41. Dial Up Phase

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Welcome to the meadow woman podcast. We address the

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issues, opportunities and challenges facing women in the

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development of the metaverse the biggest revolution since the

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internet itself. Every week we bring you conversations with top

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female talent and business executives operating in the

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gaming and crypto industries. Here's your host Lindsey, the

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boss POS, the meta woman podcast starts now.

Lindsay Poss: 00:00:24

Hello, and welcome to the meta woman podcast part

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of the holodeck media Podcast Network. I'm your host Lindsay

Lindsay Poss: 00:00:30

the boss POS and from struggle to success. We're covering it

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all. To our returning listeners. Thank you so much for supporting

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the show. Thank you for leaving reviews. Thank you for sending

Lindsay Poss: 00:00:38

me your comments. It warms my heart to all the new listeners.

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I hope you enjoy. And I hope you'll join us again, today's

Lindsay Poss: 00:00:44

guests has a truly storied career in the web two and web

Lindsay Poss: 00:00:47

three space with experience from the heavy hitting tech companies

Lindsay Poss: 00:00:51

to the pioneering work she's doing now on web three. And I'm

Lindsay Poss: 00:00:54

really not over exaggerating this I'll get into it. Today on

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the show is Sandy Carter, who is currently Senior Vice President

Lindsay Poss: 00:01:01

of Business Development at unstoppable domains, which very

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exciting news this week, that unstoppable domains just became

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a unicorn company reaching that that very historic $1 billion

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dollar valuation, which is amazing, which is also something

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I'm sure we'll talk about. I want to also note that Sandy is

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the real deal, because she has a published Wikipedia page that

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includes a photo, which something maybe 20 years ago was

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simpler to do. But today is a tough process. And that's a real

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receipt showing that you have a very impressive career. So

Lindsay Poss: 00:01:31

Sandy, welcome to the show, please, please feel free to

Lindsay Poss: 00:01:34

introduce yourself. Tell us a little bit of your backstory.

Lindsay Poss: 00:01:37

shut me up, you know.

Unknown: 00:01:39

Well, Lindsay, first of all, I love I love the boss.

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Pause. That's pretty cool.

Lindsay Poss: 00:01:45

I got very lucky with the rhyming thing there.

Unknown: 00:01:48

That's really cool. I really love that. So yes, and

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thank you so much for having me on the show. I always love to

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come and, you know, share any experiences that I can that

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might help others out along the way. So and I am currently here

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at unstoppable domains. I love what I do. I tell everybody, I

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feel so lucky to meet with folks all day long. So this morning, I

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started out with the ancient warriors that were producing

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black and brown artists, NF T collections. So cool to, you

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know, a wallet partner council to, you know, meeting with our

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with our phenomenal team here as well. I did come over from

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Amazon Web Services, which I absolutely loved. I learned so

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much from them. I can only thank them for all the training that

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they gave me as well. So and I know we'll get into some of that

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as we go along with Lindsey.

Lindsay Poss: 00:02:37

Yes, I definitely want to start with talking about

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your career and how you made this web to web three jump and

Lindsay Poss: 00:02:43

then we'll we'll definitely talk about unstoppable domains. As

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you said, you you've been a leader at Fortune 25 companies.

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I know you mentioned Amazon, I believe IBM was also in your

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resume. So we're talking about really big tech companies. I

Lindsay Poss: 00:02:56

know you already penned an op ed about this for Business Insider,

Lindsay Poss: 00:02:59

which I have linked in the shownotes. Let me start by

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asking you why you chose to jump into web three business

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development and what that transition has been like for

Lindsay Poss: 00:03:07

you.

Unknown: 00:03:07

Yeah, so I get asked this question a lot, which is

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really fascinating to me, because I am. I consider myself

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a geek girl. I love technology. I love being on the leading

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edge. You know, before AI was AI, I took classes at MIT so

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that I was ready for the trends. So this is something that I just

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I love to do. I was actually at Amazon Web Services, which is

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the technical part of Amazon, having a really great time. And

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I was looking and working with my customers and my partners.

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And they started using Blockchain. And so I really love

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to understand the details behind the technology that my partners

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and customers use. So I dove deep I, as we say, went into the

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rabbit hole down the rabbit hole on blockchain. I spent a year

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doing that and looking at all the phenomenal use cases on web

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two and web three. And so that got me really interested. I

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started playing as a consumer, getting a crypto wallet getting

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robbed and my crypto wallet. Someone took all my money. Like

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it really made me upset. Like I'm a geek. Did you too. Let's

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see.

Lindsay Poss: 00:04:11

Oh, my gosh, that's so funny. I mean, I had

Lindsay Poss: 00:04:14

so I recently opened a wallet and I have not I have not been

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scammed yet. But I will say I'm sort of expecting that as part

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of the learning process as well. Definitely not pouring too many

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funds into there at the moment. So I think that's a totally

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relatable experience.

Unknown: 00:04:33

And, you know, if you're, if you're in technology,

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and it happens, it really makes you upset. And so I was like,

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Okay, I've got to, I've got to help in this space. And so then

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I got a call from Matt, who's our CEO and founder and he came

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up to Seattle, and I sat down, which I thought was so

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personable and just very insightful. And so I spent some

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time with him learning about what unstoppable was doing

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learning about what was happening on web three and I

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always tell him I say after our four hour dinner because it was

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a long dinner at the Cheesecake Factory because he was flying it

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and wanted someplace close to the airport. I was sold on the

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company. Yeah. So and that's kind of how I did it. So I went

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from blockchain, which is the, you know, the core and the base,

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the backbone of the technology for web three from that over to

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unstoppable, which focuses on digital identity all linked

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together. And it's I haven't looked back one time, well, I

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have

Lindsay Poss: 00:05:27

a bit of a bone to pick because I am a Carnegie

Lindsay Poss: 00:05:29

Mellon alum. So anytime we add, we meet MIT fellows, you know,

Lindsay Poss: 00:05:35

we have to fight each other. Now. I think that's the only

Lindsay Poss: 00:05:37

way. I'm just kidding. But anyways, so what excites you

Lindsay Poss: 00:05:43

about the change from, I hesitate to say more

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traditional, because I still want to note that Amazon is a

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very dynamic and adaptable company. And it's just that it I

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guess, on the scale of completely traditional to

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completely non traditional Amazon is closer to the

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traditional end than a lot of crypto and web three companies

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are. So what kind of excites you about that change? I know you

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mentioned in the wider world that getting scammed was part of

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the motivation for joining. But on a more day to day operations

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level. What makes you excited about web three? And what are a

Lindsay Poss: 00:06:14

little bit of the differences between being in a web three

Lindsay Poss: 00:06:16

company and being in a web two company?

Unknown: 00:06:18

Well, hi, I always want to be part of the the new like,

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what are we creating? Where is this going? And so the prime

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motivation for me was that we were just starting in web three,

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I like to say it's a dial up face, like that's where we are

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today. And I really want to impact where the internet goes.

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So for web two, I feel like I got to impact pieces of where it

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was going. But I feel web three right now is in that formative

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stage, we have the backbone technology of blockchain. But I

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think the very next thing to be formed will be digital identity.

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And for me, that's very, both personal, as well as

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professionally challenging. You know, today, if you look at you

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ask me some of the differences in web two, you know, you go and

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you sign in to Google with your username and password. And then

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you go when you have a different username and password for

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Twitter or for Instagram, and for the convenience of signing

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into those great applications. And you get to use them. They

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collect the data about you so they own the data. And I just

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saw a report yesterday that said that Google and Facebook alone

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did $100 billion so far this year, on selling your data. And

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for me, you know, it's a little scary like I was the other day,

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my husband and I were, we were driving somewhere and our

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friends were throwing a costume party. So we're like, oh, well,

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we met in Texas, let's dress up like you know, cowboys, and that

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kind of thing. That'll be fun. And we were talking about hats

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and you know, friend and all that. And the next thing we knew

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we saw pop up on Facebook, literally like we were just

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talking about it. Were all these ads for friends shirts, and

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Stetson cowboy hats and boots. And so that's just I know, it is

Unknown: 00:08:04

I know, and I know, they say they're not listening. But you

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know, that's a big difference. Web three, what happens is you

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log in, let's say you have unstoppable domain, you log in

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with that domain, which now serves as your digital identity.

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And then your digital identity travels with you across the

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metaverse. You can sign into a Metaverse, you can sign into a

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game, you can sign into a defy app. And this is happening

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today. And that information travels with you. So you're not

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giving your data to someone else, you get to decide who gets

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the data, who uses the data, how they use the data when they use

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the data. And for me, that's such a powerful concept on a

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professional level, but also on a personal level. That's very

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important to me as we move forward.

Lindsay Poss: 00:08:50

Well, not to mention not having to have 1000

Lindsay Poss: 00:08:53

passwords.

Unknown: 00:08:56

I actually counted mine because I did a keynote and one

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guy raised his hand and he said, Well, how many passwords do you

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have? And I was like, you know, I don't know. So I did count I

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have I have 298

Lindsay Poss: 00:09:09

Holy guacamole. Yes, that is a lot of places to

Lindsay Poss: 00:09:14

enter strings of text and numbers and permutations of

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those strings of text and numbers that you can never

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remember. I think that many of us in the web two worlds spend

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more time going through the Forgot Password options than we

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spent on the actual thing that we forgot the password of. I can

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imagine that there's there's some data out there about that.

Lindsay Poss: 00:09:33

I want to talk more about this data privacy, just because this

Lindsay Poss: 00:09:37

is something I'm extremely passionate about. And part of

Lindsay Poss: 00:09:40

what we're talking about here is data portability, being able to

Lindsay Poss: 00:09:42

transition from one platform to another very easily because you

Lindsay Poss: 00:09:45

own your data. Someone else doesn't own it. And also

Lindsay Poss: 00:09:48

interoperability. You can use the same apps across many

Lindsay Poss: 00:09:51

different types of platforms to and and it's all you know, your

Lindsay Poss: 00:09:56

data was this something was data privacy and the idea of this

Lindsay Poss: 00:09:59

sort of Oh Owning your digital identity. Was that something

Lindsay Poss: 00:10:02

that you noticed prior to joining unstoppable domains? Was

Lindsay Poss: 00:10:05

that an issue that you cared about before unstoppable

Lindsay Poss: 00:10:07

domains? Or was this learning about the blockchain? And then

Lindsay Poss: 00:10:11

learning kind of what the differences could be in signing

Lindsay Poss: 00:10:13

into a metaverse? Was that more of an impetus? Or a motivation

Lindsay Poss: 00:10:17

for being more passionate or interested in data privacy?

Lindsay Poss: 00:10:20

which one came first, the chicken or egg question?

Unknown: 00:10:23

Well, it's actually a little bit of both. So I used to

Unknown: 00:10:27

work on, I've worked on so many things in my career, and one of

Unknown: 00:10:30

the things I worked on were standards for single sign on.

Unknown: 00:10:34

And so, you know, we had tackled the problem then. But because we

Unknown: 00:10:38

didn't have the technology, like a blockchain, in order to

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accomplish what we needed to accomplish, it didn't get to the

Unknown: 00:10:45

point it needed to get to. So it was really a combo of I had

Unknown: 00:10:48

studied this problem before. Now, with so many, you know,

Unknown: 00:10:52

data issues happening, data breaches happening, just so many

Unknown: 00:10:55

things in that space happening. And now having the technology,

Unknown: 00:10:59

it's the start of the technology for building out your digital

Unknown: 00:11:02

identity, that I saw kind of that light at the end of the

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tunnel, that well, this is possible. And this is something

Unknown: 00:11:09

that I, you know, I really had on my on my list to try to

Unknown: 00:11:13

accomplish and help people with, because that's really important

Unknown: 00:11:17

to me, too. You know, Lindsey, people say today that your

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company, it can't just be about profit, it's got to be about

Unknown: 00:11:23

purpose. And, and for me, this is the purpose behind

Unknown: 00:11:27

unstoppable domains. It's not just about, you know, growing

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bigger, or how many more domains, there really is this

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purpose. Our goal is our mission is to get a domain in the hands

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of every person, like we feel that digital identity is a human

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right. And that means if you have your own digital identity,

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and you own it, then you own your data. And so that purpose

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mission is very strong and very powerful to me. And I think it's

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very motivating to a lot of people,

Lindsay Poss: 00:11:53

I want to pivot a little bit. One of the things I

Lindsay Poss: 00:11:57

love also in the aforementioned op ed, that Business Insider

Lindsay Poss: 00:12:00

one, that you talk about wanting to have more women in web three,

Lindsay Poss: 00:12:03

and I want to show to highlight women and tech crypto in the

Lindsay Poss: 00:12:06

metaverse. So obviously very behind that. But what I want to

Lindsay Poss: 00:12:11

ask you is what does that actually look like? I have

Lindsay Poss: 00:12:14

people who approached me all the time and say, I want to get into

Lindsay Poss: 00:12:16

web three. But that's such an a amorphous concept to me, you

Lindsay Poss: 00:12:19

know, does getting into it mean having a wallet? Does it mean

Lindsay Poss: 00:12:23

working a job? Does it mean, I don't even is there other things

Lindsay Poss: 00:12:27

that it means? You know, I don't even know what it looks like to

Lindsay Poss: 00:12:31

have more women in web three in a truly meaningful way beyond

Lindsay Poss: 00:12:35

just statistics. What does truly having women in web three mean

Lindsay Poss: 00:12:39

to you? So for

Unknown: 00:12:40

me, it means that women are educated enough about what

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it is and what it isn't? What's there today, and what's the

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future hold so that they can make informed decisions about

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jobs or side projects or side gigs or, you know, whatever they

Unknown: 00:12:58

want to do. Part of my motivation was when I first came

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in to unstoppable New York Times did an article about my movement

Unknown: 00:13:05

from AWS over to unstoppable. And so we got 1500 applicants

Unknown: 00:13:11

now that's a big deal for a small company. But as I looked

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at them, Lindsey, there was only about 2% Women now I was known

Unknown: 00:13:21

at AWS for whenever I would put out a job req 40% of the folks

Unknown: 00:13:26

who applied were women, I believe that's pretty

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consistent. You know, if you can see it, you can be it women get

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more women applicants, you know, Latino gets more Latino

Unknown: 00:13:35

applicants. It's just kind of you, you kind of see what you

Unknown: 00:13:38

can be and therefore more people apply. I had never had 2% women,

Unknown: 00:13:43

I was appalled. And so I started asking people about it. And what

Unknown: 00:13:48

I found was that, you know, it's kind of the old, old analogy

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that women will apply for a job when they're 100% sure of all

Unknown: 00:13:57

the qualifications and men will apply at 40. And so most of the

Unknown: 00:14:00

women said, I really want to do web three, but your application

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said knowledge of web three, and I'm not knowledgeable. I formed

Unknown: 00:14:08

a group called unstoppable women of web three to do just that.

Unknown: 00:14:11

Our mission is all about education. I found that it with

Unknown: 00:14:14

companies because there are so many groups out there today on

Unknown: 00:14:18

web three for the individual. So I wanted companies to get

Unknown: 00:14:21

involved like this is an industry challenge. Only 8% of

Unknown: 00:14:26

the workforce for web three in the metaverse today are women.

Unknown: 00:14:29

This is an industry issue. And so I figured I wanted all

Unknown: 00:14:33

companies to get engaged and to help provide education for women

Unknown: 00:14:38

in the space. And for me, that was that was very powerful. I

Unknown: 00:14:41

thought Lindsey we went announced on International

Unknown: 00:14:44

Women's Day and I thought we'd get like 20 companies we got 70

Unknown: 00:14:47

So it really resonated with a lot of companies. Yeah, now

Unknown: 00:14:50

we're up to now we're up to 120. Wow, that's crazy.

Lindsay Poss: 00:14:55

Oh, what do those educational programs actually

Lindsay Poss: 00:14:58

look like? Well, I guess I want to ask A couple couple caveats

Lindsay Poss: 00:15:01

to that. One, what what is contained in them? Two, how can

Lindsay Poss: 00:15:06

people sign up? And three, how can people get involved with

Lindsay Poss: 00:15:11

teaching if they want to or on that kind of back end if they

Lindsay Poss: 00:15:14

have experience in web three?

Unknown: 00:15:15

Yeah, great question. So first we have a website is

Unknown: 00:15:18

called unstoppable. Wow. three.com. We also have a web

Unknown: 00:15:22

three version unstoppable, well, three dot exe. But you know, so

Unknown: 00:15:25

far web three websites aren't searchable, aren't Google

Unknown: 00:15:27

searchable. So we had to have both on that website. There's

Unknown: 00:15:30

ways you can join as a company and ways you can join as an

Unknown: 00:15:33

individual. So what we've been doing is testing the market

Unknown: 00:15:38

right now. So we've been providing education, on web

Unknown: 00:15:42

three on careers on communities on NFT groups on Defy. So now

Unknown: 00:15:47

what we've developed as a set of streams on each of the top

Unknown: 00:15:51

educational areas, so let's take Dallas, for instance, downs are

Unknown: 00:15:55

really interesting. If you don't know a Dow was a decentralized

Unknown: 00:15:59

autonomous organization, or dow for short. And it acts like a

Unknown: 00:16:04

community group that votes either with a token, a digital

Unknown: 00:16:08

asset, or, you know, one company, one vote, one person,

Unknown: 00:16:12

one vote, that sort of thing. It's a very hot topic now,

Unknown: 00:16:15

because a lot of companies and web three are dowels. And so

Unknown: 00:16:19

we've got a stream of education for dowel. So what is a Dow?

Unknown: 00:16:24

What are some of the options? How do you form a profitable

Unknown: 00:16:27

Dow? How do you form the most community friendly Dow and so

Unknown: 00:16:31

both us as unstoppable domains, as well as member companies are

Unknown: 00:16:36

contributing to that and we'll grow that out. Eventually, what

Unknown: 00:16:40

I envision is that there'll be some sort of certification,

Unknown: 00:16:42

right, so Lindsey is certified in 101 dowel or 201. Dow as we

Unknown: 00:16:48

move forward, and we have a whole set of streams that we've

Unknown: 00:16:51

agreed to based on the interest from the community itself, which

Unknown: 00:16:54

today is about 40,000 women strong.

Lindsay Poss: 00:16:57

That's so cool. I hope that people listening go

Lindsay Poss: 00:17:00

check that out. That's, that's a really awesome resource to kind

Lindsay Poss: 00:17:03

of get in and get started. I also want to plug that I did an

Lindsay Poss: 00:17:05

episode called what is the Dow anyway with another woman who

Lindsay Poss: 00:17:11

runs Nbd financials, which everyone should go check out? If

Lindsay Poss: 00:17:14

they want to learn what a Dow is?

Unknown: 00:17:16

I will definitely do that. Okay, cool.

Lindsay Poss: 00:17:19

Yes, that was a good one. And speaking of kind

Lindsay Poss: 00:17:22

of accessibility, education, all of this stuff. One of the things

Lindsay Poss: 00:17:26

that you also mentioned in this Business Insider op ed, which as

Lindsay Poss: 00:17:28

you can tell I read very closely is that there is this

Lindsay Poss: 00:17:34

accessibility problem and getting people actually onto web

Lindsay Poss: 00:17:37

three platforms. And we actually kind of started with with

Lindsay Poss: 00:17:39

talking about what getting women into web three, but there is a

Lindsay Poss: 00:17:42

much wider problem as well with people in general, the barriers

Lindsay Poss: 00:17:45

to entry are still kind of high. While there's definitely some

Lindsay Poss: 00:17:50

movement from everyone from small sort of tech companies to

Lindsay Poss: 00:17:53

huge tech companies in in building things that are that

Lindsay Poss: 00:17:56

make it more accessible to get into the metaverse. But do you

Lindsay Poss: 00:17:59

think that there's enough prioritization from both big and

Lindsay Poss: 00:18:04

small companies? I guess I'm probably thinking more about

Lindsay Poss: 00:18:07

large companies who could who have really have the billion

Lindsay Poss: 00:18:10

people user bases. Do you think there's enough prioritization on

Lindsay Poss: 00:18:14

building the metaverse to actually improve that

Lindsay Poss: 00:18:16

accessibility? And framed from the other perspective, do you

Lindsay Poss: 00:18:20

think audiences and consumers are actually ready for the

Lindsay Poss: 00:18:23

metaverse? So first of all, are we doing enough to make it

Lindsay Poss: 00:18:25

accessible? And then secondly, like people you want it to be

Lindsay Poss: 00:18:28

accessible yet?

Unknown: 00:18:30

Yeah, I mean, and this was really interesting. So I

Unknown: 00:18:32

just got back from the metaverse summit in Paris, they released a

Unknown: 00:18:36

new piece of research that said 89% of people felt like the

Unknown: 00:18:41

metaverse was for the elite, which is hard trouble, right? I

Unknown: 00:18:45

mean, they felt like only if you had great tech knowledge and,

Unknown: 00:18:49

you know, money that you could get into the metaverse, which,

Unknown: 00:18:53

you know, everybody, of course wants to change that. We think

Unknown: 00:18:56

that the metaverse should be for everyone that exist out there.

Unknown: 00:19:00

And so are people doing enough today? I would say no, but I do

Unknown: 00:19:05

see that it's coming. Oh, my gosh, I Lindsey met so many

Unknown: 00:19:10

Metaverse, companies at the summit. They're doing another

Unknown: 00:19:13

one in San Francisco, then I'm going to Singapore. We're going

Unknown: 00:19:16

to do another one there. The growth in the space is just mind

Unknown: 00:19:20

blowing. And I think it's because the metaverse is such a

Unknown: 00:19:24

an interesting concept of kind of in real life with the virtual

Unknown: 00:19:27

world using a lot of technology that we've played with before

Unknown: 00:19:31

augmented reality, virtual reality artificial intelligence.

Unknown: 00:19:35

And I just think that there's a compelling value proposition

Unknown: 00:19:38

there. So are we doing enough? I would say no, in fact, it's

Unknown: 00:19:41

interesting. So I'm an adjunct professor at Carnegie Mellon. I

Unknown: 00:19:44

love Carnegie, Carnegie, as you know, is has the most women

Unknown: 00:19:48

graduating in computer science and engineering than any other

Unknown: 00:19:50

school in the world, which is pretty cool.

Lindsay Poss: 00:19:52

Yeah, it's just the best school and I'm my

Lindsay Poss: 00:19:55

completely unbiased, very neutral point of view.

Unknown: 00:19:58

I love It's awesome. So I went to go teach in the

Unknown: 00:20:02

metaverse, one of the other guys had said to me, oh, I want to

Unknown: 00:20:06

come and listen and experience it and see how you do it. This

Unknown: 00:20:08

is a professor who's super wicked smart. I helped him build

Unknown: 00:20:13

his avatar. And I, you know, and I said, are you okay? He goes,

Unknown: 00:20:16

Yeah, practice. So I went into the metaverse to do my

Unknown: 00:20:19

presentation. And I was sitting there doing my presentation, and

Unknown: 00:20:22

I looked up and there he was on the ceiling, his avatar was on

Unknown: 00:20:26

the ceiling. And so obviously, I was speaking and he was DMing.

Unknown: 00:20:30

me the whole time help, I can't get off the ceiling help. I

Unknown: 00:20:32

can't get off the ceiling. And I couldn't help him. Now, this is

Unknown: 00:20:34

a wicked smart dude. Right? He couldn't get off the ceiling. So

Unknown: 00:20:38

are there areas that we need to improve for usability?

Unknown: 00:20:41

Absolutely. There's so many things that we can be doing

Unknown: 00:20:44

there and that we need to be doing there. And it's one of the

Unknown: 00:20:47

reasons again, I love unstoppable because now you can

Unknown: 00:20:50

use that digital identity to sign into all these meta verses.

Unknown: 00:20:53

You don't have to have 100 ideas to do that. But Lindsey, one of

Unknown: 00:20:56

the things that I got to talk about at the metaverse summit in

Unknown: 00:21:00

Paris was there's so many use cases of the metaverse for good

Unknown: 00:21:04

and how it is disrupting the industry take education, right,

Unknown: 00:21:07

like when you're teaching. In fact, one of my daughters the

Unknown: 00:21:10

other day, they were learning about Mars, and they, you know,

Unknown: 00:21:13

they had a lecture on it. And then her professor, her teacher,

Unknown: 00:21:17

sorry, I guess I should say, teacher, her teacher took them

Unknown: 00:21:20

into the Mars metaverse. She got to walk around you get to play

Unknown: 00:21:25

and oh my gosh, Lindsey, she took away so much from that,

Unknown: 00:21:30

because she experienced it. She didn't just hear about it. So I

Unknown: 00:21:33

think there are many, many, many places fashion, you know, I went

Unknown: 00:21:36

to a fashion show and I got to deck out and clothes I would

Unknown: 00:21:40

never wear I had 10 inch heels on. I mean, it was super fun. I

Unknown: 00:21:44

had so much fun. I got to go to the ABA concert, which I don't

Unknown: 00:21:47

know if you saw Abba, but they did the digital memes for each

Unknown: 00:21:51

of the singers when they were younger. It was, you know, they

Unknown: 00:21:55

claimed that that concert really changed the game because of the

Unknown: 00:21:58

experience of the Avatar was so much greater. So there's so much

Unknown: 00:22:02

to do here for sure. But I do think that companies are

Unknown: 00:22:05

recognizing it and seeing it like even KPMG just said a lot

Unknown: 00:22:09

of their customer meetings now will be done in the metaverse.

Unknown: 00:22:12

So I think large companies, small companies, web three

Unknown: 00:22:15

companies, web two companies are all seeing the impact and the

Unknown: 00:22:18

value of the metaverse.

Lindsay Poss: 00:22:20

That's so cool, and very, very fun. And I want

Lindsay Poss: 00:22:24

to use this to pivot into you telling me about unstoppable

Lindsay Poss: 00:22:27

domains. I've definitely done some Googling, and I have an

Lindsay Poss: 00:22:30

idea, and you've given us a pretty good idea so far of what

Lindsay Poss: 00:22:34

you actually do. But just for the audience out there. Can you

Lindsay Poss: 00:22:36

explain what unstoppable domains is, how it works and how you

Lindsay Poss: 00:22:40

reach this magical, wonderful valuation level?

Unknown: 00:22:44

Yeah, so I see the company is really having two

Unknown: 00:22:48

focuses, but that you're tied together, they really, for me,

Unknown: 00:22:52

part of the power of unstoppable is that we do have both of these

Unknown: 00:22:55

focus areas. So one is unstoppable domains. So we sell

Unknown: 00:23:00

web three domain, so it's not a.com, but it would be like a

Unknown: 00:23:03

dot crypto or a dot NFT. So then you would be identified Lenzi as

Unknown: 00:23:08

Lindsey dot NFT, or Lindsey dot crypto, whatever TLD that you

Unknown: 00:23:12

preferred. So that's one piece of it is getting you the domain

Unknown: 00:23:16

getting you that name. And then that name now can be used in the

Unknown: 00:23:20

second part of the equation, which is that digital identity,

Unknown: 00:23:24

so not just the name that can be used for a website. But now that

Unknown: 00:23:29

name becomes your digital identity. And what that digital

Unknown: 00:23:32

identity enables you to do is to collect data about yourself that

Unknown: 00:23:36

you understand about yourself. And it enables you to log into

Unknown: 00:23:41

multiple applications. So today with us, there's over 300 plus

Unknown: 00:23:45

live applications, so many more that are coming that you can use

Unknown: 00:23:49

that name so you could sign in to cook finance, which is a defy

Unknown: 00:23:52

app or a decentralized finance app. You could take that same

Unknown: 00:23:56

night and you could sign into, let's say, Atlantis metaverse.

Unknown: 00:24:00

Let's say you wanted to go to the Atlantis metaverse. You

Unknown: 00:24:02

could use that same name and then go sign into Zuko, which is

Unknown: 00:24:06

like zoom on web three, just that name, Lindsey dot NFT I

Unknown: 00:24:11

could now use and travel with that across all of my digital

Unknown: 00:24:15

assets. And I think the combination of those two is very

Unknown: 00:24:19

powerful. And that's what the investors recognized is that

Unknown: 00:24:22

being able to have a domain that's then tied to your

Unknown: 00:24:25

identity and store your data and your identity is powerful. So if

Unknown: 00:24:28

you think about you know today, we can store your you know, some

Unknown: 00:24:33

of your social media information about you what country you're

Unknown: 00:24:36

from your email, your crypto ID but imagine in the future let's

Unknown: 00:24:41

talk about education. Imagine being able to store your diploma

Unknown: 00:24:45

and your certifications. So my daughter just took a class at a

Unknown: 00:24:48

community college. Oh my gosh, it was so hard to get her

Unknown: 00:24:52

transcript because I want it so that when she goes to

Unknown: 00:24:55

university, she gets credit for it. I had to fax information now

Unknown: 00:25:00

First of all, I had to find a fax machine

Lindsay Poss: 00:25:03

that is so painful,

Unknown: 00:25:05

painful. So I had to find a fax machine. They

Unknown: 00:25:08

eventually mailed not emailed mailed me the transcript on

Unknown: 00:25:13

paper that I now have to keep. So imagine if in your digital

Unknown: 00:25:16

identity, your diplomas, right, Carnegie, MIT, Harvard, Arizona

Unknown: 00:25:22

State University was stored in that identity. So then when a

Unknown: 00:25:26

company asked you for it, you could go, if you're joining an

Unknown: 00:25:30

alumni club, you could go, you know, the other day, I heard an

Unknown: 00:25:33

interesting fact, 30% of people who belong to alumni clubs,

Unknown: 00:25:37

never went to the University.

Lindsay Poss: 00:25:39

That's great. I love that. I love that there are

Lindsay Poss: 00:25:45

people out there who even seek to join alumni clubs that they

Lindsay Poss: 00:25:48

didn't go

Unknown: 00:25:49

to university for. Yeah, I know. Right. And so now

Unknown: 00:25:52

now you can verify that you attended that? Yeah,

Lindsay Poss: 00:25:56

that makes way more sense. Yeah.

Unknown: 00:25:58

sporting events, same same type of thing. I was

Unknown: 00:26:01

working with relic tickets, because we do NF T ticketing for

Unknown: 00:26:04

all of our events. And they were telling me that people will say,

Unknown: 00:26:07

Oh, I went to the Superbowl this year, and they didn't go like

Unknown: 00:26:10

40% of people will say they went to the Superbowl they didn't go.

Unknown: 00:26:13

So now you can get you know, that can be on your digital

Unknown: 00:26:16

record. So there are so many values here and think about

Unknown: 00:26:19

health care. You know, one of the big challenges with health

Unknown: 00:26:22

care is each doctor has their own information. Well, if they

Unknown: 00:26:26

could look at all that information at one time, you

Unknown: 00:26:29

could get better diagnosis. And in fact, I just attended a

Unknown: 00:26:33

healthcare startup day at NFT. NYC. And the numbers they showed

Unknown: 00:26:38

is that 80% of misdiagnosis come because the doctor who diagnosed

Unknown: 00:26:44

you didn't have all the information. So imagine if all

Unknown: 00:26:48

of that data existed in your digital identity. And that's

Unknown: 00:26:52

just the start. Like there's so many opportunities here. In

Unknown: 00:26:55

fact, on a panel that I was on down in Austin, Texas, they

Unknown: 00:26:59

asked me, What's your favorite digital identity application

Unknown: 00:27:02

today, and I was like, You know what it hasn't been created,

Unknown: 00:27:05

like, I don't even know what's going to come. And that's going

Unknown: 00:27:09

to be my favorite. I just know it because there's so many ways

Unknown: 00:27:12

to bring this value forward. So this is you can see, well, I'm

Unknown: 00:27:15

so excited about what we're doing. There's so much power

Unknown: 00:27:18

here.

Lindsay Poss: 00:27:19

That's so cool. So I have sort of a follow up

Lindsay Poss: 00:27:21

question about the functionality, because I

Lindsay Poss: 00:27:23

definitely understand how it works from an individual user

Lindsay Poss: 00:27:26

perspective. What do you offer for companies or brands to be

Lindsay Poss: 00:27:31

able to build their identity? And how was that sort of

Lindsay Poss: 00:27:34

different? You know, the way of businesses may be storing its

Lindsay Poss: 00:27:37

own data, even if it's data, not even about its customers or its

Lindsay Poss: 00:27:42

users, but about itself? You know, what does that what does

Lindsay Poss: 00:27:45

it look like? How does unstoppable domains work for

Lindsay Poss: 00:27:47

business?

Unknown: 00:27:48

Yeah, well, the first thing I'll say, that I'm very

Unknown: 00:27:50

proud of that we've done is that we've protected all the

Unknown: 00:27:54

businesses domains that have been copyrighted, or trademarked

Unknown: 00:27:57

and we constantly try to continue to do that. So for

Unknown: 00:28:00

example, you know, McDonald's was one of the last to go to the

Unknown: 00:28:04

internet, and then they ended up paying, I don't know, $6

Unknown: 00:28:07

million, I don't know, don't quote me on that. But for

Unknown: 00:28:09

McDonald's dot com, they paid a lot of money, because they

Unknown: 00:28:13

weren't early enough, and they had to go out and buy that. So

Unknown: 00:28:16

one of the things that we do and unstoppable is if you are a

Unknown: 00:28:19

company and you've got a trademark or a copyright on your

Unknown: 00:28:21

name, we've protected that for you. So no one else can go out

Unknown: 00:28:25

there and become you. Right. So if you're a McDonald's and you

Unknown: 00:28:28

want McDonald's dot NFT, we've saved that for you, we protected

Unknown: 00:28:31

it. I think that's very important. I don't know of any

Unknown: 00:28:34

other company doing that today, protecting a business's name,

Unknown: 00:28:38

which I know businesses are very interested in then for use as a

Unknown: 00:28:42

business, it depends upon how you would like to use your

Unknown: 00:28:46

domain and what kind of information about you that you

Unknown: 00:28:49

collect would be important. So it could be around you know,

Unknown: 00:28:53

trends or how you're doing in sales, or how your customers

Unknown: 00:28:58

have reacted to certain announcements or their

Unknown: 00:29:01

satisfaction level. So a lot of that data would be specific for

Unknown: 00:29:05

a company and the company wouldn't store data about its

Unknown: 00:29:08

customers because remember that data would be stored with a

Unknown: 00:29:11

customer. So think about this now, for companies now, roles

Unknown: 00:29:16

will change. So if I'm a marketeer today, what I do is

Unknown: 00:29:21

let's say I'm, I'm with a retailer, today, what I do is I

Unknown: 00:29:24

buy data from Facebook, I figure out the fraud rate, let's say

Unknown: 00:29:28

40%. And then I mark it to that customer list in the future in

Unknown: 00:29:33

the web three world if I'm now that same company. Now, as a

Unknown: 00:29:36

marketer, I have to figure out how do I entice you the user to

Unknown: 00:29:41

give me that data because I can't go buy it from Facebook

Unknown: 00:29:44

anymore. One retailer that we're working with, they were looking

Unknown: 00:29:47

at the price that they pay for the Facebook data and they

Unknown: 00:29:50

assume a 40% fraudulent rate. They were saying instead of a

Unknown: 00:29:54

10% off coupon they could give you an i a $1,500 coupon which I

Unknown: 00:29:58

really like

Lindsay Poss: 00:30:00

Uh, yeah, my favorite price is free. And my

Lindsay Poss: 00:30:03

second favorite price is cheaper. So I'm on board with

Lindsay Poss: 00:30:05

that.

Unknown: 00:30:06

I love that. So anyway, there are you know, companies

Unknown: 00:30:11

today are coming to us a lot of web two companies are coming to

Unknown: 00:30:14

us asking how will careers change? How will functions

Unknown: 00:30:17

change? How will you know? How will we function in the future,

Unknown: 00:30:22

because we still have to reach our customers. So that's

Unknown: 00:30:24

primarily what we're focused on today, we're kind of looking at

Unknown: 00:30:27

kind of this web three starter kit for web two companies, we've

Unknown: 00:30:30

done a lot of, you know, just help, because we're part of the

Unknown: 00:30:33

community helping them to understand some of the

Unknown: 00:30:36

implications and some of the things that could be disruptive

Unknown: 00:30:40

to them. That's all so

Lindsay Poss: 00:30:41

cool. My mind is, is running away with the idea of

Lindsay Poss: 00:30:45

the change in marketing especially. That's fascinating.

Lindsay Poss: 00:30:48

And I, I mean, obviously, the big draw the digital identity

Lindsay Poss: 00:30:51

portion to is that hopefully the rate of fraudulent transaction

Lindsay Poss: 00:30:55

scam transaction scam users, goes way down to zero,

Lindsay Poss: 00:31:01

essentially,

Unknown: 00:31:02

yeah. This weekend, you know, we went to a restaurant,

Unknown: 00:31:06

you know, the Google reviews, once we left the restaurant,

Unknown: 00:31:09

we're like, these can be real Google reviews. Well, imagine if

Unknown: 00:31:12

you could validate that the people leaving a review had

Unknown: 00:31:17

really eaten there had really experienced it, right. So there,

Unknown: 00:31:21

there are so many ways that you can leverage and use this as you

Unknown: 00:31:24

move forward for sure.

Lindsay Poss: 00:31:26

That's so funny, because I explained to someone

Lindsay Poss: 00:31:28

recently that I typically look for Google reviews in the 4.4 to

Lindsay Poss: 00:31:32

4.6. area, because anything about 4.6. I'm extremely wary of

Lindsay Poss: 00:31:37

how many people have any of those reviews are fake,

Unknown: 00:31:40

or I do the same thing. Unless I didn't do it well

Unknown: 00:31:43

enough on this restaurant, we ate it this weekend. But

Lindsay Poss: 00:31:47

maybe they had a whole lot of one star and a

Lindsay Poss: 00:31:49

whole lot of five star nothing in the middle or something who

Lindsay Poss: 00:31:51

knows being the so with the kind of education and accessibility

Lindsay Poss: 00:31:56

gaps in mind, how are you getting your users acclimated to

Lindsay Poss: 00:32:00

unstoppable domains? And you talked a little bit about the

Lindsay Poss: 00:32:03

onboarding process. But what are kind of the feedback the

Lindsay Poss: 00:32:06

reactions you're getting from people who decide to join to

Lindsay Poss: 00:32:09

join you? Yeah, so

Unknown: 00:32:10

one of the things that we learned right away is that

Unknown: 00:32:14

our mission, given that we do this digital identity law,

Unknown: 00:32:18

again, is really to work with other companies, and have those

Unknown: 00:32:22

companies reach their users. So it's really like a B to B to C

Unknown: 00:32:27

is the way we work. And so one of the things that we found is

Unknown: 00:32:30

that we do need to educate so many more people, just like we

Unknown: 00:32:33

talked about with women of web three, the same thing is true of

Unknown: 00:32:36

our partners, customers. And so we do pull together a lot of

Unknown: 00:32:41

really cool education. I'll just give you a couple of examples.

Unknown: 00:32:45

We recently worked with the city of Miami, that city is so

Unknown: 00:32:48

amazing. I have to tell you, one of the things that they have

Unknown: 00:32:51

done is they set up a Miami for everyone a month long education

Unknown: 00:32:55

series to get all their citizens trained on web three. And the

Unknown: 00:32:59

metaverse like, how cool is that? Right? I mean, the mayor

Unknown: 00:33:01

of Miami just rocks it in the space. So we went down. And we

Unknown: 00:33:06

physically did education, we were at Miami Dade College, and

Unknown: 00:33:09

we did education on what is the domain? How do you get a domain?

Unknown: 00:33:13

How do you use the domain? What's the value of it? How do

Unknown: 00:33:16

you protect your domain? And so we did in person education in

Unknown: 00:33:20

that example? And other examples we do you know, cool little

Unknown: 00:33:24

videos like how do you mentor domain? What is minting a

Unknown: 00:33:27

domain? How do you connect it to a wallet? How do you get a

Unknown: 00:33:30

wallet. So even though we don't sell a wallet, we help teach

Unknown: 00:33:34

others how to get a wallet because it's so important. You

Unknown: 00:33:38

actually store a lot and you need the wallet for the domain

Unknown: 00:33:42

itself. So we've done a lot of education. And we present that

Unknown: 00:33:47

to our partners to use with their customers as well. And

Unknown: 00:33:50

then I don't know, Lindsay, if you've been on any of our

Unknown: 00:33:52

Twitter spaces, you should come to some of our Twitter spaces.

Unknown: 00:33:55

We do Twitter spaces, twice a week we do podcast, you know,

Unknown: 00:33:59

education for us is really important. I've heard a lot of

Unknown: 00:34:03

web three companies say you know, we're really not a tech

Unknown: 00:34:05

company right now. Right now we're an education company,

Unknown: 00:34:08

because we have to get the mainstream to adopt. And that

Unknown: 00:34:12

means we have to spend a lot of our time educating and that is

Unknown: 00:34:15

part of what we do invest in is being able to do that education

Lindsay Poss: 00:34:18

that makes total sense. I like that disclaimer. I

Lindsay Poss: 00:34:21

don't have disclaimers, right word, but that differentiation

Lindsay Poss: 00:34:24

between being an education company? That definitely

Lindsay Poss: 00:34:26

definitely makes sense. And actually that leads perfectly

Lindsay Poss: 00:34:29

into this question because one of the things that has come up

Lindsay Poss: 00:34:32

on the show a couple of times is it's talking about NF T's and

Lindsay Poss: 00:34:34

other digital collectibles. I think that now we're starting to

Lindsay Poss: 00:34:38

use the term digital collectible because of the backlash against

Lindsay Poss: 00:34:41

the word NFT despite the fact that they're basically the same

Lindsay Poss: 00:34:44

concept. And just as a disclaimer, I've said on the

Lindsay Poss: 00:34:46

show, and I'll say again that I think the negative attention

Lindsay Poss: 00:34:49

makes for much more interesting news stories and there's plenty

Lindsay Poss: 00:34:51

of positive very cool examples of what digital assets and

Lindsay Poss: 00:34:54

digital ownership means. That may not be the pervasive opinion

Lindsay Poss: 00:34:57

thanks to bad press and also got many projects, I don't want to

Lindsay Poss: 00:35:01

denote some some of the press coverage has been perfectly

Lindsay Poss: 00:35:03

warranted. But with that in mind, what is your response to

Lindsay Poss: 00:35:07

folks who may doubt the need for something like unstoppable

Lindsay Poss: 00:35:09

domains or doubt the need for digital identity and digital

Lindsay Poss: 00:35:12

ownership? I hope that as the education education gap closes,

Lindsay Poss: 00:35:17

that those folks are able to reframe. But for now, do you

Lindsay Poss: 00:35:21

have any points of argument that we haven't maybe gone over

Lindsay Poss: 00:35:24

already on on how to get people on board with realizing this is

Lindsay Poss: 00:35:27

this is the direction we're heading in?

Unknown: 00:35:30

Yeah, you know, one thing that I have found and it

Unknown: 00:35:33

doesn't work for everybody, but one thing that I found is using

Unknown: 00:35:36

a an example today to explain how an NF T works is very

Unknown: 00:35:42

helpful. So for example, you know, today, people collect all

Unknown: 00:35:47

kinds of things, right. My mom collects Ted Williams baseball

Unknown: 00:35:50

cards, because he, I don't know what he was, he was like the

Unknown: 00:35:54

best hitter or something like that. She got a date with him

Unknown: 00:35:57

once. So now she's like a big fan. So she collects all his

Unknown: 00:36:00

cards. I know, my dad still jealous that they've been

Unknown: 00:36:02

married for 60 years. So it's kind of

Lindsay Poss: 00:36:06

it was it was Pierce Brosnan for my mom.

Unknown: 00:36:10

And so, you know, I was telling my mom, when you buy a

Unknown: 00:36:13

card, you have to make sure she's got ways that she makes

Unknown: 00:36:16

sure that the card is real, that it's a real card, not a fake

Unknown: 00:36:21

pretend card. And she values that because it's authentic. And

Unknown: 00:36:25

because it's something precious to her, I have another friend

Unknown: 00:36:28

who collect Chanel purses, which are so crazy expensive, but

Unknown: 00:36:31

that's what she collects. And we were chatting and I said and you

Unknown: 00:36:34

have to make sure that that Chanel purses is a real purse,

Unknown: 00:36:37

right. And you could go on and on. Right. And so I explained

Unknown: 00:36:41

them that a digital asset is similar you have to it's a

Unknown: 00:36:44

digital version of your purse or your baseball card. But you have

Unknown: 00:36:48

to prove its authenticity and that's the role of blockchain is

Unknown: 00:36:52

to prove that it is a real asset. And that you are the only

Unknown: 00:36:56

owner of it just like in person. And typically people get that

Unknown: 00:37:00

they understand that it you know what a collectible is but you

Unknown: 00:37:04

have to put it in that frame. I think just saying NF T did a

Unknown: 00:37:07

disservice. I do like the collectible piece added on

Unknown: 00:37:10

because I do think it helps out a lot. Now the other thing that

Unknown: 00:37:15

I do is I also talk about timeshares. Right? So I know a

Unknown: 00:37:19

lot of my friends have timeshares and they own two

Unknown: 00:37:22

weeks in Hawaii, right? And that's also another benefit of

Unknown: 00:37:26

NF T's is that fractionalized ownership. So you don't have to

Unknown: 00:37:30

purchase the whole thing you can purchase a part of a bank C

Unknown: 00:37:34

picture that is yours, a digital asset. Or I've now seen more

Unknown: 00:37:39

real estate being done through NF T's and that fractional

Unknown: 00:37:42

ownership, just like we used to do with timeshares is now being

Unknown: 00:37:45

done that way. And or companies, right? I mean, consider how many

Unknown: 00:37:48

companies today are fractional ownerships that are made up of a

Unknown: 00:37:52

dowel, which is essentially, you know, the same kind of thing as

Unknown: 00:37:55

a shareholder meeting. That's typically how I like to explain

Unknown: 00:37:58

it. It's just a digital version of what you have today in the

Unknown: 00:38:01

physical, it's hard if you don't understand the value of digital,

Unknown: 00:38:04

which I think most people are starting to do today. But at

Unknown: 00:38:08

least then they can picture okay, what is it and why might I

Unknown: 00:38:12

want to have it if it is a digital thing, this is what I

Unknown: 00:38:15

will tell you that Lindsay, the the younger generation, I don't

Unknown: 00:38:18

know whether we're calling them Gen Z, Gen, you know, whatever.

Unknown: 00:38:22

They get it and they get it because you know, they play

Unknown: 00:38:26

games, and they collect my daughter's collect, you know,

Unknown: 00:38:29

all kinds of tools and dress it on virtual games. And for them,

Unknown: 00:38:34

those are so valuable. And in fact, you know, for my

Unknown: 00:38:37

daughter's birthday, I gave her a card so that she could go and

Unknown: 00:38:40

buy more assets for her avatar and this particular game. So I

Unknown: 00:38:46

do think that, you know, as we're transitioning, I think

Unknown: 00:38:49

that there will be some people who get it just like in social

Unknown: 00:38:52

media. There are some people who got it instantly some people who

Unknown: 00:38:55

didn't, but that younger generation gets it right now and

Unknown: 00:39:00

I just saw a report that said 40% of them are already active

Unknown: 00:39:04

in the metaverse. So imagine as they continue to age they value

Unknown: 00:39:09

digital assets. Most of them value them more than something

Unknown: 00:39:12

that's real. They've been experimenting in the metaverse,

Unknown: 00:39:15

they have avatars. I do think that this will be something that

Unknown: 00:39:20

will come of age as they enter the workforce. I don't think

Unknown: 00:39:23

they'll accept how we do things today, right? Like even a zoom

Unknown: 00:39:26

call. You know, the other day my daughter was watching me on a

Unknown: 00:39:29

call and she's like, why aren't you doing that in the metaverse?

Unknown: 00:39:32

I'm like, Why aren't I doing that? Like why don't I have a

Unknown: 00:39:34

solid like why am I doing this on a zoom call? So some of those

Unknown: 00:39:38

questions that to them are just so obvious that we are different

Unknown: 00:39:42

about I think will come to pass as well. You agree with that?

Lindsay Poss: 00:39:46

Yes, that's something that's come up, come

Lindsay Poss: 00:39:48

up just over and over. I remember I had a woman on who

Lindsay Poss: 00:39:51

who was talking about how her daughter interacted with Roblox.

Lindsay Poss: 00:39:55

I think that's, I mean, that's probably the most popular with

Lindsay Poss: 00:39:58

kind of the younger you younger generations. And yes, it was the

Lindsay Poss: 00:40:02

exact same conversation about, she's wanting to buy certain

Lindsay Poss: 00:40:05

outfits and develop a style and show off to her friends with

Lindsay Poss: 00:40:08

that style is and build an environment which reflects that

Lindsay Poss: 00:40:11

style. And it wasn't just about real world style it was about in

Lindsay Poss: 00:40:15

in game style and how that works. I'm so glad that you

Lindsay Poss: 00:40:18

brought up gaming because that is kind of the best entry point

Lindsay Poss: 00:40:21

we have right now into the metaverse. And I think you're

Lindsay Poss: 00:40:23

totally right that as people who gain age more and more, it's

Lindsay Poss: 00:40:27

going to become so much more apparent what the value of that

Lindsay Poss: 00:40:30

ownership is. I also have a long running joke on the show that if

Lindsay Poss: 00:40:33

you own a Funko Pop, I don't want to hear your opinion on NF

Lindsay Poss: 00:40:36

Ts. That's been my rule of thumb. Like if you bought

Lindsay Poss: 00:40:41

something that was a collectible for a thing that you liked, just

Lindsay Poss: 00:40:44

because you liked it. You don't get to have an opinion on NF T's

Lindsay Poss: 00:40:49

being bad. Yes, I totally agree. I want to ask one final question

Lindsay Poss: 00:40:54

before we get into our wrap up. And I would love if you just

Lindsay Poss: 00:40:57

answer this kind of first reaction quickly as possible,

Lindsay Poss: 00:41:00

like what your initial thought is. So when someone asks you

Lindsay Poss: 00:41:03

what is the metaverse? What do you

Unknown: 00:41:05

say? I say it's a digital experience that uses

Unknown: 00:41:08

tech like AR VR and AI where we will live work, play and exist.

Lindsay Poss: 00:41:15

I love that New York Times couldn't do it any

Lindsay Poss: 00:41:17

better. I remember listening to the daily the daily podcast, the

Lindsay Poss: 00:41:20

daily podcast and they had this whole thing about the metaverse

Lindsay Poss: 00:41:23

and something that we talked about a lot on the show that

Lindsay Poss: 00:41:25

I've talked about with other guests just because it is the

Lindsay Poss: 00:41:28

framing should be very kind of loose and undefined, but also

Lindsay Poss: 00:41:31

undefined. Because there's just so much possibility out there.

Lindsay Poss: 00:41:35

And like you said before your favorite thing about the

Lindsay Poss: 00:41:37

metaverse is the one that hasn't been invented yet. Right. So

Lindsay Poss: 00:41:40

totally get it. Okay, Sandy, I am going to summarize a bit

Lindsay Poss: 00:41:44

about what we talked about. And then we're gonna get into the

Lindsay Poss: 00:41:46

last section here. So we talked about how you went from web two

Lindsay Poss: 00:41:50

to web three, the thing that you highlighted the most, you've

Lindsay Poss: 00:41:52

always stayed up to date with tech trends. You decided to join

Lindsay Poss: 00:41:55

web three after seeing clients use the blockchain. you wound up

Lindsay Poss: 00:41:58

getting scammed in that process and then decided to get involved

Lindsay Poss: 00:42:01

to help build something better. We're in the dial up phase of

Lindsay Poss: 00:42:04

web three, which means the next thing to be formed will be this

Lindsay Poss: 00:42:08

idea of a digital identity and being able to own your data and

Lindsay Poss: 00:42:11

allowing that data to travel with you around the metaverse.

Lindsay Poss: 00:42:14

So having a digital identity and owning your data is your human

Lindsay Poss: 00:42:18

right to be able to figure out what you want and who you want

Lindsay Poss: 00:42:20

to be in the metaverse. And I think that transition in the

Lindsay Poss: 00:42:24

reasons for your transition rather being so cool. You did

Unknown: 00:42:26

an excellent job on that, by the way. That was

Unknown: 00:42:29

awesome. Thank you. Awesome summary.

Lindsay Poss: 00:42:31

Yeah. Oh, we have more Sandy. Okay, okay. We

Lindsay Poss: 00:42:35

talked about women getting into web three means having women,

Lindsay Poss: 00:42:38

understand the industry, understand the tech and be able

Lindsay Poss: 00:42:41

to have that education to actually have the power to make

Lindsay Poss: 00:42:44

decisions about job opportunities, life

Lindsay Poss: 00:42:46

opportunities, play opportunities, whatever it might

Lindsay Poss: 00:42:48

be unstoppable women of love. Three has a mission to do just

Lindsay Poss: 00:42:51

this. And companies have become involved at I don't want to say

Lindsay Poss: 00:42:55

I'm only familiar with the term alarming rates. But I mean that

Lindsay Poss: 00:42:58

in a good way, like a good alarm, alarming rates to meet

Lindsay Poss: 00:43:01

this as an industry challenge. One of the fascinating

Lindsay Poss: 00:43:04

statistics that you brought up recently was from this this

Lindsay Poss: 00:43:07

Paris Metaverse summit in which 89% of people felt like the

Lindsay Poss: 00:43:10

metaverse was for the elite. Obviously, everyone wants to

Lindsay Poss: 00:43:12

change that. So not only should the accessibility be high, but

Lindsay Poss: 00:43:16

the ease of use should be high, you shouldn't have people

Lindsay Poss: 00:43:18

sitting on a ceiling not knowing how to get down. And in order to

Lindsay Poss: 00:43:21

do that companies really have to prioritize what they're putting

Lindsay Poss: 00:43:24

out there what the education is, and really kind of sink in and

Lindsay Poss: 00:43:27

get into it. We also went over what unstoppable domains does.

Lindsay Poss: 00:43:30

And it's a two parter here. So the first part is you selling

Lindsay Poss: 00:43:33

web three domain names. The second part is taking that

Lindsay Poss: 00:43:36

domain name that you then own and using it to create your own

Lindsay Poss: 00:43:39

digital identity, to log into all kinds of applications. And

Lindsay Poss: 00:43:42

to use that and to own that for yourself. We talked about what

Lindsay Poss: 00:43:44

businesses can do for it and how there's all kinds of

Lindsay Poss: 00:43:47

applications. But how the main thing that it does is it really

Lindsay Poss: 00:43:50

changes the way businesses market because now they have to

Lindsay Poss: 00:43:53

convince a user to actually share their data and share their

Lindsay Poss: 00:43:55

experiences with them, as opposed to just going out and

Lindsay Poss: 00:43:58

kind of buying those lists of data that are available. Now. We

Lindsay Poss: 00:44:01

finally ended with a talk about the young uns, how how the

Lindsay Poss: 00:44:06

younger generations younger users already get digital

Lindsay Poss: 00:44:09

collectibles and assets. They not only want to use them and

Lindsay Poss: 00:44:12

see the real value in using them, but they they're out there

Lindsay Poss: 00:44:16

collecting, owning and using them already in the metaverse

Lindsay Poss: 00:44:19

and as you mentioned, 40% of the younger generation is already in

Lindsay Poss: 00:44:22

the metaverse. As this generation ages, the power of

Lindsay Poss: 00:44:25

ownership and the power of digital collectibles will become

Lindsay Poss: 00:44:28

more and more apparent. So such a fun talk, Sandy, thank you so

Lindsay Poss: 00:44:32

much for coming on. The thing that I always like to end with

Lindsay Poss: 00:44:35

with all of my guests is a moment of reflection and that is

Lindsay Poss: 00:44:38

what is one thing you would like to tell your younger self about

Lindsay Poss: 00:44:41

getting into the crypto industry and being successful.

Unknown: 00:44:44

Yeah, I think this is always what I would tell my

Unknown: 00:44:48

younger self which is to take more risks sooner. You know,

Unknown: 00:44:51

when I started learning it I probably got excited about it

Unknown: 00:44:54

maybe a year before I actually took the leap went down the

Unknown: 00:44:57

rabbit hole and I've gotten better at that as I've gotten

Unknown: 00:45:01

older, as I've matured, in my career, I've gotten better at

Unknown: 00:45:04

taking more risks. And knowing that if I take a risk, and I

Unknown: 00:45:07

don't succeed, that learning is just as valuable as had I been

Unknown: 00:45:11

successful. You know, when I was younger, I think, you know,

Unknown: 00:45:14

especially as women, I don't think we take as much risk as

Unknown: 00:45:17

men. I don't really know why that is. But I do wish that I

Unknown: 00:45:20

had taken more risk. And I would say, on this space, if you're

Unknown: 00:45:24

sitting there and you are thinking, Gosh, Should I do it?

Unknown: 00:45:27

Should I do something? Should I learn? Absolutely, yes, it is

Unknown: 00:45:30

not too late. We are so early, and we need your input,

Unknown: 00:45:34

especially women and diversity. In order to shape the next

Unknown: 00:45:38

generation of the web, we must have diverse thought go into it.

Unknown: 00:45:42

Otherwise, it's not going to end up being as innovative and as

Unknown: 00:45:45

great as we know, it could be I love

Lindsay Poss: 00:45:47

that that's a perfect way to end. If you are a

Lindsay Poss: 00:45:49

person who's considering getting into web three, please check out

Lindsay Poss: 00:45:51

the educational resources at unstoppable domains. I'll link

Lindsay Poss: 00:45:55

them in the show notes. Sandy, where can people find you follow

Lindsay Poss: 00:45:59

you if you want to be found and followed, keep up with some

Lindsay Poss: 00:46:01

stuff. It'll means plug all the things for me,

Unknown: 00:46:03

I am on every form of social media you could possibly

Unknown: 00:46:06

imagine. So I'm Sandy underscore Carter on Twitter. I am Sandy

Unknown: 00:46:11

Carter on LinkedIn. I do a lot of nice blogs and stuff,

Unknown: 00:46:14

especially for a lot of the folks who haven't jumped into

Unknown: 00:46:17

web three. I'm Sandy underscore Carter founder on Instagram. So

Unknown: 00:46:23

those are probably the top ones but you can find me anywhere and

Unknown: 00:46:25

I would love you know any questions or anything, please

Unknown: 00:46:27

feel free to ask them. No question is silly. Or you know,

Unknown: 00:46:31

if you're thinking it, someone else has the same question.

Lindsay Poss: 00:46:34

I love that. That's so wonderful. For all

Lindsay Poss: 00:46:36

listeners. Please be sure to leave those five star ratings

Lindsay Poss: 00:46:39

and reviews check out other holodeck media podcasts

Lindsay Poss: 00:46:42

including meta business and business of esports. I'm on

Lindsay Poss: 00:46:45

Twitter, Instagram and LinkedIn at Lindsey pass. You can catch

Lindsay Poss: 00:46:48

me Wednesday afternoons on the business of esports live after

Lindsay Poss: 00:46:50

show and this podcast will be in your feed every week. We'll see

Lindsay Poss: 00:46:53

you next week. Thanks for

Unknown: 00:46:54

joining us here on meta woman. Make sure to subscribe to

Unknown: 00:46:57

this podcast everywhere you get your podcasts leave a five star

Unknown: 00:47:00

review and tell your friends family and colleagues all about

Unknown: 00:47:03

us. Also, make sure to follow meta TV on all socials to get

Unknown: 00:47:07

more of the best Metaverse content anywhere. Tune in every

Unknown: 00:47:10

week for another episode of meadow woman