to us to face those barriers to

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do not let fear push us away from something that we can love

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us gets it like that.

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On the more positive side of that question. Have you seen any

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encouraging trends in the past five years in terms of your work

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environment and opportunities? A lot has changed in the past five

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years and we're we're really on the precipice of a lot of good

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changes in in tech and other industries. But what have you

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all seen on the ground as people who are in big tech company?

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Those those things that have Have you noticed anything change

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or what has it felt like

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more recently for you? Yes, so

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I'm absolutely I've, in the past five years we've had our company

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HP is very supportive too when it comes down to supporting

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their employees, making sure that you know our well being

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from But, you know, a physical, emotional mental standpoint is

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very important to our leadership. So we've experienced

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a lot of, you know, new benefits that are coming from, you know,

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our leadership group and human resources departments. And I

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think that really is important, but it's also the the

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encouragement from leadership and other companies for career

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development and where their, you know, career path is going to

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go. And we get constantly asked by that and constantly is great

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thing, because we get check ins from our managers, we get check

Unknown:

ins from our leadership team to say, where do you want to be?

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Whether, you know, they want to encourage us to stay with hp?

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But what teams do you want to explore what technology do you

Unknown:

want to explore? Do you want to change directions in your

Unknown:

career, and the amount of support for education and, you

Unknown:

know, improving our skill sets, has been very generous. And

Unknown:

something that has definitely improved in the past five years

Unknown:

to help every employee really break the boundaries of what

Unknown:

they thought

Unknown:

that their career paths were. And not only all the great

Unknown:

things that occurred, just describe, HB, like, from the top

Unknown:

to the bottom is, in a horizontal way, how you can be

Unknown:

part of mentoring someone, right, and advising and asking

Unknown:

for advice and asking for mentoring. So it's like a cross

Unknown:

charge, right, of knowledge of advising, and how you can be

Unknown:

that like garden from someone and be part of the career

Unknown:

growth, right. So he provide us the tools provide, gave us

Unknown:

everything for us to grow, it's up to us to decide how do we

Unknown:

want to do it, right. And that's amazing how you can or how you

Unknown:

are constantly influenced to grow, as HSS keep reminding

Unknown:

yourself, and how you can allow someone else from your team or

Unknown:

it doesn't need to be in your same team, but how you can help

Unknown:

someone can help your friend or your co worker to, you know, go

Unknown:

beyond go to the next step. So that's very that's something

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that helps you to, you know, to motivate everything to be

Unknown:

motivated all day long. Because not only you are getting

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benefit, but how you are helping someone else. Do you feel that

Unknown:

the experience you've had is becoming more of a standard

Unknown:

across the tech industry? Or, or, and you may not have a lot

Unknown:

of other experience with other companies? That's totally fine.

Unknown:

But do you think that there are some kind of obvious things that

Unknown:

HP does that would be great at other places, if

Unknown:

they don't have it already? Sorry, this one's a bit of

Unknown:

a curveball. I know.

Unknown:

I think that's something too, it depends on the company we're

Unknown:

comparing to because HP is very progressive. They set up a lot

Unknown:

of new programs and development initiatives to help women and

Unknown:

other employees really reach their full potential. And

Unknown:

another thing is that they're really trying to stay on the

Unknown:

cutting edge to you know, there's before, you know, a

Unknown:

policy is an acted before, you know, there is an event that

Unknown:

makes people react or makes companies react. HP has always

Unknown:

been on the forefront of what is going on in the world. What are

Unknown:

our current events, and we have an amazing CEO and a leader who

Unknown:

communicates with us regularly to ensure that, you know,

Unknown:

saying, you know, I'm here I am listening, and I am aware of

Unknown:

where we are in the world. And I'm helping. And so, if

Unknown:

companies, if leadership and other companies are not doing

Unknown:

that, yet they should, because I always feel like I'm in the know

Unknown:

with our leadership. And I always feel like when it comes

Unknown:

to issues that are about equality and diversity and equal

Unknown:

rights, our leadership is always at the forefront and being

Unknown:

proactive to ensure that we're feeling safe as employees and

Unknown:

They're always making sure that we can speak our minds and

Unknown:

address that they're always doing vocal groups and focus

Unknown:

groups and ensuring that we have that voice. So that would be my

Unknown:

guidance for other companies, if you aren't doing that now,

Unknown:

definitely to start. Yeah, and it's very sad to see how

Unknown:

companies are, for example, hybrid work, they are pushing

Unknown:

their employees to go back through their office, like,

Unknown:

wasn't enough, when we suffer the last few years, maybe

Unknown:

realize how the companies can grow, right? Or it was a very,

Unknown:

very tough situation for all of us. But at the end of the day,

Unknown:

it's good to have leaders like HP, by setting a position like

Unknown:

setting this is how we protect our employees. This is how we

Unknown:

are investing their well being because at the end of the day,

Unknown:

that's how you're going to get productive employees. Right. And

Unknown:

it sounds cliche, but happy employees provides like, great

Unknown:

work. And, yeah, if you're a part of a company, that is not,

Unknown:

it's better for you to take care of your mental health, right.

Unknown:

And you will be, there's no one in a beautiful world that

Unknown:

companies should do like what he does, but if not, it's up to

Unknown:

you, it's your responsibility, and no one is going to do it for

Unknown:

you. So

Unknown:

that's all very encouraging, as I was listening to you all talk

Unknown:

about, you know, just how passionate you are about where

Unknown:

you work. I think it's very clear now, why because it sounds

Unknown:

like a really positive and good environment, which makes a huge

Unknown:

difference. And then you can go out and you can talk

Unknown:

passionately about things like printing, and you can really get

Unknown:

into what you're actually doing, which I think is really cool.

Unknown:

And I you certainly when I first met both of you did not expect

Unknown:

such a enthusiastic and warm response just about the printing

Unknown:

industry in general. So it's been fun for me to hear from you

Unknown:

about what you've done, and how you truly love what you do,

Unknown:

which is really cool. So thank you for sharing that with me.

Unknown:

Thank you, Lindsay, that we were able to share how beautiful this

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business unit is.

Unknown:

Well, with that in mind, I'm going to do a quick summary. And

Unknown:

then we'll get into our last segment here. We started with a

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discussion on SmartStream designers and some of the other

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technologies that you will have HP Indigo, and how print is

Unknown:

getting to the next level. There's new capabilities that

Unknown:

come from digital print from the digital print world, but have

Unknown:

evolved into more software based solutions to allow brands to

Unknown:

create more personalized advertising and branding. Which

Unknown:

Research shows people buy more things more often, if they're

Unknown:

personalized. I think we all remember that summer that coke

Unknown:

that personalized bottles, and everyone ran out looking for

Unknown:

their names. So that was a funny little callback for me. By

Unknown:

providing tools, the companies can go bigger and create bigger

Unknown:

ideas, understanding the audience and getting those needs

Unknown:

versus important. You have to start at an agency level with

Unknown:

the team that's in place, the message you're trying to send

Unknown:

out and the connection you're trying to create. When it comes

Unknown:

to getting more underrepresented people into the metaverse and

Unknown:

into that part, I think both of you were very encouraging about

Unknown:

getting people out there to start learning, start exploring,

Unknown:

start figuring out the skills that fit into future tech and

Unknown:

just be confident with it.

Unknown:

Don't hesitate. And Daniela,

Unknown:

you had had a really good note about how it's, it's about the

Unknown:

balance of the metaverse and real world was about how you can

Unknown:

combine cultures and knowledge that creating that hybrid

Unknown:

environment where you're getting a mix of real and virtual, to

Unknown:

get more women into emerging tech. Both of you notice that

Unknown:

you have to have a curiosity and not be afraid that you don't

Unknown:

have the proper experience and not be afraid to ask questions.

Unknown:

It's to be brave and face the barriers that we know are out

Unknown:

there and put yourself in those situations to do so. The changes

Unknown:

in the last five or so years, or what's kind of the trajectory

Unknown:

we're on it particularly at HP is that the career path

Unknown:

questions have really become more central to what people are

Unknown:

looking to do. So there's been a push lately of where are you

Unknown:

going? What are you doing? What are you thinking about? Let's

Unknown:

occation let's think about your next step. I know that that

Unknown:

seems to be a specific kind of design, which I think is great.

Unknown:

And he also supports not only that vertical movement, but

Unknown:

horizontal movement. So how can you help people that are at your

Unknown:

level? How can the people at your level support you? What are

Unknown:

you all doing together to make it a good work environment? And

Unknown:

when we think about applying those lessons to other

Unknown:

companies, leadership needs to really be listening to the

Unknown:

people On the ground, to communicate effectively, that

Unknown:

they're listening and thinking about solutions, companies

Unknown:

should be thinking about how they take care of mental health

Unknown:

and keeping employees happy, because that yields better

Unknown:

results for everyone. So thank you all so much the last segment

Unknown:

that I like to do with everyone on the show, and I think you

Unknown:

will have sort of answered this, but I'm gonna ask it anyway, I

Unknown:

like to do a moment of reflection to see what you have

Unknown:

been thinking about as your career as you get older. And as

Unknown:

you get more into your career, I like to ask, what is one thing

Unknown:

you would like to tell your younger self without getting

Unknown:

into the tech industry

Unknown:

and being successful? I would say that would

Unknown:

be something that I actually, I tell myself on a regular basis.

Unknown:

And then I think my colleagues, the people I've worked with,

Unknown:

have always heard this from me when I'm doing my, you know,

Unknown:

Zoom calls. And it's actually a very simple quote of from

Unknown:

Cinderella of the recent film, it's have courage and be kind.

Unknown:

And I think about this a lot. And my mother, who's actually my

Unknown:

mentor told me that she's very, she was very successful and

Unknown:

finance. And now we're tired. But at the end of the day, you

Unknown:

do have to go home with yourself. And emerging new tech,

Unknown:

it's extremely fast paced, and you have to keep up and you have

Unknown:

to be able to go and stay cutting edge. But the more

Unknown:

experience you get, it becomes very natural to you. And you

Unknown:

grow a lot, you grow fast. So as a younger person, looking at

Unknown:

people who are more experienced, more veteran in this industry

Unknown:

and emerging tech, it's easy to assume that it's easy. And to

Unknown:

assume that people kind of forget what it's like to be

Unknown:

kind. And so you have to be as equally brave and kind to people

Unknown:

that you're working with, that you're leading, and the people

Unknown:

you're mentoring, because that and ultimately, we'll have a

Unknown:

better generation and newer generation, every single time by

Unknown:

keeping that in mind. And so,

Unknown:

you know, looking

Unknown:

back on myself, I would say yes, I would always maintain that.

Unknown:

Understanding and behavior and

Unknown:

respect. In my case, I would say, do not get worried if

Unknown:

you're going to break the rules. Because if you have to change

Unknown:

things to create a change, so it like soccer, Burt did right with

Unknown:

meta shake, and third world with that. So you have to do things

Unknown:

that are going to work the best for you. So, in order to get

Unknown:

into that journey, you need to be curious, you need to be

Unknown:

brave. So learn about everything. cultures, people,

Unknown:

technology, social media, or the digital world and food, right?

Unknown:

Learn about everything. Because at the end of the day, you're

Unknown:

going to feed yourself with so many things that you wouldn't be

Unknown:

you will feel confident we can really relate to that. I can

Unknown:

really relate to that food. Yeah, someone who loves eating

Unknown:

and exploring. Yeah, my friends will tell that So Danny

Unknown:

Yeah, I can eat anytime I would be happy to to share a meal at

Unknown:

any point with anyone. Thank you both so much for coming on.

Unknown:

Where can people find you follow you find these products? Learn

Unknown:

more? plug anything you want?

Unknown:

Yes, I am here at HP. You can reach me on LinkedIn. So Andrea,

Unknown:

Catherine valleycats. I'm there and I'd be happy to answer any

Unknown:

questions or chat with anybody in any industry beyond print as

Unknown:

well.

Unknown:

My case any like you LinkedIn and follow us HP graphic card,

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LinkedIn, Facebook, Twitter, you will get the latest content

Unknown:

around customer case brands Oh, the Buddha was stories that we

Unknown:

just shared. So follow up. Thank you both.

Unknown:

For all the listeners out there. Be sure to leave those five star

Unknown:

ratings and reviews. Check out other holodeck media podcasts

Unknown:

including meta business and business of esports. I'm on

Unknown:

Twitter, Instagram and LinkedIn Lindsey pass and you can catch

Unknown:

me Wednesday night. It's the business of esports life after

Unknown:

show. You can catch this podcast in your feed every week. We'll

Unknown:

see you next

Unknown:

week. Thanks for joining us here on meta woman. Make sure to

Unknown:

subscribe to this podcast everywhere you get your

Unknown:

podcasts, leave a five star review and tell your friends,

Unknown:

family and colleagues all about us. Also, make sure to follow

Unknown:

meta TV on all socials to get more of the best Metaverse

Unknown:

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About the Podcast

Seeking Alpha
Your sherpas in the wild worlds of crypto and dating
Join two women in their journeys through their careers, dating, and navigating emerging technology. We're here to learn together, be open about our lives (including the struggles and successes), have fun, and give a platform to some of the most interesting voices around the industry.
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