Episode 36

full
Published on:

2nd Aug 2022

36. Just Keep Swimming

Joining me this week is Holly Gray, the Human Resources Manager at Generation Esports. In addition to talking about esports and the importance of HR, Holly and I have a bit of a heart to heart about how to keep going when life is difficult, and also talk all about what Generation Esports is doing for students, veterans, and amateur players. Holly teaches me about the positivity of having kids play games in schools: higher engagement in school, better attendance, better grades because kids are getting to do things that make them happy! Hopefully that means the acceptance and normalization of it is coming.

Episode Resources:

https://generationesports.com/

https://edgeup.asus.com/2022/asus-gives-esports-programs-a-head-start//

Transcript
Unknown:

Welcome to the meadow woman podcast, we address the

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issues, opportunities and challenges facing women in the

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development of the metaverse the biggest revolution since the

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internet itself. Every week, we bring you conversations with top

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female talent and business executives operating in the

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gaming and crypto industries. Here's your host Lindsey, the

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boss POS, the meta woman podcast starts now.

Lindsay Poss:

Hello, and welcome to the meta woman podcast part

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of the holodeck media Podcast Network. I'm your host, Lindsay

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The Boss Boss. And from struggle to success. We're covering it

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all. To our returning listeners. Thank you so much for supporting

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the show. I love hearing what you think about it. I love the

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reviews and ratings you leave. And for all the new listeners

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out there, I certainly hope you'll join me for a lot more

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episodes. I love bringing fresh perspectives to the show. And

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this is a I'm excited to introduce this person because

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this is kind of an area I haven't covered so much yet.

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Holly gray is a human resources manager at generation esports.

Lindsay Poss:

So she is the HR lead at generation esports. And I think

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HR has a lot of different meanings to a lot of different

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people. So I'm very fair talking about what it means in the

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context of esports. So Holly, welcome to the show. Hi,

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it's really great to be on. So excited

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that you're here. Please introduce yourself, give

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the audience your backstory and tell us you know, kind of what

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you do in broad strokes

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at generation esports Yeah, so um, I kind of got a non

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traditional start into HR. And most people, I did the whole

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traditional route growing up, I went to college, got my degree.

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However, I didn't get my degree in HR, I got my degree in

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apparel, textile marketing, which is essentially fashion

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merchandising, I, for a very long time thought I was going to

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be a buyer, like Rachel Green from friends, like I was I was

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just gonna rule the world entered the job force in Kansas

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City. And unfortunately for me, most of those companies that

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were here in Kansas City kind of moved to coastal cities moved

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out of state, or they just didn't do very well. So during

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January of 2020, I was pregnant with my now two year old son,

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and was unfortunately laid off and kind of had to return to

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that. Yeah, no, super fun. When I tell people that I was laid

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off, they're like, Oh, the pandemic, I'm like, oh, no, no,

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something completely separate, much, much more fun. Yeah, so I

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had my son, who's now to June of 2020. And I was very fortunate

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to get to spend eight months of his life with him. During that

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time, I kind of had to look at where I was going from a career

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standpoint and took a career pivot. And you're probably

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wondering, was that HR, it was it was marketing. I then pivoted

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from Merchandising into marketing, I got the opportunity

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to work at a small printing company in the Kansas City area,

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and was unfortunately then laid off due to COVID.

Lindsay Poss:

Wow, a lot, just a string of good luck as well.

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It was so fun. What What a time to be alive. I'm

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telling you. I'm very great for my ego very humbly. And let me

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tell you, as a quick interlude here, I

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have spoken to several people who have felt

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really down and out about their careers lately. And so this is a

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good, this is a good origin story of like, just keep going.

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Don't give up. Keep trying. So okay, now,

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dark side notes. I know that does bring a good point.

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Always keep going. Always keep trying. Because really, it's

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it's a lot of hard work. And some of it's just luck. You

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know, it just takes a lot of grinding a lot of networking and

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just meeting and connecting with the right people kind of like

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what we're doing today to find new opportunities. But yeah,

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there's there's my spiel on that little motivational speaking for

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you. But I was applying for jobs. My son is probably six

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months old at this time. And I'm just applying for everything in

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anything that comes my way. Right? And I see this job across

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my LinkedIn feed and it says Marketing Associate generation.

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Now in my mind, I'm thinking that this is either the coolest

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job on the face of the planet or the biggest scam of all time,

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but I think I have nothing to lose. So I'll apply. So I

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interview I go down to this rinky dinky little office and

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river marketing can study which we like to take new people by to

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show them kind of where we started. It was a old department

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office building that was converted into an office. I

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interviewed and two weeks later I got the job I'm neither of my

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bosses were in office. They're both virtual. They're both

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really great people to learn from. And I started working in

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December of 2020. Get those dates, right? I want to paint

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you a picture to truly show you guys like word names. I'm a

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picture painter, so bear with me here. I want you to imagine this

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rundown brick, two storey apartment building with IKEA

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black dusts. A smorgasbord of different chairs, and just

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esports prising esports metals and random assortments of people

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everywhere. And that's what our office was, I was brought in, I

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said, I guess you could sit here, and we got to work.

Lindsay Poss:

That's a very arrogance. Yeah,

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it was. But you know, what, a few months later, we

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were fortunate enough that after, oh, geez, I would say

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years of the founders, our four founders just grinding and

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working and talking and, and networking, we were fortunate

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enough to raise our first round of funding. And that's kind of

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when things started to kick into gear. And I first started to

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realize that I was really good at working with people. And I

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loved a lot of the people I've interviewed, I talk about how,

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you know, sometimes your career path isn't necessarily the most

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obvious choice. And sometimes it is, sometimes it's staring you

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right in the face. And my whole life, I've loved talking to

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people, I've loved working with people. And it was always just

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kind of this obvious choice. But in my mind, and in society, I

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feel like there's a stigma around HR that they're mean, or,

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you know, they're kind of like the rule enforcers, but it

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doesn't necessarily have to be that hardcore. Right? You know,

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obviously, I'm here to uphold policy, and make sure that

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people are safe, and the company is within compliance. But

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ultimately, the thing that I like to focus on the most in my

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job is the human aspect, the people, because in my mind, the

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people are what makes a company great. It's what makes the

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culture so special. And for me, I genuinely have never been at a

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place before, where I was so excited to go into work the next

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day, not only because of the mission, that is generation

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esports, but also my coworkers, I was laughing so hard the other

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day that I'm pretty sure I laughed off all my makeup over

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just the silliest conversation about a birthday bot that I had

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put into Slack. And it's like that on a daily basis. The

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people here are kind and they're hardworking, and they're smart,

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and they're determined, and it's so inspiring to see people who

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you've helped bring into a company, just go forward and

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just thrive. It is the most rewarding feeling. So not the

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most traditional start. But that's how I got my start was

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after series I, I was given the opportunity to be an office

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manager slash people experience associate. And I took it.

Lindsay Poss:

Gotcha. And that makes sense. Can you talk about

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because last time we spoke, we talked a lot about getting into

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HR and what human resources is. So I would love for you to talk

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about. Well, okay, I guess we should back up a little. If you

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could give like a two sentence description of what generation

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esports does.

Unknown:

What would it be? Yeah. Yeah, so generation esports is a

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tournament based platform that also caters to Scholastic

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esports. So predominantly, the high school arena, we run and

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host a lot of tournaments and communities. But also, we are a

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tournament based platform that enables communities to come

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together and find that sense of belonging and find that sense of

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community that a lot of kids, frankly, don't necessarily get

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in high school, but are now getting because of the virtual

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world we're moving towards.

Lindsay Poss:

Okay, so now let's talk about the role of HR at a

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company that does competitive play experiences. So what is

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your role in HR?

Unknown:

What do you Yeah, so that's an interesting question.

Unknown:

It's not as cut and dry as you think, because we are a startup.

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So the term wearing multiple hats gets thrown around a lot

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and that is true to its fullest extent. So my primary

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responsibilities, I would think, are one employee engagement. So

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that deals with the internal culture, how people are

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developing how people are in terms of satisfaction, both Job

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wise, and you know what they're getting out of the company, but

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also hiring, onboarding. I'm in charge of policy implementation.

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I assisted with the development of our handbook, I have hired or

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assisted hiring over half the staff. So it's a lot of

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groundwork that I've been so fortunate to be a part of. But

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it's not just the simple onboarding, hiring termination.

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It's so much more than that. It's running Office events to

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bring kiddos into the office to run lay on events, you know,

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it's kind of everything and anything to do.

Lindsay Poss:

That's what I was going to ask is, would you say

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that the bulk of your time is spent on internal operations? Or

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is like, what's the ratio? I guess, better question is,

Lindsay Poss:

what's the ratio of internal operations versus external

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engagements of community? Again, I know you're a startup

Lindsay Poss:

tournament provider in the esports. Industry. So it's kind

Lindsay Poss:

of niche, but just wondering what that looks like.

Unknown:

Yeah, so I would say in this situation, most of my time

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is spent in internal operations, I would even kind of consider

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hiring internal, because I'm hiring for a job in the company.

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So I'd probably say it's about 8020. Split. Because I'm also

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the office manager full time as well. I do assist with company

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outings, but also assist with bringing high schools in to kind

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of learn about what we do here to learn about potential career

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paths. I would like to get more into recruiting. Unfortunately,

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I just don't have the bandwidth right now. But that's something

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we're looking towards in the

Lindsay Poss:

gotcha. And one of the things that we talked about

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before was that you were involved in getting a

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certification specifically for HR. And I just would love to

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hear from people who are looking. And I think that I can

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kind of safely say that there's an HR crisis across the gaming

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industry, whether we're talking about competitive play to game

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development, like, everyone needs to be hiring HR folks. But

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I want to know, for people who may be entry level, may not be

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interested in getting a degree or may have a degree like

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yourself, that is not an HR, what are the educational

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opportunities or certifications or things that you might

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recommend to someone who's looking to fill in where this is

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desperately needed? But doesn't have the needs to start?

Lindsay Poss:

Basically? Yeah,

Unknown:

no, that's a great question. And, you know, I'm

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never, I'm definitely not an expert on all things education

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wise, I just know what I know, based off of my own research,

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when I first got into this, I knew that I was going to need

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more training, right, because I can't sit here and say that I am

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the best of the best if I don't try to be. And so I sought out

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ways to get higher education without necessarily signing up

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for the full four year course, because I've already done that

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before I have a two year old at home, I don't have time, I would

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say especially for the working person, or somebody who might

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have children or just don't have time, a great route take would

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be a professional certificate from an accredited college, I

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got mine from Michigan State University. And it was a very in

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depth look of what talent management kind of looks like,

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both from a corporate perspective and what you should

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be doing on a day to day basis. I will say that in a more

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nationally recognized saving setting. The SH RM or Sherm is a

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nationally recognized organization for HR. It is kind

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of like a subscription in a sense where you pay for a

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membership, but it gives you access to all of these

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documents, training, templates, basically anything and

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everything you need, in terms of HR, one to learn from, and also

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to kind of bounce new ideas off of and through Sherm, you can

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take a accredited course. So I will be testing for my sh, RM

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CPE, which is the lower level form this upcoming spring, but

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in order to take that you have to be involved in the industry

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for at least two years. So I will have to test sport this

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spring, because that will be my two year mark. But I would say a

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good starting point is definitely that professional

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certificate.

Lindsay Poss:

That makes sense. And would you say that, again,

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just asking for folks out there who may not be interested in

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four year degrees. I'm also interested in highlighting

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things that are alternatives to four year degrees. But would you

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say that you feel that a degree was necessary to getting your

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current role or do you think that certifications entry level

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experience can kind of I mean Also it's Right Place Right

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Time. But would it? Do you think it would be reasonable to

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not have one as well? Yeah, I, in any other field that

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I've been in marketing, merchandising, I would have

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100%. Yes, you need a degree. HR is different though. I feel like

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just like teaching and like service industry, people, human

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resources takes a special kind of person, it almost takes this

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sort of finesse and adaptability to be able to work with them. So

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I wouldn't say necessarily that companies are looking for that

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degree. Definitely a bonus. And I think what they're looking for

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is good energy. I think they're looking for time. So a good

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place to start is having a job out of college and maybe a more

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corporate setting where you can take those skills, from

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marketing and merchandising, from analytics, and then apply

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them to an HR perspective. So they're looking for real life

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experience. I would say a degree of some sort is always helpful,

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but it's not necessary. And I definitely think with the way

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that the US is moving, especially in regards to

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education, I feel like it's becoming more and more not

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necessarily outdated, but people are becoming more adaptable and

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more versatile.

Lindsay Poss:

Definitely. I think it's a good thing, because

Lindsay Poss:

four year degrees definitely are not for everyone. And that's

Lindsay Poss:

okay, too. And yeah, I did six years I did undergrad and

Lindsay Poss:

Master's. And I did love it. I really love school. But it's not

Lindsay Poss:

something that I think is worth putting on everyone. And within

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all of this. And we've been talking about a bunch of

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different things. But one of the things that you noted is that

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you're working on hiring and being involved in the hiring

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process. And I know that you said that you want to get more

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involved with recruiting down the line. But obviously, you're

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still kind of in that hiring portion of things. So you get to

Lindsay Poss:

see what it's like to bring in candidates and all that. And one

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of the recurring themes that's come up on this show is the

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great resignation. And I've had several guests talk about

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deciding when it's time to try to find a new job or trying to

Lindsay Poss:

start a business and I myself was part of the great

Lindsay Poss:

resignation. So from your perspective, what has it been

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like hiring for an esports organization? And finding those

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folks who may even be part of the great resignation or like

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yourself have been let go from a job? And now they're kind of

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looking for their next opportunity? How are you able to

Lindsay Poss:

find those people that are willing to work in the startup

Lindsay Poss:

atmosphere, stay competitive with other companies and make

Lindsay Poss:

sure that your hiring pool is kind of big and diverse?

Unknown:

Yeah, no, um, you know, that's an excellent question. I

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would say that the answer is kind of a couple fold. I think,

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for one, it's very helpful for us that we work in an industry

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that is seen as kind of like the string trick, right, I get a ton

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of people that will run across my desk, that will say, I've

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always wanted to work in video games Was that a dream of mine,

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and I think that resonates with a lot of people, especially when

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our company in particular is working towards something that a

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lot of people recognize and relate to being that they were

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seen as maybe not the cool kid in high school, or, you know,

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maybe they didn't necessarily fit in. And that's something

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that a lot of us can resonate with. So for us, in terms of

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being a startup, it's not hard to sell. Because what we are

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trying to attain, and who we are trying to help is almost

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inspirational in a way that I feel like it makes up for the

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fact that it is a startup, I won't lie to you being a startup

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means that we can't necessarily compete with the bigger

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corporations in terms of salary. So a lot of times, what I try to

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tell people is I try to talk about our benefits, right? I

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implemented a paternity leave policy that both includes women

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and men in this policy or birthing people. So what that

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looks like is for women, it is a full three months of full pay,

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which is not common in the industry right now. But it's

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also among the full pay for men, as well, because, for me,

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diversity is something that I don't like to just talk about

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openly, I like to actually do something about. So I wanted to

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make sure that 80% of our company is male, I want to make

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sure that we're catering to those people too, because they

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deserve to spend time with their families just as much as than

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the rest of it. Additionally, you know, we've tried to stay

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competitive with unlimited PTO. And that is, in its truest form.

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We haven't had any issues with people using that. And I have

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found that a lot of our employees, you know, really

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appreciate that they appreciate not having to worry when a

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family crisis comes up or maybe they're just feeling a little

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burnt out and they need a break. So it's benefits like that, that

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are more appealing and kind of offset that startup Maybe issues

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that some people may face.

Lindsay Poss:

That definitely makes sense. I think you also I

Lindsay Poss:

know that you're not as involved in recruitment as you want to

Lindsay Poss:

be. But I believe we talked about some of the recruitment

Lindsay Poss:

strategies that you were putting in place to try to make sure

Lindsay Poss:

that the hiring pool was was quite large. And I was wondering

Lindsay Poss:

if you could mention some of those as well.

Unknown:

Yeah, absolutely. And I, I'll be completely honest

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with you these policies necessarily, but these movements

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that I'd like to go towards haven't necessarily happened

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yet, we're still working our way towards them, what I'm looking

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at is pulling directly from HBCUs, which we have done in the

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past, in order to pull in more of a diverse pool of candidates,

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because I'm a firm believer that when you get different types of

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people in an organization, the ideas that blossom from that are

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so incredibly unique, and so valuable. So we're looking at

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pulling from specific HBCUs, we're looking at going to job

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fairs, to kind of cater towards more of those minority groups.

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But also just making sure that we're looking thoroughly through

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their backgrounds, we're looking at their experience, we're

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looking not necessarily even at a college degree, but what

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they've done in the past who they work for the kind of skills

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they've attained. I personally, dig through every single

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application that goes through my desk, I looked them over, I

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sourced them as I go. It's not done through a formula. It's not

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done through a machine. It's all done via personal touch. And I

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don't know if I'll always be able to do that. But until then,

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I just feel like everybody deserves a fair shake.

Lindsay Poss:

Looking through every resume is quite a tall

Lindsay Poss:

order. So I commend you for that. If you get a flood of

Lindsay Poss:

people applying from the show, I apologize.

Unknown:

No, I you know what I hope we do because we need

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engineers. There's a plug. Oh, good. Okay.

Lindsay Poss:

Yeah. Yeah. So, engineers out there looking. Um,

Lindsay Poss:

so speaking of let's actually talk about what you do

Lindsay Poss:

generation esports. I know, you've given us a short

Lindsay Poss:

overview. One word that comes up over and over on generation

Lindsay Poss:

esports. Website is community, which is just a hot word in the

Lindsay Poss:

gaming industry in general. Yeah, sure. Part of your

Lindsay Poss:

platform is reaching local communities engaging with the

Lindsay Poss:

gamer population there, especially high school students.

Lindsay Poss:

So what is different about you what you do iGeneration esports

Lindsay Poss:

that actually brings the community together and

Lindsay Poss:

encourages not just one off events, but leagues. Yeah,

Unknown:

the thing that I'm super excited about in regards

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to our company is the curriculum. Right. So we work

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with schools, school districts, by implementing our curriculum

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that we've actually developed in house by two of our employees,

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Christy and Mike. They're amazing. They developed the

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curriculum, I believe, a year or two ago. And what this is, is it

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offers a step by step walkthrough for teachers to then

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learn how to teach courses around esports in the classroom,

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which then allows for students to one be able to learn

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firsthand what it means to be an esports. What it means career

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wise, what it means, from a competitive standpoint, it

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teaches them about teamwork, collaboration, critical

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thinking, and it applies it in a real life sense, which then

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allows parents to kind of be a little bit more open to the

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experience, because I feel like in the past, a lot of a lot of

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hair, parents, or maybe people of the older generation, were

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maybe not as open to the idea, because, you know, we've all

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heard it before. It's just kids playing video games, you know,

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go outside and get the fresh air. But it's not just about

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that, right? In my mind. Gaming esports is one of the most

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inclusive activities that you can participate in, if done

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correctly, right. Because it doesn't discriminate by

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hypothetically it doesn't discriminate by gender, or race

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or sex, any of that. It is an all inclusive atmosphere where

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these kids can come together, and truly one enjoy each other's

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company but also compete in a very level playing field. And I

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feel like by establishing that curriculum in the schools, it's

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also going to allow for more kids to learn about esports

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opportunities, as well. So I think that's kind of what makes

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us different from some of our other editors.

Lindsay Poss:

Yeah, they've curriculum is definitely kind of

Lindsay Poss:

new. What has the response been like for you?

Unknown:

From schools? Yeah, so I I don't have hardcore numbers,

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but from what I've been told and, and experienced, it's been

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very openly accepted. And people are excited about it. I mean,

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honestly, we've even had educators that have come to work

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for us because they want to be a part of. Yeah, we've, we have a

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lot of teachers on staff, which I think also makes us kind of

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unique, because we get that teacher perspective, firsthand

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what it's like to be in the classroom, what it's like to be

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teaching and coaching these kids and what they need from us to be

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one successful that for them, but also successful community

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and what they truly want.

Lindsay Poss:

Gosh, Oh, wow. Okay, that's pretty cool. And

Lindsay Poss:

can you tell me more about because I know, so you have the

Lindsay Poss:

curriculum where you get into school. So what does it look

Lindsay Poss:

like? Like if I were in a school, and I called and said,

Lindsay Poss:

like, hey, I want to bring you in? What happens? What's the

Lindsay Poss:

process?

Unknown:

What sorry? What do you mean by that question?

Lindsay Poss:

So I know that you have to curriculum, if I was,

Lindsay Poss:

say, a principal, and I called and I said, okay, like I want

Lindsay Poss:

generation esports at my school,

Unknown:

what would happen? Yeah, so first and foremost, we

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have to be approved, I believe, by the district. And that may or

Unknown:

may not be necessarily correct, but I think that there are some

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guardrails that go into place. But I think genuinely, generally

Unknown:

speaking, what happens is they contact us or one of our sales

Unknown:

reps, because they're kind of have each their own each

Unknown:

individual territories. From there, they kind of talked to

Unknown:

him about what it means to get that set up. And then they are

Unknown:

then diverted to our success team, which is a amazing group

Unknown:

of people who work with educators and parents on a daily

Unknown:

basis on onboarding them onto our platform and what that

Unknown:

means, and what that would look like, from a competitive

Unknown:

standpoint, but also from a curriculum.

Lindsay Poss:

And can you just go into more of what the

Lindsay Poss:

competitive landscape is like? Because I believe, like, I've

Lindsay Poss:

read an article by generation esports partners at Asus

Lindsay Poss:

hardware. But I don't know that I fully grasp like, I Are you

Lindsay Poss:

creating leagues for students to compete in? Is it like, are you

Lindsay Poss:

doing teams at schools? Like, what is the competitive play?

Lindsay Poss:

Actually, like we talked about the education part like now tell

Lindsay Poss:

me about the play part?

Unknown:

Yeah, so it kind of is separated into I would say, a

Unknown:

couple major categories. So we have the high school esports

Unknown:

League, which encompasses all high school students, from

Unknown:

public to private high schools. So those are going to be your

Unknown:

teams, your esports teams in the high school arena, we have the

Unknown:

mid Middle School, esports League, we have collegiate. And

Unknown:

then we also have the military gaming League, and we have

Unknown:

amateur. So kind of how those titles are named, that's kind of

Unknown:

the communities that they belong to. But essentially, what it is,

Unknown:

is they're divided up into routines. And they can

Unknown:

participate in tournaments within those communities. But

Unknown:

also, if they wanted to, they can also enter into amateur

Unknown:

communities as well. So we do offer amateur tournaments, like

Unknown:

the Triton cup that we host, and that's kind of an ongoing

Unknown:

tournament. Then we have also the bigger tournaments like high

Unknown:

school esports League, all major spring major and the national

Unknown:

championship as well. Okay, gotcha. So

Lindsay Poss:

that, okay, that makes a lot more sense. So

Lindsay Poss:

people within generation esports can then compete in their groups

Lindsay Poss:

as well. Um, how did you get involved in creating? Or do you

Lindsay Poss:

know, the origin story for the military League?

Unknown:

That's fascinating? Yeah, actually, that one's

Unknown:

relatively new. To be honest, I think it was just a lot of I

Unknown:

know, this person, this is what they're looking for. There was a

Unknown:

hole in what they needed and wanted in terms of esports and

Unknown:

competitiveness, and a lot of military, a lot of our military.

Unknown:

That's how they spend a good majority of their free time.

Unknown:

They like to play video games, relax, connect with people that

Unknown:

they may not see on a daily basis. So there was kind of this

Unknown:

hole in the environment. And we kind of went in and said, hey,

Unknown:

you know, we'll help you out with this. And we'll provide

Unknown:

that community for you guys so that you guys can connect,

Unknown:

interact, and just, you know, do what you love to do. Gotcha. Are

Lindsay Poss:

people competing generally within folks from

Lindsay Poss:

their area and in person events or is it mostly online

Unknown:

games? Now? Yeah, for now, it's mostly online.

Lindsay Poss:

Okay. I will say that most of the high school

Lindsay Poss:

teams usually have their own lab or sometimes they have like a

Lindsay Poss:

gaming area that they go to and together, but for the most part,

Lindsay Poss:

it is still remaining virtual Gotcha. That does make it well

Lindsay Poss:

that also makes it kind of easier to grow like a bigger

Lindsay Poss:

league to so you can get tournaments happening. Zooming

Lindsay Poss:

out a little bit. The way we're talking about this is obviously

Lindsay Poss:

so reminiscent of like little league Bay Small and all the

Lindsay Poss:

other. I mean, even Girl Scouts or Boy Scouts or all those other

Lindsay Poss:

kinds of activities that you sign kids up for when they're

Lindsay Poss:

younger? Um, how like, when do you think as someone who's been

Lindsay Poss:

here for been in esports for a little bit now, when do you

Lindsay Poss:

think that esports in gaming as a form of competitive player

Lindsay Poss:

activity that you sign your kids up for when they're younger, is

Lindsay Poss:

going to become the norm rather than it's still it's still a

Lindsay Poss:

little bit on the fringes to me. And I could be I could be wrong

Lindsay Poss:

in that assessment to feel free to prove me wrong on that. But I

Lindsay Poss:

still feel like I hear a lot of the like, you need to go outside

Lindsay Poss:

folks. So yeah, when do you think that that kind of tipping

Lindsay Poss:

point is going to happen?

Unknown:

So are you talking about timeline? Are you talking

Unknown:

about how old do you think these kids will be when they start

Unknown:

signing up?

Lindsay Poss:

Oh, I was talking about timeline. But I like this

Lindsay Poss:

angle of how old do you think you should sign kids up for?

Lindsay Poss:

Because that's, that's interesting.

Unknown:

So yeah, you

Lindsay Poss:

can answer both questions.

Unknown:

Well, I've got answers for both. So in terms of

Unknown:

timeline, I think we're kind of already heading towards that

Unknown:

path of it becoming more normalized. I grew up in a time

Unknown:

where watching anime or playing video games was sometimes seen

Unknown:

as taboo. I mean, I remember watching, you know, cartoons and

Unknown:

anime secretly at night without my parents knowing on a laptop

Unknown:

turned sideways, because I thought I was gonna get judged

Unknown:

or bullied. But now, it's so amazing that, you know, things

Unknown:

like anime, J, pop, kpop, gaming, all of that is becoming

Unknown:

more socially accepted. And I feel like we're heading more

Unknown:

towards this path of understanding and inclusivity. I

Unknown:

know that's kind of a buzzword that gets thrown around a lot in

Unknown:

the industry. But I genuinely do feel like these kids and young

Unknown:

adults are getting this opportunity that some of us

Unknown:

growing up maybe didn't have. And that's why this mission is

Unknown:

so important to us. So to answer your question, I feel like it's

Unknown:

in the near future, I definitely know that there are still going

Unknown:

to be barriers to entry. But the great thing about what we do is,

Unknown:

we've done studies around what it means to be involved in

Unknown:

activities like this. And we've seen an increase in overall GPA,

Unknown:

we've seen increases in general happiness among the student

Unknown:

body, we've seen, you know, increases of attendance at

Unknown:

school, because kids want to do this, they want to be a part of

Unknown:

it. And I think when parents see firsthand what that means to

Unknown:

their kid, it is the most valuable thing as a parent that

Unknown:

you can get as you're seeing your child firsthand. Find this

Unknown:

community and find happiness and something that maybe you didn't

Unknown:

think about firsthand. And I think because of that, the

Unknown:

acceptance and you know, the normalization of it is fastly

Unknown:

approaching us, especially with, and I know we're going to talk

Unknown:

about this more later. But the metaverse and with NF T's kind

Unknown:

of becoming this virtual baseball card kind of idea. I

Unknown:

think we're heading towards that path. Now. In regards to how

Unknown:

early to introduce your children, that's a question I

Unknown:

don't necessarily have a hard opinion on. Because you know, as

Unknown:

a parent, I would like to think that I have full control of what

Unknown:

my child see and season does on the internet. But I'm also one

Unknown:

of those people who's fully believes that he shouldn't get a

Unknown:

cell phone until he's in high school, because why does he need

Unknown:

to be on social media? I still think there are a lot of issues

Unknown:

with cyberbullying. And honestly, discrimination within

Unknown:

the gaming industry. I know I talked a lot about how it is

Unknown:

something that everybody can do. And that's true. But

Unknown:

unfortunately, the fact of the matter is, is that there are

Unknown:

still people out there who will judge you based off of your

Unknown:

gender or your race, and they'll say nasty things because it's

Unknown:

done virtually. So I think I would love to see it in an

Unknown:

elementary standpoint, I would love to see kids learning about

Unknown:

cyber safety and how to appropriately handle themselves

Unknown:

on the internet. Kind of like going all the way back to

Unknown:

kindergarten, you know, sharing is caring. Respect is mutual. I

Unknown:

think these are things that can be taught. I think that's

Unknown:

probably a little farther down the line, but I do think it

Unknown:

would be beneficial and I think it is possible.

Lindsay Poss:

I just had on Eve crochet a couple episodes ago

Lindsay Poss:

and she was she was telling me how her her child who was 11 or

Lindsay Poss:

12, I believe was heavily involved in online gaming and

Lindsay Poss:

and really loved it but didn't have a cell phone yet either.

Lindsay Poss:

And I wish I could remember the exact term she used. But she was

Lindsay Poss:

basically like no gaming is good. Gaming is beautiful.

Lindsay Poss:

Gaming is great. And it was something about like, healthy

Lindsay Poss:

online time. And she had a really like nifty term for

Lindsay Poss:

deciding like, what was healthy and what wasn't. And so yeah, I

Lindsay Poss:

think that you you and her and very much agreement on that and

Lindsay Poss:

I agree with both of you as well. And as you kind of alluded

Lindsay Poss:

to with discussion on the metaverse and a tease, and you

Lindsay Poss:

know, kids are already in it, because they're on Roblox, and

Lindsay Poss:

they know how to trade all this kind of virtual money and all

Lindsay Poss:

these kinds of virtual goods. And really, it's just us adults

Lindsay Poss:

that are like way behind whatever, eight year old. I

Lindsay Poss:

mean, my eight year old guys, like, understand economies

Lindsay Poss:

better. Why? No, I'm so cool, though. And I remember having

Lindsay Poss:

similar experiences. But like, Runescape, when I was younger,

Lindsay Poss:

and all kinds of stuff where I got to do the same thing that

Lindsay Poss:

I've now just stopped doing as I got older, unfortunately. Yeah.

Lindsay Poss:

But with this discussion on the metaverse and teason digital

Lindsay Poss:

assets, and also, one of the things that we've been talking

Lindsay Poss:

about on the show is how gaming is a way to get people more

Lindsay Poss:

comfortable with it. I think a lot of people get caught up in

Lindsay Poss:

trying to understand, like the architecture of the blockchain,

Lindsay Poss:

and when it comes down to it, like none of us understand the

Lindsay Poss:

architecture of the Internet, or any magical Wi Fi signal that

Lindsay Poss:

leads me to online worlds, do I know how that Wi Fi signal gets

Lindsay Poss:

broadcast to my device and makes it work? Like, no, not even

Lindsay Poss:

close? I'm gonna need to so but what I have understood, and what

Lindsay Poss:

I think really gaming has done is like, gotten people so much

Lindsay Poss:

more control, right? Even when we think about early cell

Lindsay Poss:

phones, like people were playing Snake on their phones before.

Lindsay Poss:

Before we had like phones, I could do like all of these

Lindsay Poss:

things now. So yeah, I'm just wondering, so you as you work in

Lindsay Poss:

a competitive esports organization that has programs

Lindsay Poss:

for kids, teens and adults. What do you think the role is of

Lindsay Poss:

esports in gaming and getting people more comfortable with

Lindsay Poss:

online worlds with digital assets and ownership? Like, do

Lindsay Poss:

you first see that something that a place like generation

Lindsay Poss:

esports is going to play a role in that transition?

Unknown:

Yeah, I mean, honestly, I can't really speak necessarily

Unknown:

on what I think the company is going towards. I would like to

Unknown:

think that

Lindsay Poss:

that could be costing your company strategy in

Lindsay Poss:

the next 10 years, I think that you would like, probably be head

Lindsay Poss:

of it or something. So definitely not to predict the

Lindsay Poss:

future just Marsa. Like, as someone who works in this, what

Lindsay Poss:

do you think is going to be that role?

Unknown:

Yeah, I think this role is more of a more of an

Unknown:

education. Right? So I don't know if you remember this, I

Unknown:

surely do. When I was growing up, they used to sell these

Unknown:

educational textbooks, right. And they had these little CD rom

Unknown:

this gates inside of them. And I look forward to doing it every

Unknown:

single year, because they were so fun. And it was educational.

Unknown:

And it taught me, you know, basic math and reading. But it

Unknown:

was also fun in a video game format. And I think that's kind

Unknown:

of what we're moving towards in terms of esports. And gaming is

Unknown:

that this can be seen as an educational tool for parents.

Unknown:

And for the older generation, like, Hey, here's the benefits

Unknown:

of, let's say, NF T's for this organization. And you can

Unknown:

collect cards, and it's going to be valuable. But it's also

Unknown:

really fun for these kids to kind of like play through. And

Unknown:

it's exciting when you open a virtual pack, and you look

Unknown:

through what you got, and oh my gosh, I got a super rare, shiny,

Unknown:

whatever, whatever you have. And it kind of makes it an idea

Unknown:

that's easy to understand for parents, because I know for me,

Unknown:

I still collect Pokemon cards. It's a physical thing. I love

Unknown:

it. There's a thrill, a rush that I get when I open it up,

Unknown:

and I find a hollow and it's a hyper rare and I put it in my

Unknown:

binder and then I show it off to all my friends. It's the same

Unknown:

thing. It's just a digital format. And it's something that

Unknown:

all these brands are jumping on board with doing. So we're

Unknown:

seeing major corporations we're seeing. I mean, I think the NFL

Unknown:

just launched something similar. Yeah, I think you're right. So

Unknown:

it's, it's something that is going to be more universal, but

Unknown:

also something that people across the world participate.

Unknown:

And I think that's pretty exciting. And in terms of the

Unknown:

metaverse I think this is just another way for us to connect

Unknown:

with each other as human beings. I saw that I'm not trying to

Unknown:

plug Roblox or anything but I I was on Tik Tok the other night

Unknown:

and I was just going through my videos and Charlie FCX was

Unknown:

having a live concert. And that's that's a cool idea that

Unknown:

me some random person can join some other random person across

Unknown:

the world to go experience this artist live together that I

Unknown:

would have never met. You know, Suzy Joe from wherever and she

Unknown:

would have never met me but now we're here together appreciating

Unknown:

an artists together and that's a really cool collaborative idea.

Unknown:

And I think it's so broad right now that a lot of people that's

Unknown:

why they're having a hard time wrapping their minds around it.

Unknown:

But as we continue to shape it and develop it, I think we're

Unknown:

going to start realizing how valuable that kind of connection

Unknown:

is.

Lindsay Poss:

Yeah, I like that. I always think about Paris

Lindsay Poss:

Hilton had like a whole experience within Roblox. I was

Lindsay Poss:

like, if anything gets me on to the robots platform, it will

Lindsay Poss:

absolutely be Paris Hilton experience Island. I am all the

Lindsay Poss:

way in. I'm doing that. Right. Before we get into our last

Lindsay Poss:

segment, I'm going to kind of summarize what we've talked

Lindsay Poss:

about so far, which has been so much fun, and we've covered a

Lindsay Poss:

lot. So we start off with a very inspirational story, actually,

Lindsay Poss:

about all the job transitions you've had, and how a lot of

Lindsay Poss:

finding opportunities is hard work. And a portion of it is

Lindsay Poss:

luck. But you just got to keep going because you never know

Lindsay Poss:

what might happen. And we talked about HR and what it's like at a

Lindsay Poss:

competitive tournament provider. It's a lot of your work is spent

Lindsay Poss:

on internal operations, making sure employees are engaged,

Lindsay Poss:

being involved in the hiring process, creating the employee

Lindsay Poss:

handbook. So making sure that the day to day stuff is really

Lindsay Poss:

smooth. For folks that want to get involved into that

Lindsay Poss:

professional certificate opportunities and universities

Lindsay Poss:

offer an in depth look at talent management, and can provide the

Lindsay Poss:

tools to be successful in that role. Sherm is one thing that

Lindsay Poss:

you mentioned, it's a nationally recognized test for standards

Lindsay Poss:

and HR. And I know that you mentioned that that's a bit more

Lindsay Poss:

of a process. But if you're truly interested in that role,

Lindsay Poss:

it's something to consider. I asked you how you're able to

Lindsay Poss:

kind of go through the hiring process and find folks that are

Lindsay Poss:

interested in generation esports. And you mentioned that

Lindsay Poss:

you can really sell the mission of it. And that good benefits

Lindsay Poss:

are a way that you've been able to remain competitive with

Lindsay Poss:

generous pay from larger companies. So things like really

Lindsay Poss:

good family leave policies, unlimited leave mental health

Lindsay Poss:

days, all that kind of stuff. We talked a bit about recruitment

Lindsay Poss:

strategies. It's just something that you mentioned that you

Lindsay Poss:

wanted to get more into one thing that you mentioned that

Lindsay Poss:

you've been trying to implement, or re implement, or do more of

Lindsay Poss:

as well directly from HBCUs. And one thing that you do that I

Lindsay Poss:

love is that you read every resume, which is time consuming.

Lindsay Poss:

But as someone who has gone through many sad hiring

Lindsay Poss:

processes, I appreciate knowing that there's a human on the

Lindsay Poss:

other end who might actually think about me for an incident.

Lindsay Poss:

When it comes to working with education, and what you do a

Lindsay Poss:

generation esports you have a fully developed curriculum that

Lindsay Poss:

offers step by step walkthroughs for teachers to learn how to

Lindsay Poss:

teach courses, around esports in the classroom, so for any of you

Lindsay Poss:

that are in the education industry, let's go check out

Lindsay Poss:

generation esports. Students can learn what esports careers

Lindsay Poss:

actually are, as well as learning teamwork,

Lindsay Poss:

collaboration, critical thinking and all kinds of other kinds of

Lindsay Poss:

skills that you will learn in the classroom. You also have

Lindsay Poss:

leagues for middle school, high school, military and amateur

Lindsay Poss:

people who are interested in competing participants in each

Lindsay Poss:

of these can participate in tournaments within those

Lindsay Poss:

communities for can also join into tournaments in the amateur

Lindsay Poss:

league, which is kind of a good way of creating digital

Lindsay Poss:

experiences with lots of people in lots of places, and still

Lindsay Poss:

allowing for flexibility to move up if you are so inclined. We

Lindsay Poss:

talked we ended with kind of a discussion on the metaverse

Lindsay Poss:

future tech, what is going on with all of that, and you

Lindsay Poss:

noticed that we are heading more towards inclusivity kids are

Lindsay Poss:

getting an opportunity to join communities that might have been

Lindsay Poss:

found out a few years ago or just know frowned on

Lindsay Poss:

misunderstood. People felt apprehensive about things like

Lindsay Poss:

anime and gaming. And there's still quite a few people who

Lindsay Poss:

feel apprehension. But as you noted, that's finally starting

Lindsay Poss:

to turn the other way. And we will hopefully very soon see the

Lindsay Poss:

normalization of all these activities in terms of local

Lindsay Poss:

leagues, community leagues the same way we see a lot of sports

Lindsay Poss:

or outdoor clubs or all kinds of other things. And doing this has

Lindsay Poss:

positive results, you've noticed that you all have seen higher

Lindsay Poss:

engagement in school, better attendance, better grades. And

Lindsay Poss:

that comes because kids are doing stuff that makes them

Lindsay Poss:

happy. So it keeps them engaged in what they're doing. And we

Lindsay Poss:

entered talking about how we can use gaming to kind of get into

Lindsay Poss:

the metaverse. competitive gaming and or just gaming play

Lindsay Poss:

in general is going to be an educational experience for folks

Lindsay Poss:

in order to get them comfortable with online worlds with things

Lindsay Poss:

like digital assets and ownership, which are such murky

Lindsay Poss:

ideas right now. And as you noted, it's sort of reminiscent

Lindsay Poss:

of the CDs that used to come in the back of textbooks esports

Lindsay Poss:

and gaming can show people what's fun about interacting

Lindsay Poss:

with Blockchain tech like NF T's. So now that I've done all

Lindsay Poss:

of that, we're gonna get into the very last question. This is

Lindsay Poss:

a section I like to do at the end of every show because

Lindsay Poss:

there's a chance for you to kind of look back and offer words of

Lindsay Poss:

wisdom, which you also did at the top of the show. So this is

Lindsay Poss:

a very nice book and the question I'd like to ask each

Lindsay Poss:

guest that comes on is what is one thing you would like to tell

Lindsay Poss:

your younger self about getting into the gaming industry and

Lindsay Poss:

being successful.

Unknown:

Yeah, so something that my parents always told me was

Unknown:

that if you find a job that you enjoy doing, you will never work

Unknown:

to date. And that's true. The problem is, is that a lot of us

Unknown:

don't necessarily know what would make us happy as adults.

Unknown:

And it's tough because as 18 year olds, a lot of us are

Unknown:

expected to go into the workforce or college and figure

Unknown:

it out. And in my opinion, that's a really young age to

Unknown:

figure out like, I didn't have it figured out. And I think

Unknown:

that's perfectly normal, I would tell my younger self to just

Unknown:

keep my ears and eyes open. And to just really be true to myself

Unknown:

as corny as that sounds. If I had figured out that, yeah, I

Unknown:

love being with people I love following process and rules. And

Unknown:

I love enabling people to find their best selves and help them

Unknown:

grow in their careers, I get a lot of satisfaction from service

Unknown:

and the service industry, maybe I would have discovered that

Unknown:

this was my true path all along. And it's hard to be true to

Unknown:

yourself. But I just think that if we stop worrying about what

Unknown:

other people think of us all the time, and that's not necessarily

Unknown:

to mean that you shouldn't care about what other people think.

Unknown:

Because I definitely think you should care about other people's

Unknown:

feelings. But really just be true to yourself and what you

Unknown:

want what would make you happy regardless of what other people

Unknown:

think whether it's nerdy or lame, quote, unquote, or uncool,

Unknown:

you know, do what makes you happy. Because ultimately, at

Unknown:

the end of the day, I wake up every morning, excited to go to

Unknown:

work, excited to see my coworkers, and there's nothing

Unknown:

more fulfilling. So I would just say to just as lame and corny as

Unknown:

it sounds, just really be true to yourself. Just think about

Unknown:

what you want. What about your parents want what society wants,

Unknown:

think about what you want? And go for it. You know, the worst

Unknown:

case scenario is that somebody says no, and then you've tried

Unknown:

to find out,

Lindsay Poss:

you know, it's been incredible about doing this

Lindsay Poss:

show is that so many people have given that same piece of advice.

Lindsay Poss:

And what that says to me is that a lot of folks spend time trying

Lindsay Poss:

to kind of fit in or worrying and if austere syndrome is

Lindsay Poss:

something that comes up all the time, and it's like, no, just be

Lindsay Poss:

you.

Unknown:

I mean, I'll be honest, when I, my mom, she tells the

Unknown:

story all the time. And it's so funny, I went to college, I

Unknown:

said, Mom, I'm going to major in kinesiology. Right, because my

Unknown:

mom, she got a doctorate degree. I just wanted to make her proud.

Unknown:

That's all I wanted to do. And she said, Why do you want to do

Unknown:

that? I said, because, you know, it's, it's a good job. She said,

Unknown:

Is that gonna make you happy? And I said, it should I'll make

Unknown:

enough money. And she goes, No, no, that's not gonna make you

Unknown:

happy. And I said, Would you'd be really proud of me? She's

Unknown:

like, I don't care what you do. I just want you to be happy. And

Unknown:

I was like, Yeah, I don't want to major in kinesiology. She's

Unknown:

not really great at math. I'm like, no or not. I don't know

Unknown:

why I thought this was a good idea. And she's like, you just

Unknown:

need to make you happy. And I'll be proud of you no matter what.

Unknown:

And I needed to hear that. But for the longest time, I was

Unknown:

like, I'm gonna do ABC and D, and my parents will be so proud.

Unknown:

Because I'm a people pleaser. There was another side, I should

Unknown:

have been an HR I love. You know, making other people happy.

Unknown:

It's what I thrive on. And so I needed to hear that and I hope

Unknown:

that there are people in everybody else's lives, who will

Unknown:

keep it real with them and be like, No, I don't think that's a

Unknown:

good idea. I think that's

Lindsay Poss:

a great story to end on. Holly, where can people

Lindsay Poss:

find you follow you find generation esports? Learn more?

Lindsay Poss:

Yeah. So

Unknown:

for me, you can find me on LinkedIn. My first name is

Unknown:

Holly, last name, re gr a why. It's just a blonde girl with a

Unknown:

red t shirt on my profile, just add me on LinkedIn. Um, in terms

Unknown:

of generation esports, you can follow us on pretty much every

Unknown:

social platform. We've got Twitter, Instagram, LinkedIn,

Unknown:

please go follow us. We're constantly pumping out brand new

Unknown:

ideas, collaborations campaigns, and we have a lot of exciting

Unknown:

stuff that's gonna be happening in the near future. So I really

Unknown:

hope that you guys will come take a look and see what we're

Unknown:

all about.

Lindsay Poss:

So fun. For all the listeners out there. Don't

Lindsay Poss:

forget to leave a five star ratings and reviews. Tell a

Lindsay Poss:

friend about the podcast. And check out other holodeck media

Lindsay Poss:

podcasts including metal business and business of

Lindsay Poss:

esports. I'm on Twitter, Instagram, and LinkedIn at

Lindsay Poss:

Lindsey pass. You can catch me Wednesday afternoons on the

Lindsay Poss:

business of esports live after show and you can catch this

Lindsay Poss:

podcast in your feed every Tuesday. See you next week.

Unknown:

Thanks for joining us here on meta woman. Make sure to

Unknown:

subscribe to this podcast everywhere you get your

Unknown:

podcasts, leave a five star review and tell your friends

Unknown:

family and colleagues all about us. Also, make sure to follow

Unknown:

meta TV on all socials to get more of the best Metaverse

Unknown:

content anywhere. Tune in every week for another episode of

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About the Podcast

Seeking Alpha
Your sherpas in the wild worlds of crypto and dating
Join two women in their journeys through their careers, dating, and navigating emerging technology. We're here to learn together, be open about our lives (including the struggles and successes), have fun, and give a platform to some of the most interesting voices around the industry.
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